special events professional development

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SPECIAL EVENTS, TRADESHOWS, AND CONVENTIONS INDUSTRY STANDARDS & CLIENT REQUIREMENTS

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Page 1: Special events  professional development

SPECIAL EVENTS, TRADESHOWS, AND CONVENTIONSINDUSTRY STANDARDS & CLIENT REQUIREMENTS

Page 2: Special events  professional development

Pop Bookings

All Shifts are scheduled through our Pop Booking Staffing System• Everyone must have a Talent Profile completed within the Pop Bookings system before they will

be eligible to work upcoming events. If you do not yet have a profile set up, please do so here: https://app.popbookings.com/VIP/moderntalentusa

Then you need to make sure you download the App here: https://www.popbookings.com/download/

MAKE SURE you have all PUSH notifications for both text and email alerts turned ON to ensure you don’t miss anything

MAKE SURE you have the GPS locater turned ON for this app as well or you won’t be able to check in for shifts.

Please make sure your name on your profile matches your new hire paperwork and Payroll information- we need everything to match for legal reasons, don’t list a nickname on PB

Page 3: Special events  professional development

Creating Your Talent Profile Page

Making sure your profile is complete and looks the best it can possibly look is UP TO YOU. Special Events, Tradeshows/Conventions, and National Program work usually require us to send talent pages to clients for approval in advance- so it is IMPERATIVE that you create a talent profile page that shows off all attributes of yourself.

Tips for creating a GREAT talent profile page… Make sure your main profile pic is a headshot, preferably with you smiling using teeth Make sure you mix up the rest of the pictures showing a nice variety- these should always

include at least one body shot, one ¾ shot, a close up with you smiling, etc. More nice additionswould be showing you in a fun setting or during previous Brand Ambassador work

Fill out the top section for your Bio/Attribute’s- this is VERY important List out your previous Promotional Work in the resume section, don’t just attach your

resume as the client wants to see everything without having to click into something else Link your Social Media Pages Fill EVERYTHING OUT as much as possible

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Address in the System

It’s imperative you list out your address correctly in the Pop Bookings system and update it anytime you move. This address is what dictates what events are sent to you since we usually only send things to people within a 30-40 mile radius.

If you live in an Apt, please list out your street address on line 1, and add your apt to line 2. Make sure you DON’T use the # sign in your address. Use the word Unit or Apt instead or it could throw off the GPS coding

If you change addresses throughout the year, make sure you change your address immediately so that the PB address shows where you currently are. Example- you live in Mpls during the summer while home but go to school in Fargo, you will want to change it as you move around so work is sent to you according to where you’re at

MAKE SURE you send an email to both the Operations Manager and Owner if you need your payroll address changed. We are NOT updated when you change your address in PB, so we will have no idea your payroll/legal information has changed unless you tell us. For those that move around often- it’s best to have your new hire paperwork list your permanent address, sign up for Direct Deposit for payroll, and then update your PB address regularly according to where you are.

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Being Scheduled for Shifts

Once we have a shift to fill, we will send out invites within the Pop Bookings system to several people at once that are within a certain mile radius from that event/account.

You can then say if you’re available or not We will book from the list of available people Just because you say you are available does not mean you are booked

The more events you reply saying you are available for will give you more of a chance of being booked for something that day/weekend

For MOST Special Events and Tradeshows, we need to send talent profiles of all available talent to the client to choose from, and then it is them who picks who works.

Once you are actually booked for something, you will receive an alert, and then you will need to confirm your shift through the app to finalize the booking

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Detailed Emails

Detailed Emails are sent out on Tuesday/Wednesday of the week you are scheduled for an Event

The Detailed Email explains all aspects of your upcoming Event What you are representing and the specific way to represent it If you need to bring anything Attire requirements and Client Expectations A Sell Sheet or Website Link for Product Brand Knowledge

Ask any questions you have about the Detailed Email ASAP. Do not wait until right before your Event to ask questions.

