special event management 2014 issuu
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SPECIAL EVENT MANAGEMENT
Presented byCharmaine Wilkerson
For the Cert ificate of Completion in Meeting & Event Planning
College of Extended & International Education
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DEFINITIONS
A unique moment in time of public assembly celebrated with ceremony and ritual to satisfy specific needs
Event Leadership / Event ManagementThe profession requiring Management of a Special Event for the purpose ofcelebration, education, marketing, or reunion
Special Event
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EVENT LEADER / EVENT MANAGER
AN INDIVIDUAL IN THE PROFESSION OF EVENT LEADERSHIP/MANAGEMENT WHO IS AT THE HELM OF A SPECIAL EVENT
Definitions - cont’d
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EVENT MANAGEMENT SPECIALTIES
Civic Expositions Fairs & Festivals
Hallmark Hospitality
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EVENT MANAGEMENT SPECIALTIES – CONT’D
Meetings & ConferencesCorporate/Associations Retail Social Life-Cycle
Sports Tourism Music/Entertainment
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WHY ARE SUBFIELDS IMPORTANT?
Wolfgang PuckBorn in St. Veit, Austria, Puck apprenticed as a chef in France. In 1973, he became Executive Chef of Ma Maison In LA. In 1982, he opened his own flagship restaurant, Spago, catering to celebrity clientele. Wolfgang Puck Catering (WPC) has created the cuisine for the Oscar’s Governor’s Ball at Hollywood and Highland and provides exclusive catering services to venues across the nation. Wolfgang’s empire includes branded cookware, utensils and appliances sold on Home Shopping Network, Sam's Club and the Frontgate catalogue.
THE SECRET OF MY SUCCESS "Surround yourself with committed, passionate, creative people; then you can't lose. I can't tell you how happy with and proud I am of the people who work here, how I've seen them grow, how I've seen them make a commitment to our clients, stretching their own imagination and creativity. It's the thing that makes me proudest. It's a team, a remarkable team of people."
Mary MicucciAlong Came Mary
Colin Cowie“Born in Kitwe, Zambia, educated in South Africa, and a United States resident since 1985, Colin Cowie is recognized around the world as an arbiter of style. Colin Cowie Lifestyle – the world’s premier event planning, interior design and lifestyle company, with offices in Los Angeles, and New York – is the undisputed leader in its field.”
Business and Job Opportunities
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George P. JohnsonExperience Marketing
SPECIAL EVENTS MAGAZINE
$250 million +
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5 CRITICAL STAGES OF SUCCESSFUL EVENT MANAGEMENT
•Research•Design•Planning•Coordinating•Evaluation
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RESEARCH• Quantitative - is generally conducted
in a survey manner which describes mostly demographics
• Qualitative - is to probe for hidden meanings in the quantitative studies
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RESEARCHTo produce an effective event
incorporate in your market research the 5 W’s:
• Why• Who• When• Where• What
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RESEARCH“Why” should you produce this
event to begin with“Who” will be the stakeholders • Internal - board of directors,
committee members, staff• External - those who will be
investing in your event Sponsors, guests, donors
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RESEARCH“When” will the event take place. • Time of year may influence location.
i.e. outdoors vs. indoors affects your event management time frame
“Where” will the event be held
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RESEARCH“What” is the end result you wish to
accomplish both for the guests and internal stake holders.
This should tie in with the rest of the W’s - Why, Who, When & Where
Once you have answered the 5 W’s, the next is“How”
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RESEARCH“How” will your organization fund the
event. This will also determine some of the W’s.
Budget - having it determined is crucial to producing a successful event.
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DESIGN• Brainstorming
• Creativity
• ThemeResources - www.event-planner.com, www.specialeventsmagazine.com, www.specialevents.com, www.party411.com
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PLANNING
• Timing• Space• Tempo• Marketing
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PLANNINGTiming involves the question “When”
do you plan to hold your event. As the conductor, the Event Manager, is responsible to determine if the planning process is feasible
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PLANNING
Space• Location - Site inspection• Space of time between critical
decisions
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PLANNING
Tempo is the rate at which events take place during the planning stage
• Time-Line• Task List• Managing Planning Committee
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PLANNINGMarketing your event by• Promotion• Advertising• Public Relations• Mini Events• Local Internet Listings• Social Media
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PLANNINGPromotionKnow your event product. The most
successful salespeople have both expert knowledge of the product and effective sales skills.
Identify your target market
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PLANNING
AdvertisingPrint not only in magazines or
newspapers but in association and organization newsletters, flyers, or website
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PLANNING
Public Relations• Press Releases - pre, during,
and post event• PSA, TV• Internet
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PLANNING
Mini EventsUsing miniature events to
promote larger events, such as
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PLANNINGLocal Listings
Zvents.com
Eventbrite.com
Events/OC Register.com
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PLANNINGSocial MediaTwitter
Hash Tags: #csudhevents, #eventprofsFacebook: personal, businessPinterest: use visual images to
promoteBlogs : ahlEVENTSBlog.com Internet and apps : foursquare.com
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PLANNINGSocial Media – cont’dLinkedIn
Groups : Event Planning & Event Management
Sub-groups: Social Media and Event Technology for Event
Planners and MeetingCareer Advice for Event Planning &
Management
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COORDINATING• Executing the Task List by appointing
leads• Overseeing Time-Line• Event Production Schedule (Event
Time-Line)
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COORDINATING• Volunteers
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COORDINATING
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COORDINATING
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COORDINATING
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COORDINATING
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COORDINATING
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COORDINATING
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COORDINATING
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COORDINATING
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COORDINATING
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COORDINATING
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COORDINATING
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SATELLITE KITCHEN
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KITCHEN SET-UP
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BUS STATIONS
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ROLL CALL
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GYPSY KINGS SOUND CHECK
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STAFF BREAK
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STAFF PHOTO
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RECEPTION
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LILLY WITH A TABLE SET-UP
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KITCHEN SERVICE
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HAPPY CLIENT
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HAPPY EVENT MANAGERS
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RECENT EVENTS
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DINING ROOM SET-UP
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DINING ROOM SET-UP
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DINING ROOM SET-UP
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DINING ROOM SET-UP
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DINING ROOM SET-UP
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EVALUATION• Stakeholders• Guests/Attendees