special k® case study 20 million views & counting network/marketing solutions... · when...
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Special K® Case Study20 million views & counting
ACTIVE Network® | Proprietary and Confidential | All Rights Reserved © 2016
Kellogg’s solidified their products as a healthy choice for active women over 20 million times across channels.When Kellogg’s set a goal to reposition its Special K® brand
from a diet product to an active women’s healthy lifestyle
product, they sought a true Omni-Channel approach. They
needed a creative partner who could reach their specific
demographic in unique ways.
ACTIVE Network® | Proprietary and Confidential | All Rights Reserved © 2016
Special K® Case Study 20 million views & counting
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created a unified message strategy for Kellogg’s that
directly connected Special K® messaging and samples
with ACTIVE’s extensive endurance-based audience, both
on- and o�-line. Only ACTIVE can touch distinct
target audiences at every stage of the endurance
partcipant's journey, from discovery to reflection.
ACTIVE Network® | Proprietary and Confidential | All Rights Reserved © 2016
Special K® Case Study 20 million views & counting
3
11sponsored events with
brand ambassadors
132K+Special K® samples
deliveredevents completed by 50
Grassroots Brand Enthusiasts
200ACTIVE Network® | Proprietary and Confidential | All Rights Reserved © 2016
Special K® Case Study 20 million views & counting
4
Digital media, with ads and landing page takeovers have
impressions and growing25 million 8 million
sessions to date
The Couch to 5K® Appsponsorship has over
ACTIVE Network® | Proprietary and Confidential | All Rights Reserved © 2016
Special K® Case Study 20 million views & counting
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We sent emails targeted directly to active women, generating more than
impressions nationwide.3.7 million
800Kimpressions
PLUS newsletterswith over
ACTIVE Network® | Proprietary and Confidential | All Rights Reserved © 2016
Special K® Case Study 20 million views & counting
6
In as little as 5 months into their campaign, Kellogg’s new message has generated over
20 million impressions withactive women
150 thousand instantengagements
and has received over
ACTIVE Network® | Proprietary and Confidential | All Rights Reserved © 2016
Special K® Case Study 20 million views & counting
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240K
.85%
.23%
COUCH TO 5K
Sponsored Downloads
LP TAKEOVER
Average CTR
SPONSORED CONTENTARTICLE TAKEOVER
Average CTR
ACTIVE Network® | Proprietary and Confidential | All Rights Reserved © 2016
Special K® Case Study 20 million views & counting
8
ACTIVE Network has the connections to help your brand excel in an active world.
Who do you need to target? What message do you need to get across?
Email us at [email protected]
or call us at 888.227.9826
ACTIVE Network® | Proprietary and Confidential | All Rights Reserved © 2016
Special K® Case Study 20 million views & counting