Sponsored Content Strategy Tips WebinarNovember 18, 2015

Agenda

Intros Client Example Content Mix The Sponsored Update Two-Step

Introductions

Avani KhannaTalent Brand Consultant

Introductions

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Rafael MarcusTalent Brand Consultant

Walmart – Sponsored Updates Examples

Walmart – Sponsored Updates Examples

Walmart – Sponsored Updates Examples

The perfect content mix

Thought leadership/industry news40%

Talent brand25%

Just for fun5%

Company/product news20%

Event promotion10%

The Sponsored Update Two-Step

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Step 1 – Give them a win, show thought leadership, show off a bit about your org…

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Step 2 – Put a job in front of them…but make it interesting!

Step 1 – Give them a win, show thought leadership, show off a bit about your org…

Put a job in front of them…but make it interesting!

Feel free to reach out to us with any questions! Avani KhannaTalent Brand Consultantavkhanna@linkedin.com

Rafael MarcusTalent Brand Consultantrmarcus@linkedin.com