spinuzzi ia2009 - two cases

15
Emergent Leadersh ip: Two Cases Clay Spinuzzi, University of Texas at Austin [email protected] :: @spinuzzi

Post on 19-Oct-2014

336 views

Category:

Business


0 download

DESCRIPTION

Presented at Interactive Austin 2009

TRANSCRIPT

Page 1: Spinuzzi   ia2009 - two cases

Emergent Leadershi

p:Two

Cases

Clay Spinuzzi, University of Texas at [email protected] :: @spinuzzi

Page 2: Spinuzzi   ia2009 - two cases

Case 1: Telecorp

> 300 workers20 functional

groupshigh turnover

rapid expansionmultiple fields,

trades

Page 3: Spinuzzi   ia2009 - two cases

Long-term or lifelong jobs

Steady contacts with other organizations and public

Linear development of expertise

Clearly defined roles

Vertical expertise

Organizational, disciplinary, trade boundaries

Interior vs. exterior

Traditional work

Page 4: Spinuzzi   ia2009 - two cases
Page 5: Spinuzzi   ia2009 - two cases

But ...Downsizing

Automation

Flattening of work hierarchies

Proliferating intercompany relationships

Continual reorganization

Breaking down of “silos”/ “stovepipes”

Increase in telecommunications, making it possible to connect any two points in the organization

Page 6: Spinuzzi   ia2009 - two cases
Page 7: Spinuzzi   ia2009 - two cases
Page 8: Spinuzzi   ia2009 - two cases
Page 9: Spinuzzi   ia2009 - two cases

“Interpenetrated”Anyone can link up with anyone else inside or outside the organization, so any work activities can be intersected.

*

Page 10: Spinuzzi   ia2009 - two cases

Case 2: FreelancersGD1: Sophie, mid

30s, working from home office.

GD2: Bob and Tom, early 30s,

working from Bob’s condo.Both must

assemble federations for every project.

Page 11: Spinuzzi   ia2009 - two cases
Page 12: Spinuzzi   ia2009 - two cases

Freedom: How and with Whom

Flexibility: When and Where

Creativity: What to produce

GD1 and GD2 did not mention greater earnings potential as a motivator.

Autonomy in federations

Page 13: Spinuzzi   ia2009 - two cases

Organizations and leadership change for each project.

Federations are built on social links, but enabled by information technologies.

Trust is an ongoing achievement, constantly evaluated, constantly localized.

Federations are temporary, but networks of contacts had to be more durable and broader.

Leadership in federations

Page 14: Spinuzzi   ia2009 - two cases

persuasion, collaboration

time and project managementadaptability

strategic thinkinglifelong learning

Implications

Page 15: Spinuzzi   ia2009 - two cases

Spinuzzi, Clay. (2008.) Network: Theorizing knowledge work in telecommunications. New York: Cambridge University Press.