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Each time you enter the box canyon the

natural beauty captivates you. One glimpse

of the San Juan Mountains and you realize

why Telluride is so extraordinary.

The town of Telluride has evolved from a mining outpost to a renowned resort. Telluride combines a relaxed, authenticattitude with comforts you would expect from a top-tier vacation destination.

Traffic, hassles and lift lines feel like they are a million milesaway in Telluride. Our gondola offers free transportation fromthe historic downtown to Mountain Village and the slopesabove. Lodging options run from boutique inns to modern hotels. Restaurants, pubs and nightlife are all at your fingertips.

Telluride is truly one-of-a-kind. Here, students, retirees and titans of industry all rub shoulders. It is a world of powder days and whispering fly lines; of summer festivals and familygatherings.

Simply put—there is no placelike Telluride.

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Telluride in WinterStashed among the highest concentration of 13,000 and 14,000 foot peaks in North America, Tellurideuniquely combines a relaxed, authentic lifestyle with the comfort and amenities of the world’s finest wintervacation destinations. Telluride embodies ease and comfort combined with an adventurous spirit.

Nearly 60% of Telluride’s ski terrain is beginner or intermediate, and it is perfectly suited for guestslooking for a taste of our legendary snow and scenery.For those seeking adventure, our untracked terrain isendless. It can be accessed by chairlift, snowshoe, snowmobile or helicopter.

Regardless of the winter experience people crave, lift lines and crowds aren’tfound here. Coming to Telluride means leaving the pack behind and visiting a mecca few arelucky enough to enjoy.

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Telluride in SummerTelluride is a bustling summer destination. People come from around the world to experience the beautyof the box canyon. Best of all, the valley is vibrant withpopular festivals highlighting music, art, film and sportfrom May to October.

Summertime is also the season for golf enthusiasts totee off at the Telluride Golf Club. Here, guests enjoystriking the ball off of North America’s highest elevatedtee box. At over 9,000 feet above sea level, golf ballssoar farther than lower elevation courses. Plus, thebeauty of the course is unmatched with incredible views of the San Juan Mountains.

Getting off the beatenpath is a favorite activityfor our guests. Mountainbiking, hiking, off-road vehicle trips and fly fishingare activities that use Telluride as a basecamp.

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restaurants & hotels Telluride Ski Resort boasts one of the top culinary programs of any North American winter destination.Our organization owns and operates 10 restaurants representing many different dining experiences. Dining options like Tomboy Tavern, Crazy Elk Pizza and Siam’s Talay Grille offer friendly service in a casualatmosphere. Plus, we operate one-of-a-kind mountainrestaurants at Allred’s, Alpino Vino and Bon Vivant—all of which are elevated dining experiences foundnowhere else.

We also operate a robust lodgingdivision which hosts thousands ofguests each year. The Inn at LostCreek is our 32-room boutiquehotel, which is the #1 rated Telluridehotel on TripAdvisor. Additionally,we manage 70 condominium andprivate home properties across thedestination.

In total, our restaurants and lodging options offer partners an opportunity to get in-front of our customersacross multiple touchpoints.

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Our GuestACTIVE ENTRANTS • Young professionals • Avid technology users • Frequent travelers seeking enriching life experiences, foreign travel and active outdoor excursions

CORE ENTHUSIASTS • Married families • Live in suburban, high value homes • Enthusiastic users of technology • Seek escape when they travel

LUXURY LIFESTYLES • Live in elite suburbs; large homes with luxury cars • Travel frequently, staying in high-end hotels • Many have recreational pursuits like golf and skiing

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DemographicsGender • Male 56% • Female 44%

Life Phase • Single, No Children 12% • Couple, No Children 16% • Household w/ Children 48% • Empty Nesters 24%

Household Income • Under $25,000 2% • $25,000-$49,999 5% • $50,000-$99,999 13% • $100,000-149,000 14% • $150,000-$199,000 11% • $200,000-$249,000 9% • $250,000+ 46%

Visitation • 1,300,000 visitors annually • 713,000 winter visitor days • 500,000 summer visitor days

Passion • 60% of visitors are returning guests • 87% would recommend visiting Telluride

