splenda skinny but sweet
DESCRIPTION
TRANSCRIPT
SPLENDASPLENDA Skinny and Sweet No Calorie! Skinny and Sweet No Calorie!
By Emily MichaelsBy Emily Michaels
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Splenda
Splenda
- The no calories sweetener
- Made to allow people to taste the sweetness, without the calories
- Goal: To allow individuals the opportunity to still make the cookies, brownies, sweets, etc. that they want to without feeling guilty.
- The no calories sweetener
- Made to allow people to taste the sweetness, without the calories
- Goal: To allow individuals the opportunity to still make the cookies, brownies, sweets, etc. that they want to without feeling guilty.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
“Made from sugar, so it tastes like sugar”-Splenda
Motto
“Made from sugar, so it tastes like sugar”-Splenda
Motto
History: Introduced in 1999 to the U.S. Owned by British company, Tate and Lyle Has taken over Equal in the $1.5 billion artificial
sweetener market Challenges:
Show customers that Splenda is truly a no calories sweetener and it does not harm your health.
Make the product just as affordable as the average sweetener with calories
History: Introduced in 1999 to the U.S. Owned by British company, Tate and Lyle Has taken over Equal in the $1.5 billion artificial
sweetener market Challenges:
Show customers that Splenda is truly a no calories sweetener and it does not harm your health.
Make the product just as affordable as the average sweetener with calories
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
SplendaSplenda
Strengths No calories Multiple forms of
product May be added into a
variety of products and foods
May be used by anyone including whole families, pregnant women
Strengths No calories Multiple forms of
product May be added into a
variety of products and foods
May be used by anyone including whole families, pregnant women
Weaknesses Not a natural product More expensive than
the average sugar Has multiple side
effects Has the rumor of being
a non-healthy product
Weaknesses Not a natural product More expensive than
the average sugar Has multiple side
effects Has the rumor of being
a non-healthy product
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Splenda: Skinny But Sweet
Splenda: Skinny But Sweet
Opportunities To not gain weight To give individuals the
opportunity to make the sweets they want without the guilt
Allows everyone to feel better about themselves
Opportunities To not gain weight To give individuals the
opportunity to make the sweets they want without the guilt
Allows everyone to feel better about themselves
Threats Not natural May cause headaches,
dizziness, diabetes, enlarged livers and kidneys, and more
Chlorine is added to the product causing danger
Threats Not natural May cause headaches,
dizziness, diabetes, enlarged livers and kidneys, and more
Chlorine is added to the product causing danger
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Buyers/Target MarketBuyers/Target Market
Mainly women Obese individuals Individuals on diets Age range of 20-55 years of age Coffee and tea drinkers
Mainly women Obese individuals Individuals on diets Age range of 20-55 years of age Coffee and tea drinkers
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Social MediaSocial Media
Twitter: Currently no Twitter. Can give people recipes to add Splenda to, give Splenda tips, health facts and more
Facebook: Allow people to “like” Splenda, give daily tips, recipes, information on the product, contests and more.
Twitter: Currently no Twitter. Can give people recipes to add Splenda to, give Splenda tips, health facts and more
Facebook: Allow people to “like” Splenda, give daily tips, recipes, information on the product, contests and more.
Blogs: Currently no Splenda Blog. By blogging Splenda is showing customers they care about their wants and needs. Blog about concerns customers may have, give helpful tips and recipes for Splenda and more.
Blogs: Currently no Splenda Blog. By blogging Splenda is showing customers they care about their wants and needs. Blog about concerns customers may have, give helpful tips and recipes for Splenda and more.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
AdvertisingAdvertising
Selling of product: Splenda should be sold in a variety of ways, by box, by package, by individual sized packages for drinks. Making it easier on the customer.
YouTube: Show advertisements for Splenda, how to add product to other foods and drinks. Be creative to healthy foods.
Selling of product: Splenda should be sold in a variety of ways, by box, by package, by individual sized packages for drinks. Making it easier on the customer.
YouTube: Show advertisements for Splenda, how to add product to other foods and drinks. Be creative to healthy foods.
All of these play off of each other tremendously. When people “Like” Splenda
on Facebook, their friends see it and “like” it also, reminding them of the product.
“Follow” Splenda on Twitter, which just like Facebook will want others to follow. Always seeing Splenda pop up with new ideas and promotions.
All of these play off of each other tremendously. When people “Like” Splenda
on Facebook, their friends see it and “like” it also, reminding them of the product.
“Follow” Splenda on Twitter, which just like Facebook will want others to follow. Always seeing Splenda pop up with new ideas and promotions.
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Metrics of SuccessMetrics of Success
Online Twitter search Amount of people
“liking” Facebook Splenda
Google Alert YouTube insight
Traffic rate
Online Twitter search Amount of people
“liking” Facebook Splenda
Google Alert YouTube insight
Traffic rate
Offline Questionnaires Surveys Yearly or even monthly
profit increase/decrease Customer feedback How many products are
now made with Splenda
Offline Questionnaires Surveys Yearly or even monthly
profit increase/decrease Customer feedback How many products are
now made with Splenda
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Budget and TimelineBudget and Timeline
Seasonal Peak: Beginning of March, when diets begin to start for majority.
Promotions and deals should be kept on a daily basis.
Seasonal Peak: Beginning of March, when diets begin to start for majority.
Promotions and deals should be kept on a daily basis.
Timeline
FacebookTwitterYouTubeBlogAdwords