Another year has passed, and so too another Google Zeitgeist in Europe. Thank you for your contribution. It is our illustrious speakers who make Zeitgeist such a success, and this year is no exception. We genuinely could not have done it without you.

I hope you found the event to be thought-provoking and inspirational. But above all, I hope your Zeitgeist experience sparked new lasting friendships and provided renewed energy as we face the challenges ahead.

Please enjoy this book as a memento of your time at Zeitgeist, and I look forward to our paths crossing again in future.

Many thanks and warm regards,

Nikesh AroraPresident, Global Sales Operations and Business Development, Google

Technological innovation is advancing at an exponential rate. It is changing the way businesses and industries impact our daily lives and cultures. Over 6.7 billion ofus are experiencing the effectsof these global revolutions.

What have we learnt? How are we changing?Where are we heading?

THE WELCOME RECEPTION

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec malesuada congue sem, ut aliquet lectus fermen-tum in. Praesent vel tellus in sapien gravida placerat a eget nunc. Aliquam et varius risus.

Day 1: REVIVING FORTUNES Monday 18th MayOver the past year, the world has endured the worst economic climate of a generation. In this theme we will examine the changing global landscape and the consequences for governments, institutions and business. What more should be done to boost resilience and drive the recovery of economies and markets? Who will be the biggest winners in the post-recessionary age?

COnferenCe OpenIng: nIkesh ArOrA PreSIDenT, GLOBAL SALeS OPerATIOnS AnD BuSIneSS DeveLOPmenT, GOOGLe

OpenIng Address: rt hOn LOrd MAndeLsOn uK SecreTAry Of STATe fOr BuSIneSS, enTerPrISe AnD reGuLATOry refOrm

no one is immune to the downturn, but some businesses are proving more resilient than others. What lessons can we learn from those not only succeeding in weathering the economic storm, but emerging stronger from the experience? If scarcity breeds clarity and innovation loves constraint, how can leaders best take advantage?

sessIOn tOpIC: stAYIng the COUrse

MOderAtOr: ChrYstIA freeLAnd uS mAnAGInG eDITOr, fInAncIAL TImeS

dr dIeter ZetsChe chAIrmAn Of The BOArD Of mAnAGemenT, DAImLer AG & heAD Of merceDeS-BenZ cArS

frAnCO BernABè CEo, tElECoM ItalIa

ChArLIe MAYfIeLd ChaIrMan, John lEwIs PartnErshIP

nAssIM tALeB ceO, TeLecOm ITALIA

IAn BreMMer fOunDer, eurASIA GrOuP

hIs rOYAL hIghness the prInCe Of AstUrIAs crOWn PrInce Of SPAIn

hIs rOYAL hIghness CrOWn prInCe hAAkOn nOrWAy

media companies are among the hardest hit by 21st century change. Traditional media business models are now in free-fall, driven by vast technological shifts in the way people engage with content and recessionary belt-tightening by advertisers. What new business models are emerging and how are leading companies grappling with the transition? If a robust media industry is vital for a healthy democracy, to what degree should governments provide funding and support?

sessIOn tOpIC: reInventIng MedIA

MOderAtOr: JOnAthAn ZIttrAIn crOWn PrInce Of SPAIn

JeAn-BernArd LévY chAIrmAn Of The mAnAGemenT BOArD & ceO, vIvenDI

MArk thOMpsOn DIrecTOr GenerAL, BBc

CArOLYn MCCALL chIef execuTIve, GuArDIAn meDIA GrOuP

pedrO J. rAMIreZ eDITOr, eL munDO & eDITOrIAL DIrecTOr, unIDAD eDITOrIAL

ChArLIe LeAdBeAter GOvernmenT ADvISOr & AuThOr, ‘We ThInK’

MOderAtOr: ZAIn verJee AnchOr, cnn

MArY rOBInsOn PreSIDenT, reALIZInG rIGhTS: The eThIcAL GLOBAL InITIATIve

MO IBrAhIM fOunDer, mO IBrAhIm fOunDATIOn

ItAY tALgAM cOnDucTOr

Day 2: PEOPLE POWER tUEsday 19th MayOver the past year, the world has endured the worst economic climate of a generation. In this theme we will examine the changing global landscape and the consequences for governments, institutions and business. What more should be done to boost resilience and drive the recovery of economies and markets? Who will be the biggest winners in the post-recessionary age?

