special world cup whitepaper - fantasy football is proven to increase tv ratings
DESCRIPTION
Here’re some facts about Fantasy Football -Proven to increase TV viewership of football matches (especially the less popular ones) -3 TIMES more engaging than top sites like Yahoo, CNN, ESPN or Wikipedia -Proven to get sponsors and advertisers If you're looking to run a Fantasy Football on World Cup, give us a buzz at [email protected]. Or visit us at www.fantasy4all.comTRANSCRIPT
Fantasy Football Is Proven
to Increase TV Viewership
For the upcomingWorld Cup in Brazil
in 2014
By FanXT Ltd (UK) / Just Mobile Sdn Bhd
What Is Fantasy Football?
It’s like having your own football team
playing on TV
In this example, Lionel Messi (yellow circle) from Argentina scores a goal. Since John has Messi in his fantasy team, his team earns fantasy points from Messi
John playing fantasy World Cup and watching live World Cup match
John’s fantasyWorld Cup team
How To Play Fantasy Football For World Cup?
• Lets say John joins this Fantasy Football game based on FIFA World Cup and creates his fantasy football team called Mike First 11. He selects players (see right image) playing in the World Cup to play for this fantasy team
• When a real-life player scores a goal in a match, lets say Cristiano Ronaldo, his goal will be converted to fantasy points in John’s fantasy team, say 5 points for one goal. So John earns 5 points from Ronaldo
• John will earn more points from all his fantasy players in Mike First 11 team, and the accumulated points decides John’s ranking in the fantasy football game
• Lets say John joins this Fantasy Football game based on FIFA World Cup and creates his fantasy football team called Mike First 11. He selects players (see right image) playing in the World Cup to play for this fantasy team
• When a real-life player scores a goal in a match, lets say Cristiano Ronaldo, his goal will be converted to fantasy points in John’s fantasy team, say 5 points for one goal. So John earns 5 points from Ronaldo
• John will earn more points from all his fantasy players in Mike First 11 team, and the accumulated points decides John’s ranking in the fantasy football game
Case Study: Fantasy AFC Asian Cup 2011
• Although only 16 countries qualified for Asian Cup finals, but users from 130 countries played Fantasy Asian Cup. This shows fantasy football has a global appeal
• 90% of users are likely to join the next Fantasy Asian Cup in 3 years time
• 70% of users feel playing Fantasy Asian Cup has increased their interest in Asian Cup significantly.
• Although only 16 countries qualified for Asian Cup finals, but users from 130 countries played Fantasy Asian Cup. This shows fantasy football has a global appeal
• 90% of users are likely to join the next Fantasy Asian Cup in 3 years time
• 70% of users feel playing Fantasy Asian Cup has increased their interest in Asian Cup significantly.
Case Study: Fantasy Asian Cup 2011 Increased TV Viewership
FACTS & FIGURESUser survey from Fantasy Asian Cup 2011 reveals that more than 60% of fans feel playing fantasy football have increased their interest in the tournament and increased their viewings of the matches on TV
• “It was a pleasure having to work with Fantasy4All/FanXT during the intense period of the (Asian Cup) tournament. We were happy to have experience their determination and promptness in making sure the success of the project” – Edwin Ng, Marketing Manager, Asian Football Confederation (AFC)
• “It was a pleasure having to work with Fantasy4All/FanXT during the intense period of the (Asian Cup) tournament. We were happy to have experience their determination and promptness in making sure the success of the project” – Edwin Ng, Marketing Manager, Asian Football Confederation (AFC)
Testimonial: Fantasy AFC Asian Cup 2011
Case Study: Fantasy Football for AFF Suzuki Cup 2012
• Although only 8 countries qualified for Suzuki Cup finals, users from 87 countries participated in this game.
• We achieved as high as 2,623 new users per day.