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USA Today

Ski Resort for NightlifeUSA Today

Most Scenic Ski Resorts in the WorldForbes

Ski Resorts in the United States

Condé Nast Traveler

Ski Resort in North AmericaSki Magazine Top Western Ski Resorts

for Scenery Ski Magazine Top Western Ski Resorts

for Character#1

Top 10America’s Best

Travel + Leisure

Ski TownTravel + Leisure

Mountain Towns

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Advertising • Telluride Ski Resort and be found in discerning publications including Conde Nast Traveler, Ski, Powder, Backcountry, Texas Monthly and many more

• Opportunities include exposure in key destination markets from New York, Chicago, Atlanta, Dallas, Houston, Phoenix, San Francisco, Denver and Los Angeles

Online • Telluride’s websites see over 1 million unique visitors each year, with specific sponsor exposure and links

• Up to 600,000 emails go out each month with further opportunity for a sponsor’s brand and messaging.

• Online advertising sees up to 70 million impressions annually

• Branded snow reports distributed each morning to 8,000 dedicated skiers and snowboarders

Social Media • Telluride Ski Resort ranks among the top 10% in the ski industry with regards to total followers in Facebook, Twitter and Instagram

• Partners participate in our social media space through the creation of compelling content and contests

CollateralTelluride collateral is distributed at an extensive series of regional and national consumer shows, direct mail, in conjunction with the Telluride Tourism Board, and by onlineand direct requests. Sponsor opportunities range frombranding to full co-op programs.

• Telluride brochure distributed to 60,000 past and prospective guests

• More than 75,000 trail maps distributed annually

• 10,000 posters make their way into offices and households throughout the country

• Direct mail campaigns totaling 160,000 pieces in several targeted campaigns

Public Relations • In-house PR team actively promoting stories, events and partner relationships

• Hosting dozens of writers annually and giving them access to test our partners’ gear and services

Communications

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advertising

Multi-Page CampaignFULL PAGE AND SUBSEQUENT

1/3 PAGE TO CAPITALIZE IMPACT

Single PageFULL PAGE

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print collateralWinter Mailer

36+ PAGE PERFECT BOUND BROCHURE

WITH A DISTRIBUTION OF 50,000

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direct mail

Direct Mail Campaign TRI-FOLD POSTCARD MAILER WITH

AN AVERAGE DISTRIBUTION OF 30,000

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SOCIAL

FOLLOWERS:

Jan 201597,840

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72% increase of facebook followers

within the last year

FOLLOWERS:

Jan 201519,965

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40% increasein Twitter followerswithin the last year

FOLLOWERS:

Jan 2015 13,200

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97% increase of Instagram followers

within the last year

Over 150,000 emails in our database with 60,000 emails in our opt-in weekly newsletter

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Over 2.2 million emails sent each year

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website

TellurideSkiResort.com

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partner activation sampling

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Partner ActivationWe look for opportunities to initiate communication between our customers and our partners. Then, we take theextra step and engage the brand in a way that connects with our customers.

� CUSTOMER ENGAGEMENT THROUGH DATABASE AND SOCIAL MEDIA CHANNELS

� BRAND EXPOSURE DURING SUMMER MUSIC FESTIVALS

� PRODUCT TESTING TO TARGETED TELLURIDE SKI AND GOLF MEMBERS

� PRODUCT SAMPLING ON AND OFF MOUNTAIN FOR ENHANCED BRAND ENGAGEMENT

� SPONSORSHIP OF MUSIC AND SPORTING EVENTS

� BRAND AWARENESS THROUGH ON-MOUNTAIN SIGNAGE • TRAIL MAPS

• GROOMING REPORT

• LIFT SAFETY BAR

• SKI SCHOOL AND EVENT FENCING

• DIGITAL BILLBOARDS

• WIND FLAGS IN TERRAIN PARKS

• 10 FOOD AND BEVERAGE OUTLETS WITH VARIOUS ACTIVATION OPPORTUNITIES

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Mountain statsTelluride By The Numbers

SKIABLE TERRAIN2,000 skiable acres (810 hectares)

LONGEST RUN4.6 miles (7.4 km)

TOTAL TRAILS127

TOTAL DIFFICULTY23% Beginner36% Intermediate41% Advanced/Expert

TOTAL LIFTS: 18 Total2 Gondolas7 High Speed Quads, 1 Fixed Quad2 Triples2 Doubles2 Magic Carpets—Beginners2 Surface Lifts

VERTICAL DROP4,425 feet (1,349 m)

LIFT SERVED VERTICAL DROP3,845 feet (1,172 m)

AVERAGE ANNUAL SNOWFALL309 inches (789 cm)

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