sponsors proposal 2013. history the event sponsorship opportunities advertising and promotion...
TRANSCRIPT
SPONSORS PROPOSAL 2013
• History
• The Event
• Sponsorship opportunities
• Advertising and promotion
• Activation program
Contents
HISTORY
History• The oldest sailing race in the
Caribbean with a unique and rich history. Trading schooners competed to be the fastest and therefore likely most profitable schooner.
• The first organised Round Barbados Race was held in 1936, contested by 5 schooners and won by Capt. Lou Kennedy’s “Sea Fox”in a time of 10 hours 20 minutes.
• The Race captured the imagination of sailors, media and the public alike, with popular calypsos of the time featuring the race.
• News reports are enshrined in the Barbados archives as a testament to importance of the race.
Objectives • To establish this unique event as a
“must do” for all sailors, and place it firmly at the start of the international sailing calendar
• To leverage the history and heritage behind the Round Barbados Race to the benefit of Mount Gay Rum and associated sponsor brands
• To bring a world class sailing event to Barbados, growing the benefits of sports tourism, whilst capturing the interest and imagination of Barbadian consumers and spectators.
THE EVENT
The Event • ONE DAY:
The Mount Gay Rum Round Barbados Race is held on January 21st annually, in honor of The Right Excellent Errol Walton Barrow, founder member of The Barbados Cruising Club.
• ONE RACE:The Race is open to sailing yachts. In 2012, 29 yachts entered the race with more than 300 people on board. The Race starts and finishes in Carlisle Bay off The Barbados Cruising Club and yachts sail north about the Island.
• ONE GOAL:Yachts aim to break the record time in their class.
• ONE HISTORY:The oldest Caribbean sailing race. Organised by The Barbados Cruising Club in association with Mount Gay Rum and The Barbados Tourism Authority.
The Event 2013
• A 5 day programme of social and sailing events, featuring an optional handicapped race on day 2, and the signature Round Barbados Race on day 4.
• The Regatta Village is sited in the heart of Bridgetown, within Independence Square. All competing yachts are invited to moor in the inner basin of the careenage, providing a captavating focal point for media, participants and the general public.
• The event will be proceeded by the arrival in Barbados of the Classic Transat. Currently over 40 classic yachts are expected to arrive mid to late December. The two races although separate are co-marketed.
• The social programme encompasses events held at the Regatta Village, The Barbados Cruising Club and The Mount Gay Rum Visitors Centre.
• The formal regatta dinner will be held at The Beach House, St. James, followed by the grand prize giving ceremony.
• Local and International media are invited to attend (and participate) in both social and sailing activities alike.
• Around 40 yachts are expected to participate
EVENT ADVERTISING AND PROMOTION
Advertising &Promotion• Co-marketing the Mount Gay Rum Round Barbados Race with the Classic Transatlantic Race allows
a far wider reach and potential international audience to our sponsors.• In November 2011 Barbados Cruising Club held a reception solely to promote the Mount Gay Rum
Round Barbados Race and Classic Transatlantic Race at the House of Lords, Palace of Westminster, London. International media, sailors, dignitaries and sponsors were invited.
Advertising &Promotion• Press
• Regular press releases to international sailing and lifestyle publications and local press.• Full page promoting participation in the event – repeatedly prior to the event• Use of both printed and Web• Message – Major sailing event, History, Public participation, fun and excitement
• Radio and Television• Daily 30 sec radio spots preceeding the event – CBC/Star com networks• Live radio coverage on the day of the event• 2 x 30 Min radio shows to promote the event• Daily television reports and interviews from the Regatta Village and the Barbados Cruising
Club in the days leading up to the event.• Internet
• Web site – sponsors logo and link• Social Media - Facebook and Twitter
• Personal selling• Brochures and flyers directly to clubs, associations and institutions
• POS material – Banners, Posters, other signage
Advertising & Promotion
Facebook page Website home page
Advertising & Promotion
Event Brochure
Advertising and Promotion
2013 Event Invitation (front)
2013 Event Invitation (back)
Advertising and Promotion
The 2012 Event Sponsors
Activation Program • Hospitality on site
• VIP area to be created at event venues• Hospitality inclusive of • Buffet – Breakfast, Lunch, Dinner and cocktails• Beverage service – Complimentary bar for sponsors and officials and paid bar for all
others• Lounge seating – Rent or have this seating sponsored• Comfortable covered environment – 4 – 6 – tents to be booked• Hostesses - Minimum of 4 to ensure sponsors and other VIP’s are taken care of
• Trade activation• Satellite viewing points
• The Crane, Hilton, Accra beach, Carib beach bar, Boat yard, Daphnes, Weisers beach bar, Surfside beach bar, Round House beach bar, Surfers bay, Oistins beach bar, Fishers Mans pub,Tapas , Beach House and Mullins Beach bar, Cruising Club and Yacht club
THE MEMORIES
The Races
Onshore…
NEXT STEPS
• To discuss sponsorship opportunities please contact:• Mount Gay Distilleries Ltd.
Raphael Grisoni, (+1 246) 243 4931 [email protected] Thomas, (+1 246) 234-9087 [email protected]
• Howard Palmer, Race [email protected]
• Alene Krimholtz, Race [email protected]
• Visit our website www.mountgayrumroundbarbadosrace.com, or follow us on Facebook or Twitter for race news and regular updates.