• 90% of users feel playing this game has increased their interest in Suzuki Cup significantly
• Almost 60% of website visitors are returning visitors, hence fantasy football offers strong user engagement (sticky)
• Although only 8 countries qualified for Suzuki Cup finals, users from 87 countries participated in this game.
• We achieved as high as 2,623 new users per day.
• 90% of users feel playing this game has increased their interest in Suzuki Cup significantly
• Almost 60% of website visitors are returning visitors, hence fantasy football offers strong user engagement (sticky)
Fantasy Sport Sites Are 3 TIMES More Engaging Than Top Sites
Websites Pageviews Per User Time on Site (mm:ss) Bounce %
FanDuel.com 18.2 25:12 12.90%
FanXT.com 15.3 21:14 15.60%
RTSports.com 13.4 09:12 16.90%
Yahoo.com 5.73 07:43 31.60%
Cnn.com 3.18 05:05 50.50%
Wikipedia.org 3.67 04:30 53.90%
Espn.com 5.65 07:45 32.00%
Fantasy sport websites get3 TIMES more pageviews per user
and 3 TIMES more stickiness
Data taken from Alexa.com – Feb 2014
Fantasy Sport Demographic – A Marketer’s Dream
The average fantasy sports player is mainly male, between the ages of 18 and 49 and boasts above-average income and education levels--in other words, a marketer's dream.
Reference:http://www.entrepreneur.com/magazine/entrepreneur/2009/september/203140.html
The average fantasy sports player is mainly male, between the ages of 18 and 49 and boasts above-average income and education levels--in other words, a marketer's dream.
Reference:http://www.entrepreneur.com/magazine/entrepreneur/2009/september/203140.html
FACTS & FIGUREScomScore's analysis found that an average of 4.7 million Americans per month visited fantasy content . On average, these users spent 93 minutes viewing 219 pages of fantasy sports content in a given month.
Fantasy Sport Demographic – A Marketer’s Dream
Fantasy sports players are: 12 percent more likely to have children More likely to earn $50,000 – $75,000 a year 84 percent more likely than the average U.S.
adult to buy movie tickets online 67 percent more likely to purchase credit cards
online 66 percent more likely to purchase insurance
online 60 percent more likely to purchase home
electronics online 58 percent more likely to purchase event tickets
onlineReference:
http://atlantadailyworld.com/2013/12/11/fantasy-sports-scores-with-mobile-and-online-users/
Fantasy sports players are: 12 percent more likely to have children More likely to earn $50,000 – $75,000 a year 84 percent more likely than the average U.S.
adult to buy movie tickets online 67 percent more likely to purchase credit cards
online 66 percent more likely to purchase insurance
online 60 percent more likely to purchase home
electronics online 58 percent more likely to purchase event tickets
onlineReference:
http://atlantadailyworld.com/2013/12/11/fantasy-sports-scores-with-mobile-and-online-users/
FACTS & FIGURES“Between October 2003 and May 2004, 7 million Americans visited on average 200 fantasy sports Web pages per person per month. Standard sports visits turned 107 pages, entertainment 148 pages, and news sites only 75 pages a month” – From News.com
Case Study: NFL TV Ratings Hit a Record Thanks to Fantasy Football
• The article (left) explains on how fantasy football (American) has helped to increase TV ratings in NFL
• We have done countless market surveys and all have shown that fantasy football increases fans’ interest to follow NOT ONLY high profile matches but unpopular matches, just because their fantasy players are playing in those matches
• The article (left) explains on how fantasy football (American) has helped to increase TV ratings in NFL
• We have done countless market surveys and all have shown that fantasy football increases fans’ interest to follow NOT ONLY high profile matches but unpopular matches, just because their fantasy players are playing in those matches
Ref: http://articles.latimes.com/2010/dec/19/entertainment/la-et-1219-nfl-fantasy-20101219
