INTEGRATING STRATEGIC CONTENT ON SOCIAL MEDIA CHANNELS

IS Conference September 16, 2010Allie Herzog, President and Founder of

integratePR

Who do you want waiting for you after

school?

Who do you trust more?

What really matters?

The voice or the sound?

The words or the smile?

The medium or the substance?

Finding your Voice

William Randolph

Hearst

Philo Farnsworth

Mark Zuckerberg

Eric Schmidt

Finding your Voice

DistinctiveInformativeSuccinctSuperExcitingCreativeTargeted

Dissect

Distinctive

What’s unique about your business vs. competitors?

Informative

43.7 percent of purchases are affected by word of mouth

Succinct

Make sure your key message is short, to the point and easy

to understand.

SUPER

ExcitingWhat will your audience rally

behind you on?

What do THEY really care about?

Creative

Let your brain take you wherever it can.

“To raise new questions, new possibilities, to regard old problems from a new angle requires a

creative imagination and marks the real advances in science.”

- Albert Einstein

Targeted

Social Media Toolbox

BlogSocial Networks

Microblogs

Community Forum

Location Based Apps

Finding YOUR Voice

DistinctiveInformativeSuccinctSuperExcitingCreativeTargeted

Dissect

Speak your Voice

Create an editorial calendarPolicy document

Crisis planPublicity program

Whatever that voice may be…

slideshare.net/integratePR@allieherzog

www.integratePR.com

IS conference 2010Integrating strategic content on social media

channels