HOW IS SPECTRE BEING MARKETED?

Haseeb Khan ⚫ Steven Hance ⚫ Thomas Moggridge ⚫ Rizwan Jaffri

-WHAT MARKETING CAMPAIGNS ARE THERE?THERE ARE A LOT OF DIFFERENT WAYS OF MARKETING SPECTRE. HOWEVER THEY USE MOSTLY SOCIAL MEDIA SUCH AS FACEBOOK, INSTAGRAM OR TWITTER TO GET THE NEWS OUT BECAUSE MOST PEOPLE HAVE A WAY TO ACCESS SOCIAL MEDIA WEB PAGES AND APPS. IN THE ADVERTISEMENT FOR OMEGA WATCHES, THEY USE THE CHARACTER JAMES BOND TO HELP BOOST POPULARITY FOR BOTH THE WATCH THAT IS BEING BANDED AND THE FILM BECAUSE THEY'RE USING THE MAIN CHARACTER AS THE MAIN FOCUS OF THE ADVERTISEMENT CAMPAIGN. THERE IS ALSO A GAME ABOUT THE FIL ON THE INTERNET WHICH CAN ALSO GAIN POPULARITY FOR THE FILM ALSO BY DOING THAT IT CAN ALSO BOOST THE AMMOUT OF BOX SALES ON THE OPENING NIGHT BECAUSE OF HOW MANY PEOPLE WANT TO SEE IT.

Stevenwho is responsible for the marketing of the film?Sony is responsible for the production and marketing of Spectre. During the making of the film they have also combined other Sony products and put them into the film. For example, the mobile phone for Bond in Spectre was put out as an advertisement to brand both Sony products and for people to know more knowledge about the film. Sony also use bill boards and Adverts to make the public know more bout the film which can increase the amount of box sales they get during the time Spetre is in cinemas. https://www.youtube.com/watch?v=5y_UqgxQv10

-ARE THEY SUCCESSFUL?

RizwanDo Spectre work with any other companies or people to promote the film? Who are they?Belvedere, the worlds original luxury vodka, collabarated with Albert R Broccoli's Eon productions, metro goldwyn yer studios and sony pictures entertainment to promote spectre.

Belvedere’s Spectre marketing program included a global advertising campaign and a wide range of promotion and activation rights around the film. The marketing campaign was launched on February 2015, with a strong focus of efforts in on premises establishment and retail stores across multiple countries.Belvedere vodka has world wide distribution and is marketed as the worlds first super premium vodka so they have already been well celebrated.

HOW DOES THE MARKETING COMPARE AGAINST SKYFALL? ARE THE CAMPAIGNS SIMILAR OR DIFFERENT? WHY?FOR THE SPECTER MARKETING, THEY ADVERTISED ON CLAPPERBOARDS AND VIDEO BLOGS ON EONS.COM. THIS IS EXACTLY WHAT SKYFALL DID TOO. THIS MAKES THE TWO MOVIES SIMILAR BECAUSE IT SHOWS THAT THEY BOTH USED THE SAME SOCIAL MEDIA SITE IN ORDER TO ADVERTISE

-HAVE THE FILM'S OWNERS SHARED PRODUCTION INFORMATION TO MARKET THE FILM? HOW? WHY? THE OWNERS SHARED INFORMATION OF PEOPLE WHO WERE GOING TO RETURN IN MAKING OR STARING IN THE MOVIE. THEY SAID WHERE THEY WILL BE FILMING SPECTER. THEY ALSO SAY THAT BOND IS STILL TRYING TO UNCOVER THE ORGANIZATION SPECTER. THEY HAVE DONE HIS FOR MORE PUBLICITY AND TO KEEP PEOPLE MORE ENTICED TO WHAT'S GOING ON

Thomas

WHO IS MARKETING AIMED AT?

HOW DO THEY TARGET SPECIFIC AUDIENCES?

HOW DOES THE MARKETING COMPARE TO OTHER FILMS?

WHAT 'EVENTS' EXIST TO PROMOTE THE FILM?

Marketing is, predominantly, aimed at people who live in luxury or with a decent lifestyle. This is conveyed by the use of marketing with the likes of companies such as, Aston Martin.

They target specific audiences by using their brands in the backgrounds of films and give suggestions/hints of their brands. This is done to convey their image.

This compares to marketing in other films in the way that the two companies collaborate, also known as co-branding. An example of this is the new Aston Martin DB10 being designed especially for Spectre.

On October 16th, the world premiere event for Spectre will be held in the Royal Albert Hall, where it will be held as a charity event as a part of the CTBF Royal Film Performance.

WILL SPECTRE BE AS SUCCESSFUL AS SKYFALL?

After Skyfall's immense gross of over $1.1 billion worldwide, Spectre now has a high standard to achieve and to try to become bigger and better. They aim to become as successful as Skyfall through their marketing and large, anticipated reputation, of which Skyfall has left behind after its mass success.

In conclusion, Spectre will be as successful as Skyfall. This is due to a number of reasons such as, the production/locations/marketing has grown to a standard in which they intend to be "Skyfall times two" as mentioned by one of the actors. This is because the narrative and all the action is being emphasized more on Spectre after Skyfall's record breaking numbers.