speedcat deluxe

Welcome toWelcome to

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DELUXE 1.0

Data Management:Data Management: SPEEDcat™SPEEDcat™ SPEEDcat™ cataloging software enables SPEEDcat™ cataloging software enables

you to input, maintain and export ACES you to input, maintain and export ACES and PIES product data to all sales and and PIES product data to all sales and support channels.support channels.

About SPEEDcat™ Deluxe 1.0About SPEEDcat™ Deluxe 1.0

DELUXE 1.0

Application Search:Application Search: SPEEDgate™SPEEDgate™ SPEEDgate™SPEEDgate™ is the premier year-make-is the premier year-make-

model parts search function for your model parts search function for your website. Connected with SPEEDcat™, your website. Connected with SPEEDcat™, your website will always be up-to-date.website will always be up-to-date.


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Online Marketing:Online Marketing: Comparison Shopping Comparison Shopping Guide™Guide™ Digital Performance’s Comparison Shopping Digital Performance’s Comparison Shopping

Guide™, syndicated to 70+ enthusiast Guide™, syndicated to 70+ enthusiast websites, and available to over 4 million websites, and available to over 4 million visitors each month to search for parts for visitors each month to search for parts for their vehicles from over 250 resellers in our their vehicles from over 250 resellers in our network.network.


What are the Data What are the Data Standards?Standards?

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ACES ACES (AAIA Catalog Enhanced Standard): current (AAIA Catalog Enhanced Standard): current electronic cataloging standard comprised of vehicle electronic cataloging standard comprised of vehicle year, make, model, engine and vehicle attributes in a year, make, model, engine and vehicle attributes in a relational database. Files are in an relational database. Files are in an XMLXML..

PIES PIES (Product Information Exchange Standards): (Product Information Exchange Standards): standardized fields of product information, like part standardized fields of product information, like part number, descriptions, price, dimensions, etc. Files are in number, descriptions, price, dimensions, etc. Files are in an an XMLXML..

AAIA LegacyAAIA Legacy: original AAIA electronic catalog standard : original AAIA electronic catalog standard for vehicle year, make, model, and engine in a for vehicle year, make, model, and engine in a flat file flat file formatformat..

Delimited Text FileDelimited Text File: an array of data separated by any : an array of data separated by any character; most common delimiters are tabs, commas, character; most common delimiters are tabs, commas, and vertical bars (aka, “pipe”). This is a and vertical bars (aka, “pipe”). This is a flat file formatflat file format..

XMLXML (Extensible Mark-up Language): tags that define (Extensible Mark-up Language): tags that define and validate data and facilitate transmission and and validate data and facilitate transmission and interpretation of data between organizations.interpretation of data between organizations.

Some Terms You’ll Hear A LotSome Terms You’ll Hear A Lot

Product data standard is used Product data standard is used for trading between you and for trading between you and your business partners.your business partners.

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Brand IdentificationBrand Identification Part NumberPart Number Part TypePart Type Part DescriptionPart Description PricingPricing Universal Product Code (UPC)Universal Product Code (UPC) Dimensions and WeightDimensions and Weight ImagesImages

Sample product fieldsSample product fields

PIES Data Standards - Product Load Sheet Template (Rev 3 | 11-2008) Before using Template, be sure to choose "FILE" and "SAVE-AS" to rename the spreadsheet!

Yellow Fields - Required by Distributors Blue Fields - Highly Requested by Distributors

IMPORTANT! Fields with "Pull-Down!" above and below the field title indicate that you MUST make a choice from the Pull-Down Menu. All other entries are invalid!

Pull Down

AAIA Brand ID Part Number Product Description Application Flag Part Type ID Retail Price Retail MAP

Price

Retail Unilateral

PriceJobber Price WD Price

B20 B15 C05 (DES) BNN B64 D35 (RET) D35 (RMP) D35 (UNI) D35 (JBR) D35 (WD1)

BGRM 1261162 Brake Caliper Set Y 12543 1325.99 1179.99 1799.99 1000.00 800.00 Pull Down

Click any Template Field below. An Instruction Box

will then appear on the spreadsheet next to field

selected.

SEMA BTC PIES TemplateSEMA BTC PIES Template

SEMA BTC PIES template contains 54 fields, 12 are SEMA BTC PIES template contains 54 fields, 12 are required.required.

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Part NumbersPart Numbers No special characters (*, /, $, ”, etc.)No special characters (*, /, $, ”, etc.)

