spec now 09 mp

Monthly Traffic Figures

• Unique Users – 45,000 - 75,000

• Visits – 65,000 - 90,000

Growth of monthly e-newsletters Growth of registered Users

Consistently ranked in the top three in Google forspectroscopy and now in its eighth year of publication,spectroscopyNOW.com is a fully interactive destination fororiginal and expert content targeted by specific technique tothe global spectroscopy community working in the life andphysical sciences.

Our dedicated team of online editors, reporters and industryexperts provide an invaluable perspective and insight to theglobal spectroscopy community.

The 62,000+ registered users enjoy free access to a wealthof information, including peer-reviewed papers from Wiley’sextensive stable of spectroscopy journals, speciallycommissioned articles from well-known science writers andup-to-the minute spectroscopy news, as well as a host oftutorials, primers, glossaries and links directories.

spectroscopyNOW.com is published by John Wiley & Sons,the leading global publisher of scientific, technical andmedical content with a two hundred year pedigree.

spectroscopyNOW.com is constantly evolving in order to offer its subscribers and advertisers ever-greater insight andaccess to the rapidly developing world of spectroscopy.

• TARGET thousands of spectroscopists by technique. No other website offers this level of audiencesegmentation.

• ACCESS key decision makersGlobal Reach Site Visitor Job Functions

• REACH our thriving and fast-growing community of users of spectroscopy equipment:

spectroscopyNOW.comthe targeted online solution for spectroscopy advertisers

Raman

Atomic

Ultraviolet

Infrared MassSpectrometry

X-Ray Chemometrics& Informatics

MRI

Proteomics

NMR

40% of our usersare involved inmaking purchasingdecisions

00526_SpecNow MP AW 25/11/08 12:02

e-Newsletter Sponsorship

spectroscopyNOW.com sends out over 170,000 e-Newsletters a month tonearly 62,000 registered subscribers. Whilst providing users of the site withimportant information on current site content, they also give advertisers aplatform through which they can promote a detailed message to recipientsof these popular bulletins.

• spectroscopyNOW.com newsletters have a huge presence within thecommunity and new subscriptions are still increasing by over 1500 permonth.

• Each monthly channel newsletter highlights new features, e-zines, newsstories and special offers on the site.

• Advertisers can sponsor a newsletter - your message is positioned in itsown column adjacent to the news content as the subscriber views it.

• Images, diagrams and hypertext links can all be included.

• By targeting down to specific spectroscopy technique you can be surethat you are reaching the appropriate target audience.

• Sponsorship is also available for the monthly ‘Spectroscopy Digest’e-Newsletter that gives a summary of all new content throughoutthe site.

Options1. Email sponsorship - highly visible placement adjacent to the news

bulletin on our widely read and ever growing newsletters. Target ourwhole audience or further segment by geographical region.Rates: US$475 per thousand. Geographical targeting US$575.00per thousand

2. Third party e-blast - send a detailed solus e-mail to our subscriber listcontaining only your message.Rates: US$575 per thousand.

Traditional Online Advertising

Solus Advertorial / Vendor Profile

The site homepage and each channel carries the facility for one vendorauthored advertorial zone per calendar month allowing advertisers topost detailed product information, case studies or application notes ofup to 2000 words supported by graphics and links.

Solus advertorials enable the communication of detailed productinformation, explaining the technical benefits of deploying a specificsolution. The detailed nature of the advertorial zones allow the reader tomore fully evaluate the broader advantages of partnering with theadvertiser to develop new business models, more efficient workingpractices and improved productivity.

• A solus positioning on our technique homepages enables you tostrongly promote your message ahead of the competition.

• A large advertorial zone box-out at the top of the channel homepagelinked to the advertorial page gives you the facility to convey a largeamount of introductory information to drive users to the advertorial.

• Your advertorial page is yours to design, can include one tower banner(120 x 230 pixels), and will not include banner advertising from anyother companies.

