speaker polly cook digital transformation programme manager british red cross
TRANSCRIPT
Digital transformation: our story so far
Polly Cook - Digital transformation programme manager, British Red Cross
The British Red Cross help
people in crisis, whoever and
wherever they are
We are part of a global voluntary network,
responding to conflicts, natural disasters and
individual emergencies.
We help vulnerable people in the UK and abroad
prepare for, withstand and recover from
emergencies in their own communities
why does digital matter to us?
More people in crisis will need us in the years to come
User expectation is being driven by the best of web digital services
The fundraising space is becoming increasingly crowded
Building the kind of services our users need requires new skills and processes
service design.
rising customer expectations...
1/10 of people visiting our website were searching for ‘hire a wheelchair’. This is what they found...
Vision: Make it easy for people to get a wheelchair when they need it
Product development Organisational change Service (re)design
digital capability.
Highly digitally capable charities are:
2 x more likely to save time
2 x more likely to see an increase in
donations
10 x more likely to save costs
(Lloyds digital business index, 2017)
Digital capability audit
Culture and ways of working
Digital skill level
Leadership and vision
DIGITAL SKILLS
PROGRAMME
➔ Digital leadership
➔ Online learning
➔ Digital 101 face to face training
