Spectacular SEO Hacks

for

Pinterest Marketers

Pinterest Hacks

Pinterest has become the social media platform of choice for a variety of businesses, and

especially in the ecommerce industry. With over 100 million active users – over 90% of

whom use the site to plan out their purchases – Pinterest is an excellent channel through

which to funnel traffic directly to your online store.

Your success on Pinterest will be a result of your visibility on the site, meaning you’ll need to

put effort into optimizing your content for search. But, since Pinterest is a visual platform,

you won’t get away with keyword-stuffed titles and descriptions, and users will be turned

away by anything that seems spammy. Below, we share top SEO-related Pinterest marketing

tips that will help you boost your visibility, reach, and website traffic.

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Spectacular SEO Hacks for Pinterest Marketers

Craft a Great Profile Description

Your profile description is a great place to include targeted keywords. But an optimized

Pinterest profile requires that you get creative describing what your business sells, insert

relevant keywords, and capture your audience’s attention, all in a 200-character limit. We

recommend that you focus on keeping your profile description light-hearted, and remember

that humor is always an effective technique.

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…And Equally Great Product Descriptions

Your post descriptions are the ideal place to insert product and service-specific keywords,

and of course, will help potential customers understand more about what you have to offer.

Keep in mind that in Pinterest’s layout these descriptions show up as captions, so while they

should contain keywords, they should also be readable enough that users don’t delete them

when repinning content. Don’t sully an attractive product with a spammy description!

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Create Custom Board Names

Try and craft compelling names for your Pinterest boards to aid in search visibility. Again, get

creative with balancing keywords and grabbing attention by narrowing down your boards by

theme. For example, an online store selling fitness equipment should avoid a “Fitness” board

in favor of one more descriptive and specific, such as “Top Weight Lifting Workouts”.

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Link your Account and Website

Not all Pinterest SEO tips are about keyword usage. You’ll also want to make sure there are

plenty of links between your Pinterest account and your website so that customers can

quickly convert their interest into a purchase. Make sure you get your website verified by

Pinterest so readers know your account is official. At the same time, you’ll also want to

ensure your website (and marketing content) promotes your Pinterest account equally as

much; growing your follower count will help your profile and pins show up more often in

searches. Plus, you’ll encourage customers to share your products with others.

A word of advice for online retailers with a large selection of products: commit to

consistently assessing the status of your links. Dead links can work against you in search

rankings and won’t direct a click to a point of purchase, botching a potential sale.

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