Case Study: From Fantasy to Reality - The Impact of Fantasy Football
• The article (left) reports about a 2011 study that evidently found a relationship between NFL players starting in a high percentage of fantasy leagues for that particular week and the TV rating for that particular game
• This mean that fantasy football fans watch more football to see their fantasy players perform, even in less popular games
• The article (left) reports about a 2011 study that evidently found a relationship between NFL players starting in a high percentage of fantasy leagues for that particular week and the TV rating for that particular game
• This mean that fantasy football fans watch more football to see their fantasy players perform, even in less popular games
Ref: http://www.misixinc.com/misixblog/2011/11/17/from-fantasy-to-reality-the-impact-of-fantasy-football.html
Case Study: Title Sponsorship on Fantasy Football
1. Phones 4u (www.phones4u.co.uk) was the title sponsor for the official football game for The Championship for 2012/13 season
2. More than 120,000 users participated in the game
1. Phones 4u (www.phones4u.co.uk) was the title sponsor for the official football game for The Championship for 2012/13 season
2. More than 120,000 users participated in the game
Case Study: Betway Sponsors Fantasy Football of Trinity’s Mirror for £600,000
• Online betting company, Betway is to sponsor Trinity’ Mirror’s fantasy football competition in a 3-year deal worth £600,000 (USD964,000)
• The sponsorship package will involve Mirror Fantasy Football being branded with the Betway logo and marks the betting company’s first “significant” UK sponsorship
• Website: https://fantasyfootball.mirror.co.uk/
• Online betting company, Betway is to sponsor Trinity’ Mirror’s fantasy football competition in a 3-year deal worth £600,000 (USD964,000)
• The sponsorship package will involve Mirror Fantasy Football being branded with the Betway logo and marks the betting company’s first “significant” UK sponsorship
• Website: https://fantasyfootball.mirror.co.uk/
Ref: http://www.mediaweek.co.uk/news/1145982/Trinity-Mirror-signs-Betway-new-fantasy-football-platform/
Case Study: 12 Sponsors for Fantasy NFL on Yahoo Sports, ESPN & CBSSports.com
• List of sponsors for fantasy football at CBSSports, ESPN and Yahoo Sports
• It took less than 2 weeks for CBS and Yahoo Sports to sell all their fantasy football online ads
• Sponsorship value range from high six figures to USD3 million
• Yahoo Sports has 15% increase in fantasy football registration
• List of sponsors for fantasy football at CBSSports, ESPN and Yahoo Sports
• It took less than 2 weeks for CBS and Yahoo Sports to sell all their fantasy football online ads
• Sponsorship value range from high six figures to USD3 million
• Yahoo Sports has 15% increase in fantasy football registration
Ref: http://adage.com/article/media/lockout-marketers-rush-back-fantasy-football/229550/
Case Study: Toyota Sponsors Fantasy Football at Yahoo Sports for 5 Years Consecutively
• It's the Toyota’s fifth year as a Yahoo fantasy football (American) sponsor.
• Toyota credits its five-year sponsorship with driving significant lift in brand metrics and traffic to its mobile and websites.
• “Yahoo Fantasy Football is a diverse audience that is incredibly passionate and engaged. It's hard to find programs online that offer the same level of built-in reach and engagement,“ said Toyota Senior Media Strategist Kim Kyaw.
• It's the Toyota’s fifth year as a Yahoo fantasy football (American) sponsor.
• Toyota credits its five-year sponsorship with driving significant lift in brand metrics and traffic to its mobile and websites.
• “Yahoo Fantasy Football is a diverse audience that is incredibly passionate and engaged. It's hard to find programs online that offer the same level of built-in reach and engagement,“ said Toyota Senior Media Strategist Kim Kyaw.