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Before Your Event

Make sure you read your Detailed Email before the shift for all Client and Brand Requirements regarding that shift

Make sure you studied the Brand using the product brand knowledge provided

Make sure you have everything that you need if asked to bring something

Make sure you know where you’re going with clear instructions on where to park if needed

Make sure you have all attire/event look requirements

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Appearance & Attire - Female

Every Event is different so attire requirements vary. Please make sure to check every detailed email for attire requirements and client expectations when it comes to your “look” for their event

Special Event Attire for the most part consists of all black- something form fitted with a classic sexy feel (without showing to much skin). Black pants with a black cami/nice tank and black crop blazer/sweater is a suggested easy and great look. A black professional style dress also works well.

Footwear should always be closed toed (think business professional) and preferably heels- but flats are ok for certain events as long as they have a classic sleek feel- please check your detailed email to be sure of expectaions for your specific event

NO tattoo’s or facial piercings showing- Tattoo’s must always be covered and facial piercings taken out.

Hair and Makeup should always be done nicely

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Appearance & Attire - Male

Every Event is different so attire requirements vary. Please make sure to check every detailed email for attire requirements and client expectations when it comes to your “look” for their event

Special Event Attire for the most part consists of all black business professional attire- A black dress shirt with black pants and nice shoes work best. Rolling the sleeves up is ok. Nice dark denim jeans are ok if it is more of a casual account.

NO tattoo’s or facial piercings showing- tattoo’s must always be covered and facial piercings taken out.

Hair should always be done nicely or pulled back if the length goes past your chin

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Checking In For Your Event

When you arrive to the account for your Tasting, BEFORE you walk in to the Event, you must Check In so we know you arrived on time (On time is 15 min before the shift is supposed to start)

When it’s time to Check In1) Open the event in the Pop Bookings App2) Click on the Geo Pin icon at the bottom3) Take your Selfie Pic and SEND (Make sure this picture is a quality clear picture)4) Done!

For step by step instructions on anything related to Pop Bookings including the Check In System, please refer to https://www.popbookings.com/talent-documentation

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Brand Ambassador Must ALWAYS

Arrive 15 Minutes early to be considered on time. Arrive in proper attire and with everything needed according to your detailed email.

Introduce themselves to the contact person upon arrival

Be prepared, responsible, and professional

Be knowledgeable about the brand and educate consumers

Be friendly, outgoing, and have the ability to talk to all types of people

Thank your contact person for booking you

Clean up the area you were working in and ask if they need you to help with anything else before leaving at the end of the event

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Brand Ambassador Must NEVER

Eat or drink anything at an event(water is acceptable)

Be sitting at an event

Be rude to the contact, manager, account staff, or consumers

Arrive at an event late or leave an event before the event is scheduled to end

Accept tips from consumers

Lie or be dishonest in any way

Talk negatively about the brand you’re promoting or a competitive brand

Chew gum or use a cell phone during an event

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Recaps

All Event Recaps are entered at www.moderntalentusa.com/recap-event It is required that you use proper spelling, grammar, and punctuation in

all recaps

RECAP LINKS- Tastings- www.moderntalentusa.com/recap-tasting Promotions- www.moderntalentusa.com/recap-promo Special Events- www.moderntalentusa.com/recap-event

Recaps are ALWAYS DUE EVERY MONDAY by 9am.

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Recaps Continued

Consumer Response - These should be full sentences of what people were saying about the product. They can be positive or negative…but negative responses should be constructive.

GOOD- “I had no idea Pinnacle offered so many great flavors!” BAD- “I had fun! This is Great!” GOOD- “I would have been more inclined to purchase if there was a sale price or gift

pack offered” BAD- “This is Gross!”

General Recap- Please describe the event in as much detail as possible and describe how you thought the Event went. If there were any issues that arise that would reflect negatively on Modern Talent, please send a separate email to Brooke & Christin to discuss the issue. DO NOT include anything negative about the brand or client in your recap form or you will be asked to redo the recap.

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Recaps- Pictures

There always needs to be 5-7 quality pictures per Event! Please don’t attach more than that to the recap as it could make it overly large and then it won’t come through. If you have extra pictures from an event that you would like to share, please email them separately.