The internet is revolutionising politics. Political parties are using the web to find new ways to fund-raise, organise volunteers and spread news. Governments are beginning to experiment with using technology to engage citizens more actively in the process of governing. Is this just a fad, or does it represent a permanent shift towards a more participative style of politics?

sessIOn tOpIC: the rOAd AheAd

COnferenCe OpenIng: LOrrAIne tWOhILL vIce PreSIDenT, GLOBAL mArKeTInG, GOOGLe

AnshU JAIn heAD Of GLOBAL mArKeTS, DeuTSche BAnK

AnA pAtrICIA BOtín execuTIve chAIrmAn, BAneSTO

geOrge OsBOrne ShADOW chAnceLLOr Of The exchequer

hIs rOYAL hIghness the prInCe Of WALes

ChIef ALMIr nArAYAMOgA sUrUI LeADer Of SuruI TrIBe Of The AmAZOn

vAsCO vAn rOOsMALenBrAZIL PrOGrAm DIrecTOr, AcT

Technological advance has fuelled global economic development, improving the quality of life for millions. But this progress comes at a growing environmental and social cost. What role can technology play in addressing these problems - can the cause be part of the cure? how are leading campaigners using technology to raise awareness, bring people together and deliver on-the-ground remedies? What are the responsibilities and opportunities for businesses to contribute?

sessIOn tOpIC: neW frOntIers

ChrIstInA dOMeCq ceO & cO-fOunDer, SPInvOx

dAnIeL ek ceO & cO-fOunDer, SPOTIfy

krIstIAn segerstråLe ceO & cO-fOunDer, PLAyfIShx

rIChArd gArrIOtt ceO & cO-fOunDer, SPOTIfy

entrepreneurs are like alchemists, converting sparks of ideas into business stars. What does it take to be a successful entrepreneur in today’s tough economic climate? What can we learn from the way today’s entrepreneurs are embracing the Internet as a platform for generating knowledge, fuelling sales, managing relationships and in some cases even distributing and running key parts of their operations.

sessIOn tOpIC: COLLABOrAtIve CreAtIvItY

MIChAeL tChAO Gm, nIKe TechLAB

dAvId JOnes ceO, hAvAS WOrLDWIDe AnD GLOBAL ceO, eurO rScG WOrLDWIDe

tOnY dAvIdsOn execuTIve creATIve DIrecTOr, WIeDen+KenneDy

ChAZ JenkIns heAD Of LSO LIve, LOnDOn SymPhOny OrcheSTrA

entrepreneurs are like alchemists, converting sparks of ideas into business stars. What does it take to be a successful entrepreneur in today’s tough economic climate? What can we learn from the way today’s entrepreneurs are embracing the Internet as a platform for generating knowledge, fuelling sales, managing relationships and in some cases even distributing and running key parts of their operations.

sessIOn tOpIC: CItIZen pOLItICs

MOderAtOr: JAMes hArdIng eDITOr, The TImeS

ALAstAIr CAMpBeLL STrATeGIST & cOmmunIcATOr

OsCAr MOrALes fOunDer, One mILLIOn vOIceS AGAInST fArc

sOnAL shAh DePuTy ASSISTAnT TO The PreSIDenT Of The unITeD STATeS

AArOn sOrkIn PLAyWrIGhT & PrODucer, ‘The WeST WInG’

erIC sChMIdt chAIrmAn & ceO, GOOGLe

F

LArrY pAge cO-fOunDer & PreSIDenT, PrODucTS, GOOGLe

sIr rIChArd BrAnsOn chAIrmAn & ceO, vIrGIn GrOuP

THE GALA DINNER

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ZEITGEIST EUROPE 2006 sPEakErs

