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TRANSCRIPT
proudly presents
Mobile marketing Dan Parker, [email protected]
(+44) 20 7612 1910Twitter: @spongemobile
INTERNATIONAL DIGITAL FORUM
Founded in 2002Mobile agencyLed by insight & creativity and powered by full in‐house technologyCampaigns delivered in 30 countriesOffices in West Africa (Lagos) and East Africa (Nairobi) Affiliates in Germany & SpainChairman of the Mobile Marketing AssociationMulti‐award winning
Helping brands connect with their customers through their mobile
To link emerging mobile behaviours
With mobile technologies
To help brands connect with their
customer
"We just made history. All of this happened because you gave your time, talent and passion to this campaign. All of this happened because of you. Barack.“
FREQ
UEN
CY
LIFETIME
TOYS & GAMES MEDIA & SOCIAL
UTILITIES
350m individuals now access Facebook via their mobile device
Over 40% of all Twitter posts are made via a mobile phone
You Tube recently announced that mobile viewing of its videos is now up to 200 million views a day
48%
37%
50%
52%
51%
13%
21%
42%
62%
72%
72%
42%
54%
0% 20% 40% 60% 80% 100%
TotalDEC2C1AB65+
55‐6445‐5435‐4425‐3416‐24
FemaleMale
Mobile internet usage
Source: Ender Analysis Mobile User Survey June 2011
Its not.. “just the web, but smaller”
$1bn in mobile sales over the past twelve
months
Mobile sales of over $2bn in 2010 $5bn in 2011
Over 1m UK consumers purchased items via their mobile phone
12% of their revenue is through mobile
over 10% of online Christmas shopping via a mobile device
1m unique visit per day in December
95%search forlocal info
15%Accessed another
retailers site when in store
6%Purchased
from another retailer when
in store
25%Access the mobile web
while shopping
IMRG 2011
“Some brands will win big with mobile. Others will wonder…what just
happened ?”
Mary Meeker, Partner, Kleiner Perkins