Wordpress HorsepowerWays to speed up Wordpress

I am Ross Johnson@3pointRoss

SPEED

Should We Care?

YES

moving on...

5% Still on Dial Up

Source: http://www.websiteoptimization.com/bw/1008/

Mobile Browsing is Gaining Popularity

We are less patient

“ ”53% of DVR subscribers use their DVR to skip commercials

Instant Media is Growing Rapidly...

There is no excuse!

“You could lose up to 33% of your visitors if your page took more than 4 seconds to load on a broadband connection.

- Akamai, 2006 ”

“For every 100ms increase in load time, sales would decrease 1%.

- Amazon, 2007 ”

Going from 10 to 30 results per page increased load time by a mere 0.5 seconds, but resulted in a 20% drop in traffic.

- Google 2006

“”

Google is incorporating site speed as one of the over 200 signals that we use in determining search rankings.

- Matt Cutts, Google 2010

“”

...tolerable wait times have decreased to just two seconds.

- Fui-Hoon, University of Nebraska“ ”

A 2-second delay resulted in a 3.8% decrease in user satisfaction and 4.3% decrease in revenue.

- Microsoft Study, 2010

“ ”

http://www.pearanalytics.com/blog/2009/how-webpage-load-time-related-to-visitor-loss/

Adding Horsepower

AREA 1YOUR THEME

Improve Theme Coding

ROSS’ CODING TIPS

no table based layout all semantic HTML

ROSS’ CODING TIPS

use CSS shorthand margin-top: 10px;margin-bottom: 20px;margin-left: 0;margin-right: 40px;

margin: 10px 40px 20px 0;

ROSS’ CODING TIPS

Javascript at the bottom</div> <!--/#pagewidth-->

<script type=”text/javascript”></script>

</body></html>

ROSS’ CODING TIPS

Compress Javascript

Javascript Compressor

Compress your Javascripthttp://javascriptcompressor.com

Clean up your HTMLhttp://tidy.sourceforge.net

Compress and Clean your CSShttp://www.cleancss.comhttp://www.csscompressor.com

Compress your imageshttp://toki-woki.net/p/Shrink-O-Matic/

Tools for Optimization

Reduce Server Requests

DNS Lookup

Hello Server!

Hello Computer!

Can I have this file?

Here you go!

Often takes longer than download the file!

Two at a time

LESS = MORE

Combine Files

CSS Files

Javascript Files

Image Files(use sprits)

Combine Your Fileshttp://wordpress.org/extend/plugins/scripts-gziphttp://halmatferello.com/lab/wp-css/http://halmatferello.com/lab/wp-js/http://code.google.com/p/minify/

Use Spriteshttp://www.csssprites.com

Share the Wealthhttp://code.google.com/apis/libraries

AREA 2YOUR WORDPRESS SETUP

Database & Scripting

in order to see this...

Template file(s) with code thatneeds to be processed

Page is renderedand displayed

This takes time...

Use Caching

Page is renderedand displayed

Creates astatic page

Top Caching Plugins•WP Super Cache•Hyper Cache•DB Cache•WP Widget Cache•W3 Total Cache

ContentDeliveryNetwork

Servers to send files to the user are selected by

ProximityLatencyNetwork

CDN PluginsMy CDNhttp://wordpress.org/extend/plugins/my-cdn

W3 Total Cachehttp://wordpress.org/extend/plugins/w3-total-cache

CDN Toolshttp://wordpress.org/extend/plugins/cdn-tools

Free CDNhttp://wordpress.org/extend/plugins/free-cdn

CDN NetworksAmazon CloudFront

• Akamai • CacheFly • EdgeCast Networks • Internap • Level 3 Communications • Limelight Networks

PreventSpam

TacticsCaptchaRecaptcha - http://wordpress.org/extend/plugins/wp-optimize

PluginsAkismat - http://wordpress.org/extend/plugins/wp-optimizeWP-Spam Free - http://wordpress.org/extend/plugins/wp-optimize

OtherBad Behavior - http://wordpress.org/extend/plugins/bad-behavior

AREA 3YOUR HOSTING

Three Common Options

Shared

One server hosts many websites

Virtual Private

You get dedicated memory other sitescan’t use...

Dedicated

Server is all yours!

Server Tweaks

Compress all files with GZIP

GZIP Enablehttp://wordpress.org/extend/plugins/gzip-enable/

GZIP Outputhttp://wordpress.org/extend/plugins/gzip-pages/

Gzippyhttp://wordpress.org/extend/plugins/gzippy/

GZIP TOOLS

Virtual Domains

css.domain.com

images.domain.com

videos.domain.com

Thank ya!http://www.37designs.comhttp://3.7crea.tvhttp://stylizedweb.comhttp://workshop.37designs.com@3PointRoss