Not having at least 5 pictures will qualify as an incomplete recap.

Please try to brand the pictures and make them as event specific as possible. If there is a banner/sign talking about the event, make sure you get a picture of it or a picture standing in front of it.

MAKE SURE to have someone take pictures of all Brand Ambassador’s working the event together- this is required!

PLEASE Edit/use filters on pictures before sending them! Make them look as good as possible. Some nice apps you can use for editing are PS Express or Facetune.

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Recaps- Receipt Pictures

If you are asked to purchase something for an event, you MUST ALWAYS have an itemized receipt attached to the recap

Make sure you are clicking the correct button on the recap showing whether it was charged to the Modern Talent Card or your personal card, so that you can be reimbursed if needed

Receipt Pictures should always be CLEAR and as close up as possible without cutting anything off.

Failure to produce a receipt will mean you don’t get reimbursed

Failure to produce a receipt when something is charged on the MT Card, means it will be taken out of your paycheck. (We cannot bill the supplier for these charges without a receipt)

ALWAYS KEEP ALL RECEIPTS in case you something happens where you need to resend it

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Examples of Good Event Pictures

Page 18: Special events  professional development

Social Media

Please like Modern Talent’s Facebook page and follow us on Instagram Facebook- www.facebook.com/moderntalent

Please invite your friends to like our Facebook page Instagram @moderntalentusa

Please invite your friends to follow us on Instagram

We highly encourage contractor’s to post on Social Media before a tasting with pictures of what you are sampling.

Please make sure you are only posting quality pictures Check in on Facebook to let people know where you are and what you are sampling For all SM posting, it is required that you actually tag Modern Talent in the

photo If using Instagram, make sure to also use @moderntalentusa as well as

#moderntalentusa. If there is a brand present within the photo, or the event is a well known special event or

during a holiday, make sure to also use other appropriate hashtags (Examples- #jagermeister, #fireball, #sturgis, #mardigras, #halloween, etc)

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General Information

Always arrive 15 minutes before the Event is scheduled to start. Arriving as it is supposed to be starting is considered late!

Make sure you study the brand and memorize key selling points about whatever you are promoting. Know as much as possible! Communicate key selling points to everyone.

Be Enthusiastic and Outgoing! Be Engaging and Confident! SMILE! Talk to everyone! Don’t wait for consumers to talk to you. Make sure your phone/camera is fully charged so you can take plenty of pictures You should never be on your cell phone unless you are taking a picture Always communicate with the staff at every account. Explain what you are promoting and

keep them in the loop about everything. Keep your area clean and neat Always thank the staff before leaving and ask them if there is anything else you can help

with before you go

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General Information Continued

APPEARANCE- It is required you always look your best for every event, promotion, and tasting. Hair and makeup should always be done. Attire requirements for that specific event must be met. If pictures are sent in showing anything otherwise, you will be instantly docked accordingly.

MILEAGE- Mileage reimbursement is available for certain events. Please discuss accordingly with the Operations Manager. Mileage requests MUST be sent in minimum 48 hours BEFORE the shift, and are never guaranteed. Not all clients will pay for mileage.

PARKING- Parking fee’s are sometimes reimbursable for certain events as long as parking receipts are sent in on time and you send in a clear receipt. Please verify with the Operations Manager before each event if parking is available.

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General Information Continued

RECAP PHOTOS- Should ALL be clear and quality photos. NO Blurry, overly dark, or red/ glowing eye photos are accepted. All Brands and Modern Talent Contractors should look as good as possible and represented in a positive light in all photos.

NEW CLIENT REFERRALS- If you are working an event and someone asks how to hire you for an event of theirs, or how to hire Modern Talent as a staffing company; please give them all owner information including email ([email protected]), cell phone (612-720-1767), and website ( www.moderntalentusa.com)

POTENTIAL NEW HIRES- If someone asks you how to work as a brand ambassador for Modern Talent, please always refer them to the website and tell them to use the Apply Page online OR they can use the new talent link within Pop Bookings: app.popbookings.com/VIP/moderntalentusa ***Do not hand out personal cell numbers for Owner/Operations Manager for new hire applicants.

