Media Pack

For Irish immigrants in the 1800’s America was the land of dreams. Early immigrant letters described America as a land of abundance and urged others to follow them through the “Golden Door.” From 1830 to 1914 almost five million Irish headed for the land of opportunity. Many others made the same journey however the Irish were unique among immigrants. They fiercely loved America but never gave up their allegiance to Ireland. They loved America and gladly fought in her wars forming among other groups, the famous Irish Bri-gade. This unique experience formed an inextricable link between Ireland and America and today according to CNN a staggering 40 million Americans claim Irish Heritage.

Our two nations benefit greatly from a shared heritage and a strong sense of culture. There have been Irish American presidents and strong support for Ireland from the Whitehouse, reinforced by Bill Clinton’s visit to Ireland fifteen years ago and in 2011 the hugely successful visit of President Obama who sums up the special relationship perfectly “an American doesn’t really require Irish blood to understand that ours is a proud, enduring, centuries-old relationship; that we are bound by history and friendship and shared values. “

The Spirit of Ireland magazine is a celebration of Irish American success, craft and culture. No matter what side of the Atlantic we reside in, for the many millions of Irish living away from Irish soil, there’s no place like home.

Vol 1, Issue 1 • Spring 2012 • $0.00

1649895029-01.eps NBW=80 B=20

Top Tourist Attractions

Destination Dublin

Artisan Foodsquintessential irish nibbles

Celtic Charm

May the road rise with you and the wind always be in your back and may the Lord hold you in the hollow of his hand

The Mouse on the Bar Room FloorSome Guinness was spilled on the bar room floor when the pub was shut for the nightOut of his hole crept a wee brown mouse and he stood in the pale moonlightHe lapped up the frothy brew from the floor, then back on his haunches he satAnd all night long you could hear him roar, bring on the goddam cat!

The latest Lonely Planet Guide to Ireland reports that a

huge favourite for visitors is our thriving pub culture. The

guide reports that this vibrant community gem “remains the

country’s most popular social pastime, with no sign of letting

up.” Summing up how visitors feel about Ireland co-ordinating

author Fionn Davenport said: “The new guide shows just how

much the nation has going for it. The reputation of the warm

and friendly people draws in visitors from across the world.”

Added value of magazine advertising• Magazinesareanactivelypurchasedandconsumedmedium

• Environmentofmagazinesdeliverthereaderintherightframeofmind,ensuring

a strong connection between reader and brand

• Adsareconsideredasanintegralpartofmagazinesandconsumedwithinterest

• Adsareoftenusedasreference

• Magazineshaveamorepersonalrelationshipwithreaders

• Littleadvertisingwastage

• Comparedtoothermedia,magazineshaveacloser,morepersonal,more

individual relationship with their readers

• Almost70%ofreadersreadmorethan70%ofamagazinesource-PPAIreland

Dylan Hotel, Dublin Agadoe Heights Hotel, Kerry

Bellinter House, Dublin

The power of magazine advertising

Research conducted by the PPA illustrates that

magazines are regarded as the medium most tailored

to meet the individual needs of the consumer

0

5

10

15

20

25

30

3535%

19%

14%12%

8%

3%1%

source - PPA Ireland

0

5

10

15

20

25

30

3535%

19%

14%12%

8%

3%1%

source - PPA Ireland

Frequency: Bi-annual2012 Issues: Issue Date:Summer: April For The Ireland Show, New JerseyWinter: September for Celtic Marketplace, Illinois

Circulation:Through network of over 400 NACTA stores in North America and Canada

Additional mailed circulation to architects, interior designers, spas/hotels and additional print run for distribution at major interiors exhibitions such as Ideal Homes, Irish Furniture Fair.

Devlin Media, Tel: +3531 8053944Editor: Trish Phelantrish@inspireinteriors.ieD: +3531 6857396M: +35386 8520210

www.thespiritofireland.org