Ref: http://www.clickz.com/clickz/news/2108273/toyota-bets-yahoos-strength-fantasy-football
Sponsorship Recall Is Directly Proportionate To Engagement
The more fanatic/engaged are the sports fans, the better they can recall your brand
This means fantasy sport is an effective branding tool for fans to recall your brand
The more fanatic/engaged are the sports fans, the better they can recall your brand
This means fantasy sport is an effective branding tool for fans to recall your brand
High Engagement Offers High Intent To Purchase
• The more fanatic/engaged the sports fans, the higher chance they will purchase your product
• This shows fantasy sport is an effective sales tool for fans to purchase your product
• The more fanatic/engaged the sports fans, the higher chance they will purchase your product
• This shows fantasy sport is an effective sales tool for fans to purchase your product
Fantasy World Cup Features on Website, Facebook, iPhone & Android Platforms
• Platforms – website, Facebook, iPhone, Android
• Fantasy team management• Prediction game• Create/invite/join private leagues• Friends ranking• Friends invite• Players’ statistics – in table and graph• Live scores• Schedule & results• Virtual medals & trophies• Football’s manager experience level and
rank’s insignia• Social media integration• Newsletter engine• Most added/dropped players list• Dream team selection• Facebook login option• Multi language
• Platforms – website, Facebook, iPhone, Android
• Fantasy team management• Prediction game• Create/invite/join private leagues• Friends ranking• Friends invite• Players’ statistics – in table and graph• Live scores• Schedule & results• Virtual medals & trophies• Football’s manager experience level and
rank’s insignia• Social media integration• Newsletter engine• Most added/dropped players list• Dream team selection• Facebook login option• Multi language
Your sponsors’ banners
Prediction game sign-
up
Video player
Players graph
analysis
Fantasy FootballFor World Cup – Web Version
DEMOhttp://fantasywcdemo.fanxt.com Login: [email protected]: jmsb1210
Users photo and badges and
achievements
Sponsors’ logos on virtual
stadium
Your sponsors’ banners
Players list
Your sponsors’
virtual billboard
Fantasy FootballFor World Cup – Web Version
DEMOhttp://fantasywcdemo.fanxt.com Login: [email protected]: jmsb1210
Fantasy Football For World Cup – Animated Virtual Billboard NEW
See the animation in action: www.fanxt.com/fantasyeplstage/main_pub.php
Your sponsors’
logo & brand on the virtual
billboards
USER SPENDS THE MOST TIME VIEWING THE VIRTUAL STADIUM IN FANTASY FOOTBALLThe virtual billboards offer ultra-high visibility for your brand
Users photo and badges and
achievements
FB comments Video player
Fantasy FootballFor World Cup – Facebook Version
Your sponsors’ logos on virtual
stadium
Your sponsors’
virtual billboard
Fantasy FootballFor World Cup – Facebook Version
Latest news with large
photo
Your sponsors’ banners
Latest photos
Latest news
Video player
Upcomingand last matches
Your sponsors’
logo
World Cup Minisite
DEMOhttp://worldcup.fantasy4all.com/
Your sponsors’ banners
Your sponsors’ banners
Players photo
Team statistics
Team history
World Cup Minisite
DEMOhttp://worldcup.fantasy4all.com/
World Cup iPhone & Android Apps
DEMOhttp://bit.ly/1dkodpL
Title Sponsorship - Sample
BRAND VISIBILITY ON APPLE APP STORE AND GOOGLE PLAY With title sponsorship, you could get your brand on Apple App Store and Google Play store
Email Newsletter
• You can send email newsletters before, during, and after World Cup
• You may place your ads or sponsors’ ads in the newsletter
• You may also conduct market surveys
• You can send email newsletters before, during, and after World Cup
• You may place your ads or sponsors’ ads in the newsletter
• You may also conduct market surveys
Fantasy4All & FanXTTel: +603 9222 4989 Fax: +603 9222 4889 Email: [email protected] Web: www.FanXT.com / www.Fantasy4All.com
No Legal Issue In Using Players’ Names
Source:http://www.ccjer.org/fantasy-sports-providers-win-the-right-to-use-players-names-and-statistics.html
Fantasy4All & FanXTTel: +603 9222 4989 Fax: +603 9222 4889 Email: [email protected] Web: www.FanXT.com / www.Fantasy4All.com
No Legal Issue In Using Players’ Names
Source:http://www.winston.com/index.cfm?contentid=34&itemid=2540
FAQs
1. When can we launch these World Cup digital applications?You can launch as soon as possible, even now. Our team can setup the whole applications in 2 weeks time
2. Can we use our own URL?Yes of course. You should use your own URL like http://fantasy.mycompany.com and the users will only see your URL in the fantasy football game. Your IT department only need to point the URL to our server’s IP address that will be provided to you