• Ideal for the promotion of product launches, seminars or exhibitionpromotions.

• Creates a strong impact through the combined use of text, graphicsand links.

Rates: US$2,150 - 4,700 per calendar month.

00526_SpecNow MP AW 25/11/08 12:02

Rich Media Advertising

Webinars

You can now host and run webinars (online web seminars) in association withspectroscopyNOW.com and separationsNOW.com.

During a webinar, you broadcast an audio presentation live over the web - both the presenters andparticipants take part from their desks via their PCs. Webinars are typically between 30 minutes and 1 hour induration and are recorded so that they can be made available on demand after the event. Popular formats includeround table discussions, presentations and interviews. There is also the potential to turn your webinar into a podcast.

Webinars may be focussed, for example, around a new product launch or an emerging technology. However, werecommend that interaction with the audience is best when the webinar subject takes the form of an educationaltutorial, rather than a sales pitch.

Participants are required to pre-register their full contact details and any other relevant profile information requestedby you. Quick and easy login is provided on the day of the event.

When you host a webinar, you will:

• Obtain several hundred qualified and relevant sales leads.

• Improve brand awareness and encourage webinar registrationsthrough channel-focused marketing to our database of users.

• Communicate with a new audience. Questions may be asked – andanswered by the presenters - at any time during the presentation.All participant questions from both the live and archived versions ofthe webinar will be directly accessible to you.

An archive of all our webinars is available athttp://www.spectroscopynow.com/webinars

Rates: please contact us for more information.

New in 2008! Videocasts

Video is becoming an increasingly important vehicle on the web for relaying product informationnow that embedded players are commonplace and large bandwidths are available.

The exciting launch of online Flash video is a great opportunity for advertisers to present to andinteract with the spectroscopyNOW.com readership and generate valuable sales leads. Our audience will be able toview a wide variety of rich media videos including, for example, product demonstrations and conference reports.

You retain the copyright and you can embed the video into your own site. Registration can be incorporated into theFlash players to provide direct lead generation.

Videos will become an integral part of your product marketing, delivering a return on investment by giving youqualified and relevant sales leads.


Podcasts

We offer two sponsorship options:

• General sponsorship of an entire series.• Specific sponsorship of a single podcast, with the

option to choose your own subject matter.

An archive of all our podcasts is available athttp://www.spectroscopyNOW.com/podcasts


00526_SpecNow MP AW 25/11/08 12:02

E-zines Sponsorship

spectroscopyNOW.com features the facility to sponsor our popularmonthly E-zines featuring specially commissioned articles alongwith new scientific papers direct from Wiley Interscience.Advertisers now have the opportunity to exclusively sponsor thesepages, also featuring papers and articles authored by theadvertiser.

• Solus sponsorship of the widely read ezines

• On the channel homepage: Logo and sponsored by “companyname” with link for the duration of that issue (1 month).

• On the E-zine index page: Sponsorship box. Text, image and link.

• Links within the article itself, e.g. link on authors name,technique description, company name or actual instrumentation.

• Inclusion of vendor authored articles (guidelines apply).

• Sponsorship includes your banner on the relevant ezine RSS feedfor that month.

Rates: US$3,225 - 7,050 per calendar month.

Brand Advertising

Banner advertising onspectroscopyNOW.com promotes yourproduct to the most targeted audiencein the field of spectroscopy whileassociating your brand with content ofthe highest quality.

spectroscopyNOW.com serves over 1.5million banner adverts to over 70,000spectroscopists each month.

Banner Advertising

Banner advertising is a highly effective means of pointing users to an advertiser’s own on-line resources as well asbeing hugely useful in maintaining brand awareness and share of voice in an increasingly complex and heterogeneousInternet environment.