DescriptionsDescriptions Should describe the part and not just what Should describe the part and not just what

vehicle it fits.vehicle it fits. UPC/GTINUPC/GTIN

Without this, your products can sit up to 72 Without this, your products can sit up to 72 hours before going to the shelveshours before going to the shelves

ImagesImages Minimum 1500x1500 pixels (5”x5” at 300dpi)Minimum 1500x1500 pixels (5”x5” at 300dpi) White backgroundWhite background Leave between 5-15 pixels around borderLeave between 5-15 pixels around border Keep shadows to a minimumKeep shadows to a minimum

PricingPricing Make sure your pricing is currentMake sure your pricing is current

Key product fieldsKey product fields

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BAD BAD descriptions from manufacturersdescriptions from manufacturers 00-02 Mustang V6 polished00-02 Mustang V6 polished rtr drld sltd zp frnt 1988-96 Corvette 13in. rtr drld sltd zp frnt 1988-96 Corvette 13in.

LhLh GOOD GOOD descriptions from manufacturersdescriptions from manufacturers

[Mfr Brand] Polo shirt – XL – Navy[Mfr Brand] Polo shirt – XL – Navy May be silly – but you know what the part is, don’t May be silly – but you know what the part is, don’t

you?!you?! Universal Air Filter-Dual Flange-Oval-Universal Air Filter-Dual Flange-Oval-

Rubber-OffsetRubber-Offset This description is only 59 characters. You have up to This description is only 59 characters. You have up to

80!80!

Examples of Good & Bad Examples of Good & Bad DescriptionsDescriptions

Application (aka, vehicle fitment) Application (aka, vehicle fitment) data is used to determine what data is used to determine what your part is and which vehicle or your part is and which vehicle or vehicles your parts fit.vehicles your parts fit.

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Brand IdentificationBrand Identification Part NumberPart Number Part TypePart Type Year or Year RangeYear or Year Range MakeMake ModelModel Sub-model (if needed)Sub-model (if needed) Engine (if needed)Engine (if needed) Vehicle attributes/qualifiers (if needed)Vehicle attributes/qualifiers (if needed)

Application/Vehicle Fitment Application/Vehicle Fitment FieldsFields

How can SPEEDcat™ How can SPEEDcat™ Deluxe help me with my Deluxe help me with my business?business?

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Distribute consistent data to all Distribute consistent data to all your sales channelsyour sales channels

retail

distribution

online

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Reduce costly data errors.Reduce costly data errors. Remain compliant to industry data standards Remain compliant to industry data standards

as they continue to evolve.as they continue to evolve. Access parts information and pricing for quick Access parts information and pricing for quick

updates.updates. Distribute and help sales channels sell your Distribute and help sales channels sell your

parts through accurate parts data any time parts through accurate parts data any time from any where.from any where.

Print partial or full application guide sheets to Print partial or full application guide sheets to send as needed.send as needed.

SPEEDcat™ can help you to…SPEEDcat™ can help you to…

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Streamline your process of keeping parts data Streamline your process of keeping parts data up-to-date on your website.up-to-date on your website.

Be customized to blend effortlessly with your Be customized to blend effortlessly with your website’s color scheme.website’s color scheme.

Be connected to third-party shopping cart Be connected to third-party shopping cart systems to enable either B2B or B2C sales.systems to enable either B2B or B2C sales.

Be connected to your web analytics so you Be connected to your web analytics so you can track search activity and refine your parts can track search activity and refine your parts data.data.

SPEEDgate™ can…SPEEDgate™ can…

You will receive one-on-one training, but You will receive one-on-one training, but here are some of the more important here are some of the more important functions in SPEEDcat™.functions in SPEEDcat™.

SPEEDcat™ Quick TourSPEEDcat™ Quick Tour

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Load PIES Data via CSV Load PIES Data via CSV TemplateTemplate

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Find and Assign Vehicle DataFind and Assign Vehicle Data

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Copy Data from One Part to Copy Data from One Part to AnotherAnother

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Check Your Data with Built-In Check Your Data with Built-In Application GuideApplication Guide

Following are a few of our customers Following are a few of our customers running SPEEDcat™ on their websites.running SPEEDcat™ on their websites.

SPEEDgate™ In ActionSPEEDgate™ In Action

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Baer Holdings Inc.Baer Holdings Inc.

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Borgeson Universal Inc.Borgeson Universal Inc.

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Red Line Synthetic OilRed Line Synthetic Oil

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Brand and product recognition Brand and product recognition on DPI’s Comparison Shopping on DPI’s Comparison Shopping Guide™Guide™

Syndicated to over Syndicated to over 70 enthusiast and 70 enthusiast and forum websitesforum websites

Available to over 4 Available to over 4 million visitors million visitors monthlymonthly

Over 250 resellers Over 250 resellers participatingparticipating

Contains products Contains products from over 3 million from over 3 million parts and parts and accessoriesaccessories

Digital Performance Inc.Digital Performance Inc.4701 Von Karman Ave, Ste 1004701 Von Karman Ave, Ste 100Newport Beach CA 92660Newport Beach CA 92660949.379.6300 main949.379.6300 [email protected]@digitalperformance.com

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speedcat deluxe

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