3. Where do you get the match statistics to support the digital applications?We integrate the statistics from data providers such as GSM, OptaSports, PA Sport. The stats are updated live and automatically
4. How shall we put fantasy value to each of the players in the fantasy football?We obtain the value or virtual price for each players by referring to website like www.transfermarkt.com. For players that we couldn’t find in transfermarkt.com, we deduce a fair value for that player by referring to the highest and lowest price for all players
5. Can we use your Apple and Google Play app stores account to upload our World Cup apps?Yes, you can. We can provide this free of charge
6. Can you provide customer support?Yes, we can provide customer support service via email in English only. This is free of charge
1. When can we launch these World Cup digital applications?You can launch as soon as possible, even now. Our team can setup the whole applications in 2 weeks time
2. Can we use our own URL?Yes of course. You should use your own URL like http://fantasy.mycompany.com and the users will only see your URL in the fantasy football game. Your IT department only need to point the URL to our server’s IP address that will be provided to you
3. Where do you get the match statistics to support the digital applications?We integrate the statistics from data providers such as GSM, OptaSports, PA Sport. The stats are updated live and automatically
4. How shall we put fantasy value to each of the players in the fantasy football?We obtain the value or virtual price for each players by referring to website like www.transfermarkt.com. For players that we couldn’t find in transfermarkt.com, we deduce a fair value for that player by referring to the highest and lowest price for all players
5. Can we use your Apple and Google Play app stores account to upload our World Cup apps?Yes, you can. We can provide this free of charge
6. Can you provide customer support?Yes, we can provide customer support service via email in English only. This is free of charge
FAQs
1. Could we display banner advertisements on the digital media applications?Yes. We shall provide you access to our banner advertising server so that you can login and upload or change the online or mobile banners as soon as you want. Our ad server is running on OpenX, (www.openx.com), the most popular ad server in the world. You could also generate reports like,
• Number of impressions• Number of clicks• Click-thru rates• Start-end of each campaign
2. What banner formats and sizes are supported?Banner formats are JPG, PNG, Flash, HTML. The recommended banner sizes are,
• Leaderboard – 728x90 and 468x60• Rectangle – 300x250• Skyscraper - 120 x 600• Mobile ad (iPhone, Android) - 300 x 50
3. Can you provide customer support?Yes, we can provide customer support service via email in English only. This is free of charge
1. Could we display banner advertisements on the digital media applications?Yes. We shall provide you access to our banner advertising server so that you can login and upload or change the online or mobile banners as soon as you want. Our ad server is running on OpenX, (www.openx.com), the most popular ad server in the world. You could also generate reports like,
• Number of impressions• Number of clicks• Click-thru rates• Start-end of each campaign
2. What banner formats and sizes are supported?Banner formats are JPG, PNG, Flash, HTML. The recommended banner sizes are,
• Leaderboard – 728x90 and 468x60• Rectangle – 300x250• Skyscraper - 120 x 600• Mobile ad (iPhone, Android) - 300 x 50
3. Can you provide customer support?Yes, we can provide customer support service via email in English only. This is free of charge
LET US DO THE HARD WORKWe are known for our excellent service level to our clients. We strive so that you thrive
Our Deliverables
1. We shall graphically design all the digital applications to look and feel like your brand, colour, theme
2. We shall develop, design, setup, manage, host and translate all applications
3. We can are able to deliver all works in 2 weeks time. Language translation (other than English) will take additional 1 week
1. We shall graphically design all the digital applications to look and feel like your brand, colour, theme
2. We shall develop, design, setup, manage, host and translate all applications
3. We can are able to deliver all works in 2 weeks time. Language translation (other than English) will take additional 1 week
Who Is FanXT?