Detailed ReportingWe provide independent reporting from our ad-server DoubleClick. These reports enable you to judge how yourcampaign is performing by showing how many visitors are viewing your banners, how many are clicking to yourwebsite and which of your banners are performing the best. Information reported includes:

• Creative details

• Targeting details

• Number of times a banner is shown (impressions)

• Number of times a banner is clicked (clicks)

• Ratio of clicks to impressions (click-through rate)

• Time and frequency

Rates: US$1100 - US$2375 per calendar month.

00526_SpecNow MP AW 25/11/08 12:02

Keyword Search Sponsorship

Your name and link is displayed first in all relevant search and browse results.

• Keyword association search.

• Your company name and description with link will appear with a priority placement in relevant search results and allrelevant product directory categories.

• Sponsor a specific word and when a user searches for that word your company name will appear in a priorityplacement, highlighting the supplier to the customer.

• A maximum of 5 sponsors per keyword.

• Priority placement within relevant product directory catagories.

Rates: US$600 per quarter for 2 keywords.

RSS News Feeds Advertising

All news on spectroscopyNOW.com will be syndicated across the internet via this exciting new technology. Sponsor our RSS feeds with your banner.

• An easier way for subscribers to keep track of content. Once the software is installed, they simply enter theaddresses of the desired RSS feed and the program will regularly check each of them, alerting the subscriber to anynew items it finds. This is a very convenient way of staying up to date with the content of a large number of sitesinstead of trawling through numerous websites.

• The subscriber will receive the regularly updated content with a “sponsored by” logo or banner.


Product Directory Focus

spectroscopyNOW.com has relaunched the product directory pages to include an advertorial zone. This provides anew sponsorship opportunity for advertisers to promote their solutions in the same way as the channel homepageadvertorial zone.

• Solus monthly advertorial within the product directory.

• Available to one customer only per month throughout the whole of the product directory.

Rates: US$2,600 per calendar month.

Further Advertising Opportunities

00526_SpecNow MP AW 25/11/08 12:02

BASE PEAK – the web’s leading Mass Spectrometry Resource

Target by technique - 10 channels to choose from:

Established in 1995 by Kermit Murray, who continues to contribute to the site, Base Peak has become a well-established, very highly regarded site and is considered the most comprehensive mass spectrometry website on theinternet.

Monthly Traffic FiguresUnique Users - 10,500 Visits - 15,700 Newsletter Circulation - 19,500

Launched in February 2002, the proteomics channel is designed to inform users on the application of spectroscopy inproteomics, and to advise spectroscopy of the importance of this technique to the pharmaceutical and life scienceindustries.


PROTEOMICS – your guide to the application of spectroscopy in proteomics

Conceived in 1998 by Rainer Haessner and Horst Kessler of the Technical University of Munich, this highly regardedacademic site was acquired by Wiley in 2000 and brought into spectroscopyNOW.com. The founders continue theirinvolvement in this channel.


NMR KNOWLEDGE BASE – the well-known Nuclear Magnetic Resonance Spectroscopy site

The site directory “fMRI network” was established in 1998 by Rich Warp. It was relaunched in February 2002 as theMRI channel of spectroscopyNOW.com.


MRI – the key resource for Magnetic Resonance Imaging

The IR Spectroscopy channel was launched in July 2001, and covers all the major techniques including FTIR, NIR and Far-IR.


INFRARED – Your guide to Infrared and Fourier Transform Infrared Spectroscopy

Statistics

00526_SpecNow MP AW 25/11/08 12:02

Target by technique - 10 channels to choose from:

The site directory was established in 1996 by Fernando Agullo-Rueda and incorporates higher-order processes,Brillouin and Rayleigh Scattering. Dr Agullo-Rueda continues to play a very active role on the site.


