A Data-driven, Systematic Solution for Recruiting Millennials

SpendologyDigital Soapbox

Outline Executive Summary

Spendology

Spendology Team

Digital Soapbox

Q&A

Executive Summary

Spendology delivers apps, software and consulting service that activate intelligence in organizations.

Spendology is founded and run by Millennials.

Spendology’s Digital Dashboard is a data-driven, systematic methodology for acquiring, retaining, and delighting Millennials customers.

Spendology Spendology develops apps, software, and services that activate financial intelligence in people and organizations.

Consumer:– Social Content– Mobile Apps– Web Apps

Business:– Resources– Training– Consulting– Custom Software Development

FounderK. Alexander Ashe

K. Alexander Ashe has 7+ years experience at the National Institutes of Health improving the performance and safety of processes, systems, and biocontainment facilities.

He previously worked as a management consultant at Booz Allen Hamilton and the Corporate Executive Board. He is a member of Kappa Alpha Psi Fraternity, Inc.

Mr. Ashe is a graduate of Florida A&M University and Columbia University. He belongs to the inaugural class of Bill & Melinda Gates Millennium Scholars.

SpendologyValues

Service Value: Improve Decision Outcomes– Psychology/Behavioral Economics– Advanced Analytics– Data Visualizations– Data-driven decision-making– Make it (Super) Easy

Core Values:– Diversity– Respect– Innovation– Creativity

TheSpendology

Team

We Are Millennials.

Accomplishments Ariba Discovery:14 projects, 41 invites from Bank of America, 21% project win rate.

CEO invited to speak at Ariba Live Conference.

Selected for Google Developers Startup Launch.

1400+ consumer customers, 1000+ social media followers.

Digital SoapboxDigital Soapbox is Spendology’s data-driven, systematic, and

integrated framework for recruiting Millennials.

Digital Strategy

Spendology’s Digital Soapbox provides a simple, step-by-step process for developing a digital strategy to recruit millennials.

Digital Strategy

Source: The Consumer Decision Journey, McKinsey & Co.

Program Development

The Customer Decision Journey

Source: Price Waterhouse Cooper (PwC)

Consumer Financial Planning LifecycleProgram Development

ProjectManagement

Company Website

DigitalDashboard

ServiceExcellence

References The Future of Loyalty: “By 2017, millennials will have more spending power than any other generation”http://independentbanker.org/2014/08/the-future-of-loyalty/

FICO: Millennials Love Mobile Appshttp://thefinancialbrand.com/41538/millennial-gen-y-banking-research/

Millennials are High Tech and High Touchhttp://thefinancialbrand.com/43186/millennials-banking-research-facts/

Making Millennials “Sticky” The changing role of the CMO in the financial services industryhttp://www.sas.com/resources/whitepaper/wp_65234.pdf

PWChttp://www.pwc.com/us/en/financial-services/publications/viewpoints/assets/viewpoint-retail-bank-customer-centric-business-model.pdf

Scratch by Viacom Mediahttp://www.millennialdisruptionindex.com/http://www.millennialdisruptionindex.com/wp-content/uploads/2014/02/MDI_Final.pdf

How Community Banks Can Win the War for Millennialshttp://www.americanbanker.com/issues/179_143/how-community-banks-can-win-the-war-for-millennials-1069009-1.html?zkPrintable=1&nopagination=1

References Millennials on the Move to Washington, DChttp://blogs.wsj.com/economics/2013/11/14/millennials-flock-to-washington-after-abandoning-city-in-recession/

The Customer Decision Journey http://www.mckinsey.com/insights/marketing_sales/the_consumer_decision_journey#

US Census Datahttp://www.censusscope.org/us/m8840/chart_age.html

US Census Data,2http://www.census.gov/prod/2010pubs/10smadb/2010smadb.pdf

US Average Checking Account Balance -$4,436 vs. $2100 25 year averagehttp://www.latimes.com/business/la-fi-consumer-checking-accounts-20140718-story.html

Maturing with the Millennialshttp://graphics.eiu.com/upload/Genesys_Millenials.pdf

Millennials and Loyaltyhttp://blog.accessdevelopment.com/index.php/2014/06/millennials-and-loyalty-all-the-stats-you-need-to-know/

Edelman 8095 Exchangehttp://www.edelman.com/insights/intellectual-property/8095-exchange/

References Oracle: Gen Y Survey Reporthttp://www.oracle.com/us/industries/financial-services/gen-y-survey-report-165297.pdf

Ernst & Young: Understanding Customer Behavior in Retail Bankinghttp://www.ey.com/Publication/vwLUAssets/Understanding_customer_behavior_in_retail_banking_-_February_2010/$FILE/EY_Understanding_customer_behavior_in_retail_banking_-_February_2010.pdf

Accenture: Digital Banking Survey 2014http://www.accenture.com/microsites/everydaybank/Pages/digital-banking-survey-2014.aspx?c=fs_dgbankcons_10000001&n=otc_0514

FINRA: The Financial Capability of Young Adults—A Generational Viewhttp://www.finra.org/web/groups/sai/@sai/documents/sai_original_content/p457507.pdf?utm_source=MM&utm_medium=email&utm_campaign=FoundationNewsRelease_031014_FINAL

The 2014 ICBA American Millennials and Community Banking Studyhttp://www.icba.org/files/ICBASites/PDFs/ICBAMillennialsandCommunityBankingStudyWhitePaper.pdf

Who are the Millennials Shoppers? And what do they really want?http://www.accenture.com/us-en/outlook/Pages/outlook-journal-2013-who-are-millennial-shoppers-what-do-they-really-want-retail.aspx