Introducing the New Spoke, June 2012

Introducing the New Spoke: Business Information network

Structured collections of information on: •Business People•Companies•Business Topics

Open Business Information:•Receive targeted content feeds through APIs•Let people add and edit content•Organize content with templates•Broadcast through templates•Place in other applications through APIs

Business Information is the Last Data Holdout

Spoke structures and brokers information

Page Rank of 6!Page Rank of 6!

Spoke leverages early traffic and a deep database

3M Unique visitors per month3M Unique visitors per month

2,500 Active Curators in April2,500 Active Curators in April

1st In thousands of Organic Searches1st In thousands of Organic Searches

Unique database:Breadth: 4 million business people and 1.2 million companies

Depth: Sub trends, subdivisions of companies & more

Context: Relationships between companies & people & topics

Already, Quality Business Traffic

Spoke works for content providers

• Drives traffic back to content providers

• Extends content shelf-life• Can extend brand

awareness

NEWS: Meet information.

Already partnered with excellent focused content providers

Excellent value to content providers- low CPC, broad reach

News Becomes Reference Information.

Spoke works for Curators

• Attribution: • When you get quoted, ALWAYS

with attribution• Traffic & awareness for you

• Promotion: • Hooked into G+• Authors are promoted in Search

• Findability: • Shared Service on data structure,

maintenance, SEO• Your content gets benefit of

Spoke page rank

Current curators say:

"Spoke helps people interested in my topic find me. Spoke helps me build my audience, by bringing me an additional source of traffic.”

"Spoke is a fun way to curate and share information, and it doesn't require any special skills. It's kind of addicting. Of course, it's also a great source of data, and I love the idea that we can all help make it even better.”

Current curators say:

"Spoke helps people interested in my topic find me. Spoke helps me build my audience, by bringing me an additional source of traffic.”

"Spoke is a fun way to curate and share information, and it doesn't require any special skills. It's kind of addicting. Of course, it's also a great source of data, and I love the idea that we can all help make it even better.”

Every Company, Executive & Sector Will be Discoverable on Spoke

• Reference and vet the right business information about you

• Feed conversations and fuel dialogue

For consumer conversation

For lead generation and recruiting

For stream participation

Spoke presence will be a critical element in a company’s social media strategy.

A Platform for Open Business Information

That works for everyone

• Easy for visitors to get the understanding they need• Easy for publishers to contribute content

• Easy for curators to vet and structure content

START with

Business Information Curated by the World