Sanjiv Ahuja ceO, Orange

René ObermannceO, T-mobile International

Waheed Alli chairman, chorion PLc

Conrad Riggsmark Burnett Productions

Nikesh Arora vP, european Operations, Google Operations, Google

Michael Rossfounder, figleaves.com

Maria Bartiromo Anchor, cnBc

Jonathan RosenbergSenior vP, Product management, Google

Mitchell Baker,ceO, mozilla corporation

Philip RowleyceO, AOL europe

Dr. Larry Brilliantexecutive Director,Google.org

Sir Martin Sorrellchief executive, WPP

Eric Schmidtchairman of the executive committee and ceO, Google

David Cameronconservative Party Leader

Andy Taylormanaging Director, new media, channel 4

James Cameronvice chairman, climate change capital

Laura TysonDean, London Business School

Rita Cliftonchairman, Interbrand

Martin Varsavskyfounder, fOn

Jean-Marie ColombaniPresident, Le monde Group

Oh Yeon HoPresident and ceO, Ohmynews

Dr Patrick Dixonfuturist

Alex Zubillagaexecutive vice President, Digital Strategy & Business Development, Warner music Group

Chrystia FreelanduS managing editor, financial Times

Jonathan ZittrainProfessor of Internet Governance & regulation, Oxford university

Peter Gabrielmusician and founder, Witness

Ron GarriquesPresident, mobile Devices Business, motorola, Inc.

Tom GlocerceO, reuters

Michael Hawley Director of Special Prtojects, mIT

Ian LivingstonceO, BT retail

James McGregorAuthor, ‘One Billion customersing Business in china’

Bruce McNamerceO, TechnoServe

Loïc le Meurexecutive vP and mD europe, Six Apart

Jacqueline Novogratzfounder & ceO, Acumen fund

Nandan M. NilekaniceO,managing Director

ZEITGEIST EUROPE 2007 sPEakErs

Sanjiv Ahujachairman of the Board Orange

Danny RimerGeneral PartnerIndex ventures

Nikesh AroraPresident, emeA Operations, Google

Kevin RobertsceO WorldwideSaatchi & Saatchi

June Arungafounder & PresidentOpen quest media LLc

Dr Judy RobertsonLecturerheriot-Watt university

Stephen Attenboroughcommercial Directorvirgin Galactic

Hans RoslingProfessor of International health Karolinska Institutet

Peter Bazalgettechief creative Officer endemol Group

Marc SamwerceO european founders fund

Michael Birchco-founder and ceOBebo

Eric Schmidtchairman of the executive committee & ceOGoogle

Xochi Birchco-founder and President Bebo

Mark ShuttleworthPresident ubuntu foundation

Peter BladinvP, Technology centre Grameen foundation

Sir Martin Sorrellchief executiveWPP

Susan Davischair Grameen foundation

Josh SpearPublisher and editor-in-chief joshspear.com

Mathias Döpfnerchairman and ceO Axel Springer AG

Yat SiuceO, Sanrio Digital (hong Kong) Ltd.

David de Rothschildfounder, Sculpt the future

Mark ThompsonDirector-GeneralBBc

Dr Patrick Dixonfuturist

Martin VarsavskyfounderfOn

Chrystia FreelanduS managing editor, financial Times

Hildegard WortmannvP marketing Pre-Development, Innovation Projects

Dr Olaf GöttgensvP Brand-communications mercedes-Benz Passenger cars

Robin HarpervP community Development Linden Lab

Frederic HaugePresidentBellona foundation

Chad Hurleyco-founder & ceOyouTube, Inc.

Omid KordestaniSenior vP, Global Sales & Business Dev Google

Loïc Le Meur Bloggerloiclemeur.com

Natalie Massenetchairman and founder

Niklas Zennströmfounder & ceOSkype

John Micklethwaiteditor-in-chiefThe economist

The Rt Hon David Miliband Secretary of State for the environment, food & rural Affairs