• FanXT is an international award-winning digital sports media company that develops the Internet and mobile rights of sport leagues around the world via the provisioning of official websites, official mobile apps, Facebook apps, fantasy sport games, smart TV apps and beyond
• Has a combination of 7 years experience in developing & managing digital media on web, Facebook, iPhone, Android & smart TV
• FanXT is an international award-winning digital sports media company that develops the Internet and mobile rights of sport leagues around the world via the provisioning of official websites, official mobile apps, Facebook apps, fantasy sport games, smart TV apps and beyond
• Has a combination of 7 years experience in developing & managing digital media on web, Facebook, iPhone, Android & smart TV
Corporate Advisor
• Jeff Hoffman, Co-Founder &Ex-CEO of Priceline.com, USD30 billion company (owner of Booking.com)
• Jeff Hoffman, Co-Founder &Ex-CEO of Priceline.com, USD30 billion company (owner of Booking.com)
Jeff HoffmanAdvisor of FanXT
We Are An Official Fantasy Sport & Digital Media Provider
• We are the Official Fantasy Football Provider for Veikkausliiga, Finland's Top Division Football League
• We are the Official Fantasy Football Provider for Hong Kong First Division Football League
• Official Fantasy Football Provider for India I-League, Top Division Football
• Official Digital Media Provider for Taiwan Intercity Football League
• Official Fantasy Football & Digital Media Provider for Philippines United Football League
• We are the Official Fantasy Football Provider for Veikkausliiga, Finland's Top Division Football League
• We are the Official Fantasy Football Provider for Hong Kong First Division Football League
• Official Fantasy Football Provider for India I-League, Top Division Football
• Official Digital Media Provider for Taiwan Intercity Football League
• Official Fantasy Football & Digital Media Provider for Philippines United Football League
Testimonials
• From preparation to launch, it has been a great experience working with the FanXT team. Hong Kong Football Association (HKFA) is delighted with the partnership - Pearl Renée Chow, Head of Marketing & Communications, Hong Kong Football Association
• The UFL is the first Philippine sporting event to have a fantasy application and we are thankful to FanXT for making this dream a reality. Working with them has been very smooth and efficient as we both share the same vision of deepening the sporting culture of the fans – Coco Torre, Marketing Manager, United Football League
• From preparation to launch, it has been a great experience working with the FanXT team. Hong Kong Football Association (HKFA) is delighted with the partnership - Pearl Renée Chow, Head of Marketing & Communications, Hong Kong Football Association
• The UFL is the first Philippine sporting event to have a fantasy application and we are thankful to FanXT for making this dream a reality. Working with them has been very smooth and efficient as we both share the same vision of deepening the sporting culture of the fans – Coco Torre, Marketing Manager, United Football League
Countries Clients & Partners
U.K
Australia
Finland
South Korea
Singapore
Malaysia
Vietnam
India
GLOBAL RECOGNITIONWe have worked with world-class partners and clients across the world
Clients We Worked With & Distribution Partners
WE’RE READY TO HELP YOU ACHIEVE YOUR GOALS THROUGH FANTASY SPORTSCall us now and let us show you how our sports solutions can achieve your marketing and business goals
Contact Us
FanXT Ltd (UK)Tel: +44 (20) 7692 8301Email: [email protected]
Just Mobile Sdn Bhd (Malaysia)Tel: +603 9222 4989Email: [email protected]
FanXT Ltd (UK)Tel: +44 (20) 7692 8301Email: [email protected]
Just Mobile Sdn Bhd (Malaysia)Tel: +603 9222 4989Email: [email protected]