ENGAGING MEDIA

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A [media advisory] is used to alert the media about important events and happenings in your community. If you are hosting an awarenees event, getting your school or communities involved, you can try engaging your local media with an advisory.

[current]A good media advisory includes the following information:

CONTACT INFORMATION include contact name, telephone, and emailWHAT the event is include who is hosting the event, what is happening, and your goals. This is the main message of your advisory.WHEN and WHERE the event will be held include location name & street addressWHO is involved include who is organizing, hosting, and sponsoring the event

[sending your media advisory]Media advisories should faxed or emailed to media contacts a week before an event. If possible, send the advisory to a personal contact (someone you know at a news station or newspaper), but definitely send the advisory to the “daybook editor” so it can be included in the weekly schedule of events.

[news releases]A news release is longer than a media advisory and reads like an article you might read in a newspaper.News releases should expand upon your media advisory and include quotes from involved people. Often news outlets use news releases to write their stories.

News releases should be sent to reporters attending the event and to local media outlets after the event.

[1..800.899.4000] [www.reachma.org/pavenet]

SAMPLE MEDIA ADVISORY

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MEDIA ADVISORY November 23, 2008 Contact: JP781.891.0724 orpave@reachma.org

Leadership Summit Organizes Teens to End Violence

Waltham, MA – Teen activists will gather from across Massachusetts on November 1, 2008 to share strategies, network, and forward the movement to prevent dating violence and sexual assault in their schools and communities.

WHAT: PAVE 2008: Peers Against ViolencE – is the 5th annual leadership conference sponsored by REACH Beyond Domestic Violence. The half-day summit includes free interactive workshops on youth violence prevention, peer engagement, media literacy, and art activism and is attended by youth peer leadership programs from across the state.

For more information visit www.reachma.org/pavenet/summit.html

WHO: REACH Beyond Domestic Violence and Simmons Institute for Leadership and Change

WHEN: November 1, 2008 8:30am-1:30pm

WHERE: Simmons College, Paresky Center 300 The Fenway Boston, MA 02038

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[1..800.899.4000] [www.reachma.org/pavenet]

SAMPLE NEWS RELEASE

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REACH Beyond Domestic ViolenceP.O. Box 540024Waltham, MA 02454

Office: 781.891.0724Fax: 781.891.3861www.reachma.org

MEDIA ADVISORY

For Immediate Release: Oct 1, 2008Telephone: 781.891.0724E-mail: pave@reachma.org

Leadership Summit Organizes Teens to End Violence

Waltham, MA – Teen activists will gather from across Massachusetts on November 1, 2008 to share strategies, network, and forward the movement to prevent dating violence and sexual assault in their schools and communities. PAVE 2008: Peers Against ViolencE – is the 5th annual leadership conference sponsored by REACH Beyond Domestic Violence – and is part of the organization’s teen dating violence prevention program.

In June2008, Gov. Deval Patrick issued a public health advisory on domestic violence, due to a rise in domestic violence related deaths. “We have a public health emergency on our hands,” Patrick said at a press conference. “This is something that affects us all.”

With 2007 Massachusetts Youth Risk Behavior Survey data indicating that 1 in 10 high school students have been physically or sexually assaulted on a date, and that similar rates of teens have experienced or witnessed family violence, domes-tic and dating violence is an issue that is heavily affecting our state’s teens.

“Initiatives that support teen leadership through education are essential for health promotion efforts to prevent violence” states JP, PAVE’s founder and REACH Outreach and Education Coordinator. “Teens are the best educators of their peers and our front-line defense in anti-violence afforts.” PAVE 2008 provides a day of free interactive workshops on youth violence prevention, peer engagement, media literacy, and art activism. Students learn from peer and adult leaders while networking with teens from across the state.

Massachusetts students are eager to take on the issue. As a past attendee notes, “I think this is in an incredible conference that so many kids benefit from and take the knowledge they acquired and use it with their friends and peers.”

REACH invites youth leaders and their advisors to join us on November 1st. For event details, registration information or press inquiries, contact REACH at 781.891.0724, e-mail pave@reachma.org.

PAVE 2008: Peers Against ViolencE is organized by REACH Beyond Domestic Violence and hosted by Simmons Insititute for Leadership and Change with help from

Simmons’ Betsy’s Friends Peer Education Program. Sponsorship by Tufts Medical Plan.

###[1..800.899.4000] [www.reachma.org/pavenet]