James MurdochceO, BSkyB

Michael Pawlyn Associate DirectorGrimshaw Architects

ZEITGEIST EUROPE 2008 sPEakErs

H.M. Queen Raniaher majesty queen rania Al Abdullah of Jordan

Antonio Campo Dall’OrtoceO mTv South europe

Sanjiv Ahujachairman and ceO Augere

Matt CohlervP, of Product management facebook

Nikesh AroraaPresident, emeA Operations Google

Matthew d’Anconaeditor The Spectator magazine

Eric Baptistecommercial Directorvirgin Galactic

Ashley HighfieldBBc executive Board member

Pierre Bellangerfounder and ceOSkyrock

Dr Stefan von HoltzbrinckPresident & chairmanholtzbrinck Group

Sanjeev BikhchandaniceO, Info edge

Chad HurleyceO and co-founder youTube Google

James BoyleWilliam neal reynolds Prof. of Law Duke Law School

William Lewiseditor-in-chiefTelegraph media Group

Luiz Fernando Furlanformer Brazilian minister of Dev, Industry & foreign Trade

Mattias MikscheceOStardoll

Christian VollmannmD, magic Internet and founder, myvideo

Matt FlanneryceOKiva

Kent Nicholsco-creatorAsk A ninja

Ramu Yalamanchifounder and ceOhi5 networks, Inc

Chrystia FreelanduS managing editorfinancial Times

Danny RimerGeneral PartnerIndex ventures

Gilberto Gilminister of cultureBrazil

RivesPoet and Storyteller

Erick HachenburgceO metacafe

Sir Salman RushdieAuthor

Dr Gro Harlem Brundtlandformer Prime minister of norway

Douglas Sarine co-creatorAsk A ninja

Dr Mohamed Ibrahimfounder mo Ibrahim foundation

Joi ItoceO neoteny co. Ltd. / creative commons

Victor Koofounder and ceOyouku

Omid KordestaniSenior vP, Global Sales & Business Development Google

Bernard LukeyceO Ozon

Dr Thomas MiddelhoffceO, Arcandor AG

Jami MiscikGlobal head of Sovereign riskLehman Brothers

Sunil Bharti Mittalfounder, chairman and ceO Bharti enterprises

Dr Eric Schmidt chairman of the Board and ceO Google

Martin Varsavskyfounder and ceOfOn

Patrick Vienchairman and ceOWarner music International

ZEITGEIST EUROPE 2009 sPEakErs

Nikesh AroraPresident, Global Sales Operations & Business Development Google

Jared CohenPolicy Planning Staff Office of the Secretary of State

Prince Asturiashis royal highness The Prince of Asturias crown Prince of Spain

Tony Davidsonexecutive creative Director Wieden & Kennedy

Franco BernabèaceO Telecom Italia

Christina DomecqceO & co-founder Spinvox

Ian Bremmerfounder eurasia Group

Daniel EkceO & co-founder Spotify

Chrystia FreelanduS managing editor financial Times

Richard Garriottckvice chairman Space Adventuresp

Prince Haakon of Norwayhis royal highness crown Prince haakon of norway

James Hardingeditor The Times

Mo Ibrahimmo Ibrahim foundation

Anshu Jainhead of Global markets & member management Board, Deutsche Bank

Charles LeadbeaterGovernment Advisor & Author

Chaz Jenkinshead of LSO Live London Symphony Orchestra

Eric Schmidtchairman of the Board & chief executive Officer Google

Lorraine Twohill vice President, Global marketing, Google

Jean-Bernard Lévychairman of the management Board & ceO, vivendi

David JonesceO, havas Worldwide & Global ceO, euro rScG Worldwide

Kristian SegerstråleceO & co-founder Playfish

The Prince of Waleshis royal highness The Prince of Wales

Rt Hon Lord MandelsonuK Secretary of State for Business, enterprise and regulatory reform

Oscar Moralesfounder One million voices Against fArc

Sonal Shah Deputy Assistant to President of the uSA& Director Office of Social Innovation & civic Participation

Charlie Mayfieldchairman John Lewis Partnership

George OsborneShadow chancellor of the exchequer

Aaron SorkinPlaywright & Producer The West Wing

Carolyn McCallchief executive Guardian media Group (‘GmG’)

Larry Pageco-founder & President, Products, Google

Chief Almir Narayamoga SuruiLeader of the Surui Tribe of the Amazon

Pedro J. Ramírezeditor, el mundo & editorial Director, unidad editorial

Vasco van Roosmalen Brazil Program Director & Assistant vice-PresidentAcT (Amazon conservation Team)

Michael Tchao General manager nike Techlab

Mary RobinsonPresident realizing rights: The ethical Global Initiative

Hans Roslingfounder, Gapminder & Professor, Karolinska Institutet

Nassim TalebPhilosopher, economist and Author

Itay Talgamconductor

Mark ThompsonDirector General BBc

Zain Verjee Anchor cnn

Dr Dieter Zetsche chairman of the Board of management, Daimler AG & head of mercedes Benz cars

Jonathan ZittrainProfessor of Law harvard Law School

Ana Patricia Botínexecutive chairman Banesto

Sir Richard Branson chairman & ceO virgin Group

Alastair CampbellStrategist & communicator