sponsor content feature insurance trends · 2020. 5. 25. · insurance trends publication date:...

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Insurance trends PUBLICATION DATE: Wednesday, November 25 GET INVOLVED BY: Wednesday, October 14 MATERIAL DUE: Wednesday, November 18 INVESTMENT: SPECIAL NATIONAL FEATURE OR CONTRACT RATES APPLY As Canadians adapt to changing societal norms and economic realities, they can face heightened risks to their health and financial well-being. This special feature, produced in collaboration with I nsurance-Canada.ca, explores the many ways the insurance industry is responding to new market conditions. Proposed topic highlights: AWARENESS & ADVICE – Helping businesses and consumers access relevant information and expert advice. INNOVATION – Innovative products, services and means of consumer engagement. CRIME ALERT – Prevention and mitigation of criminal activity eg cyber, fraud etc. TECHNOLOGY – How technology is improving insurance, and its customer services. 2020 NATIONAL SPONSOR CONTENT FEATURE NEWSPAPER AND DIGITAL GET INVOLVED TODAY. CONTACT: RICHARD DEACON, Project Manager T: 1.604.631.6636 E: [email protected] Click on the report below to see a similar feature INTEGRATED CONTENT FEATURES ARE TURNKEY ADVERTORIAL SOLUTIONS. PARTICIPATING ADVERTISERS CAN BE MENTIONED/QUOTED WITHIN CONTENT SPACE. THE GLOBE AND MAIL DELIVERS YOUR BEST AUDIENCE ONLINE: National Edition 4.1 MILLION WEEKLY DIGITAL READERS PRINT: National Edition 936,000 WEEKDAY PRINT READERS Source: Vividata Winter 2020 Readership Study National WITH POWERFUL INTERACTIVITY RESULTS 35% HIGHER READING TIME OVER 2 MINUTES ON SPECIAL REPORT ARTICLES VS. GAM SITE AVERAGE 3 X HIGHER CTR ON ADS NEXT TO CONTENT VS. GAM SITE AND CANADIAN AVERAGE Source: Omniture, Doubleclick ^XDI;XX;X 47WKXX "4I494 4W; 494M\DIA \K \B; I;‘ W;4GD\b K> 4 XK7D;\b IK GKIA;W KM;W4\DIA ‘D\B \B; ^X^4G M47; 4I9 7KI_;ID;I7; K> 4 ]LX\C7;I\^Wb ;7KIKHbP 0B; 7KWKC I4_DW^X K^\6W;4F 4I9 \B; 4XXK7D4\;9 XB^\9K‘IX 4W; 9DXW^M\DIA 9;GD_;Wb K> MWK9^7\X 4I9 X;W_D7;X >KW H4Ib 7KHM4ID;X 47WKXX I^H;WK^X X;7\KWX = G;49DIA \K ?I4I7D4G MW;XX^W;X 4I9 4I ^I7;W\4DI >^\^W;P -D_K\DIA \K 477KHHK94\; \B; SI;‘ IKWH4GT DX 7G;4WGb ;4XD;W DI XKH; X;7\KWX 4I9 >KW XKH; 7KHC &()’"&#% !’%&$( 6<HFG;@9 GA G:7 5AEA@4I;EHF B4@67?;5 "%$%-& %(,.+(!# !)’*(/ )(&% ,%%$./ ’0/ "1/0,*$./ %)$3’!’)’04 +# %’++"’) .$)’$% ,*)(,)+ !)(-#(- ,-+#0"$# !3 -*#(( */&+*3 "+))0*’"/’+*.C /&$ %(+!$D. $#’/+-’( #$,-/)$*/ 2. *+/ ’*1+(1$# ’* ’/. "-$/’+*C

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Page 1: SPONSOR CONTENT FEATURE Insurance trends · 2020. 5. 25. · Insurance trends PUBLICATION DATE: Wednesday, November 25 GET INVOLVED BY:Wednesday, October 14 MATERIAL DUE: Wednesday,

Insurance trendsPUBLICATION DATE: Wednesday, November 25GET INVOLVED BY: Wednesday, October 14MATERIAL DUE: Wednesday, November 18INVESTMENT: SPECIAL NATIONAL FEATURE OR CONTRACT RATES APPLY

As Canadians adapt to changing societal norms and economic realities, they can face heightened risks to their health and financial well-being. This special feature, produced in collaboration withInsurance-Canada.ca, explores the many ways the insurance industry is responding to new market conditions.

Proposed topic highlights:AWARENESS & ADVICE – Helping businesses and consumers access relevant information and expert advice.INNOVATION – Innovative products, services and means of consumer engagement.CRIME ALERT – Prevention and mitigation of criminal activity egcyber, fraud etc.TECHNOLOGY – How technology is improving insurance, and its customer services.

2020 NATIONALSPONSOR CONTENT FEATURE

NEWSPAPER AND DIGITAL

GET INVOLVED TODAY. CONTACT: RICHARD DEACON, Project Manager T: 1.604.631.6636 E: [email protected]

Click on the report below to see a similar feature

INTEGRATED CONTENT FEATURES ARE TURNKEY ADVERTORIAL SOLUTIONS.

PARTICIPATING ADVERTISERS CAN BE MENTIONED/QUOTED

WITHIN CONTENT SPACE.

THE GLOBE AND MAIL DELIVERS YOUR BEST AUDIENCE

ONLINE: National Edition4.1 MILLION WEEKLY DIGITAL READERS

PRINT: National Edition936,000 WEEKDAY PRINT READERS

Source: Vividata Winter 2020 Readership Study National

WITH POWERFUL INTERACTIVITY RESULTS35% HIGHER READING TIMEOVER 2 MINUTES ON SPECIAL REPORT

ARTICLES VS. GAM SITE AVERAGE

3 X HIGHER CTRON ADS NEXT TO CONTENT

VS. GAM SITE AND CANADIAN AVERAGESource: Omniture, Doubleclick

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