X-RAY – Including X-Ray Diffraction, X-Ray Fluorescence and other X-Ray analysis techniques

CHEMOMETRICS & INFORMATICS – the most comprehensive web resource for chemometricians

ULTRAVIOLET – the key resource in Ultraviolet and Visible Spectroscopy

RAMAN – covering all aspects of Raman Spectroscopy

Edited by Professor Van Grieken (Editor-in-Chief of the Journal of X-Ray Spectrometry), the X-ray channel covers bothXRF and XRD and utilises the knowledge and experience that has brought you the Journal of X-Ray Spectrometry.


The Atomic Spectroscopy channel was launched in August 2001 and covers all aspects of atomic absorption, atomicemission, laser and plasma spectroscopy (especially inductively-coupled plasmas).


ATOMIC SPECTROSCOPY – Featuring all aspects of Atomic Absorption, Atomic Emission, Laser and Plasma Spectroscopy

The UV Spectroscopy channel was launched in October 2001 and was designed to be the first ‘port of call’ for anyoneinterested in UV spectroscopy, including UV/Vis and UV fluorescence spectroscopy.


Edited by its founder, Rasmus Bro, Chemometrics & Informatics has been enhanced and developed as part ofspectroscopyNOW.com. It contains specially commissioned primers and tutorials, key papers from the Journal ofChemometrics and data sets from a selection of Wiley chemometrics titles.


Statistics

00526_SpecNow MP AW 25/11/08 12:02

Integrated Online and Print Campaigns

Create maximum effect by supporting your web advertising with print advertising in Wiley’s range ofhigh-impact journals.

Come and talk to us about a tailored, combined package that will best achieve your objectives.

3rd Party Emails: US$575 per thousand (minimum payment US$2,500).

Keyword Search Sponsorship: US$600 for 2 words per quarter.

Product Directory Focus: US$2,600 per calendar month.

Webinars: Please contact us for more information.

Podcasts: Please contact us for more information.

RSS News Feeds Advertising: Please contact us for more information.

0052

611

/08

Technique e-NewsletterSponsorshipper thousand

Solus Advertorial / Vendor Profile

Banner Ads E-zineSponsorship

spectroscopyNOW.com US$475 US$2,750 pcm US$1,375 pcm US$4,050 pcm

Base Peak (Mass Spectrometry) US$475 US$3,450 pcm US$1,725 pcm US$5,100 pcm

Proteomics US$475 US$3,450 pcm US$1,725 pcm US$5,100 pcm

NMR Knowledge Base US$475 US$4,750 pcm US$2,375 pcm US$7,050 pcm

MRI US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm

Infrared US$475 US$2,750 pcm US$1,375 pcm US$4,050 pcm

Raman Spectroscopy US$475 US$2,750 pcm US$1,375 pcm US$4,050 pcm

X-Ray Spectrometry US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm

Atomic Spectroscopy US$475 US$2,750 pcm US$1,375 pcm US$4,050 pcm

UV/VIS Spectroscopy US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm

Chemometrics & Informatics US$475 US$2,200 pcm US$1,100 pcm US$3,225 pcm

Rate Card Summary

What Should I Do Now?To discuss how spectroscopyNOW.com can be a part of your advertising strategy, please contact:

Interested in Separation Science?• spectroscopyNOW.com has a sister site – separationsNOW.com – dedicated to separation science. With over

55,000 visitor sessions and 50,000 unique users each month, separationsNOW.com has become one of themost highly targeted website within the field of separations science in analytical chemistry and the lifesciences. If you are interested in advertising in this area, please contact us to discuss the options.

Rate Card

Wayne FrostSenior Account Manager

John Wiley & Sons, Ltd.The AtriumSouthern GateChichesterPO19 8SQUK

Tel: +44 (0)1243 770350Fax: +44 (0)1243 770432Email: [email protected]

Julian Wakfield-HarreyAccount Manager

John Wiley & Sons, LtdThe AtriumSouthern GateChichesterPO19 8SQUK

Tel: +44 (0)1243 770272Fax: +44 (0)1243 770432Email: [email protected]

00526_SpecNow MP AW 25/11/08 12:02