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Policies/Penalties

Once you are booked for something, then that is your shift and your responsibility.

If you need to call in sick, you need to CALL the Operations Manager by 9am that same day. Texting/Emailing are NOT appropriate ways to let us know you are sick. We will always help you cover your shift but you need to speak to someone in person. Doctors Notes are required for all Event Shifts

Showing up on time to promotions is a MUST. On time is 15 minutes before the promo starts. If the account tells us you walked in at or after the promo start time you will each be docked for minimum 15 minutes pay.

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Policies/Penalties Continued

This is just like any other contracted position; once you are booked for something, you are expected to show up. We all know there are sometimes emergency situations or extenuating circumstance’s, in which case you need to CALL the Operations Manager ASAP to let them know what’s going on, and they can make a decision from there.

Your Contractor Agreement States: Attendance to events scheduled, and confirmed by the INDEPENDENT CONTRACTOR, are the responsibility of the contractor(s) Failure to attend the Contract Assignment, absent documentation of an emergency, will result in forfeiture of previously earned wages, or wages to be earned, in the amount of $150.00. Leaving a Contract Assignment early without approval, absent documentation of an emergency, will result in forfeiture of previously earned wages, or wages to be earned, in the amount of $100.00.

MOST Special Events/Tradeshows will also have an additional Special Event Contract where the fees can be up to $500 for missing your scheduled shift

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Policies/Penalties Continued

Recaps are due by 9am every Monday! Event requires a recap. All Pay is Based on Performance- submitting late, incomplete, or unprofessional recaps as

well as not following appearance guidelines is considered “Breech of Contract” and will result in the following dock of pay:

After 9am - $5.00 deduction After 12pm - $10.00 deduction After 5pm - $15 deduction Any time Tuesday or later - $20.00 deduction Incomplete Recap – Automatic $10.00 deduction Appearance was not up to Standard- Automatic $10 deduction Spelling, Grammar, or Punctuation Errors- Automatic $10 deduction

When you send in Recaps, you are always sent a confirmation email showing you exactly what was sent in. It is up to you to check for that email to prove it went through correctly and also to make sure all Spelling, Grammar, and Punctuation is correct. If it’s not, then you will need to RE-DO the recap to avoid penalties

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Payroll

Payroll goes out weekly every Monday morning. We are on a Mon-Sun Payroll week.

When payroll goes out, you aren’t getting paid for the week that just recently happened, but the week prior to that. Example; Payroll for the week of Monday, May 2nd- Sunday, May 8th went out on Monday, May 16th.

We HIGHLY ENCOURAGE everyone to sign up for direct deposit. This is by far, the quickest and easiest way to get paid. If you have direct deposit, the payments will be in your account on Tuesday mornings. If you choose Direct Deposit, there is a $1 fee for each week you are paid a payment. If you want to sign up, please email [email protected] with “Direct Deposit” in the subject line. The email body should have your routing and account number listed. You will receive a confirmation email once you are entered into the system.

If you choose to get paid by check, please note that paychecks can take up to 8 business days to get to you. It is UP TO YOU to make sure we always have an updated address for you.

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Contact Information

Brooke Kusske, Operations Manager(651) 324-6673 [email protected]*Handles all interviewing, hiring, training, scheduling, promo pos/supplies, and all Independent Contractor event coordination. As a Contractor, she will be your main contact. 

Christin Virden, Owner (612) [email protected]*Handles client/supplier relationships, programming, marketing, and financials including payroll

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THANK YOU!!

Thank you for completing our Special Events Professional Development session.

We WANT to hear from you. We can’t be the best without having the best staff! We are always looking for ways to improve Modern Talent.

If you ever have any comments, questions, or concerns, please don’t hesitate to reach out to either the Operations Manager or the Owner!

We look forward to many successful events!

To show proof that you have completed this and read through everything, please reply to the email that this link was sent to you in (the subject line says professional development sessions). In your response, please tell me that you have read through and completed everything, and let me know if you have any questions.