spiders and bots and crawlers oh my!
DESCRIPTION
Google has made its most significant algorithm change since 2006. Make sure you know what\'s truly necessary.TRANSCRIPT
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Success Trafficker 2009
Spiders and Bots and Crawlers Oh My!
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Success Trafficker 2009
The Searcher Is Always Right
Thinking Searching Finding
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Success Trafficker 2009
Search Seeks Relevance
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Success Trafficker 2009
Step Outside Yourself
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Success Trafficker 2009
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Success Trafficker 2009
Keyword Check
Describes You
• Nursing• Toledo• In-home• 24/7• Hospice
Describes Everyone
• Caring• Professional• Quality• Dedicated• Punctual
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Success Trafficker 2009
Domain Names
• In B.S. (before search) times domain names had to be short.
• Now they have to be relevant.
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Success Trafficker 2009
Own Your Name
• www.whois.org
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Success Trafficker 2009
www.il2bc.com
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Success Trafficker 2009
Subdomains
• www is a subdomain• You can choose something else to make a
current domain name more relevant
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Success Trafficker 2009
• http://birthdaycakes.il2bc.com
• http://catstories.il2bc.com
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Success Trafficker 2009
Give Yourself A Title
• Birthday Cakes Toledo |Toledo Birthday Cakes
• Cat Stories Portland | Medford Needlework
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Success Trafficker 2009
If You Had To Describe Yourself…
• Award winning residential real estate agent for Toledo and Northwest Ohio
• The best realtor working for an awesome company that wants your business
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Success Trafficker 2009
Content Is King!
• No. It’s closer to being the only thing!
• Google will “look” at the first 450 characters to determine what the site is about and not depend on the tags.
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Success Trafficker 2009
Common Things Are Common
• This kind of preparation has been done by businesses for years.
• The focus has changed from traditional media to online media.
• It’s the key to website success!
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Spiders and Bots and Crawlers Oh My!
3450 W. Central Avenue #366Toledo, OH 43606
Voice 419.262.9504Email [email protected]