sponsorship opportunitiesand high flying acrobatics. following is a detailed presentation of the...

North American Trials Council Administrators of the AMA-NATC National MotoTrial Series

www.mototrials.com

AMA-NATC MotoTrial 2020 National Series

FILE: 2020-NATC-Sponsorship-Solicit-NO-$-Level(1)-Level(2)-Level(3)111312 of 8

SPONSORSHIP OPPORTUNITIES

The North American Trials Council (NATC) annual ly creates the AMA sanctioned National MotoTrial Series in the United States of America.

The NATC is currently soliciting potential sponsors wishing to take advantage of a national opportunity of aligning themselves and their brand with a national off-road motorsports event series.

The unique global sport of MotoTrials is a growing and exciting spectator-friendly motorcycle sport that provides an excellent opportunity for sponsors to associate their brand with a well-organized and highly professional AMA championship motorsport series that showcases extreme riding skill through a combination of balance, bravery, and high flying acrobatics.

Following is a detailed presentation of the various levels of sponsorship available. The complete schedule is listed below for the 2020 Nine (9) round series.

2020 Provisional AMA‐NATC National MotoTrial Series with Western & Eastern Divisions

National-(Pro, Ex & Junior Ex)-8-Rounds / Eastern-(Support)-4-Rounds / Western-(Support)-5-Rounds

April 11-12 Arizona - Western-Rds-1 & 2 (National-Pro-Ex-Junior Ex Rds- 1 & 2)

California- Western-Rds-3April 19 (National-Pro-Ex-Junior Ex Rds- 3)

California - Western-Rds-4 & 5 (National-Pro-Ex-Junior Ex Rds- 4 & 5)April 25-26

June 20-21 Ohio - Eastern-Rds-1 & 2 (National-Pro-Ex-Junior Ex Rds- 6 & 7)

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For sponsor questions contact; PETE CROFT – Cell PH (714) 580‐7369

E‐Mail: [email protected]

June 25-26 (National-Pro-Ex-Junior Ex Rds-8&9)Alabama - Eastern-Rds-3 & 4

http://www.mototrials.com/

mailto:[email protected]


www.mototrials.com



TITLE SPONSOR: (Title Sponsor) ‐ AMA‐NATC National MotoTrial Series. The title sponsor has product exclusivity at all events in the series and shall be named in all press releases and in printed materials with name and logo shown in prominent position on NATC website in the banner advert. Title Sponsor banner placements at all events near the starting area, be the prominent logo on the event podium back‐drop, full page ad in series program, and THEIR LOGO WOULD BE ON ALL THE RIDER’S FRONT NUMBER PLATES IN ALL THE EVENTS, Title sponsor shall have a limited, non‐exclusive license to use the series name and logo to advertise their products and would have product display rights at all events and an area designated on pit row for this purpose. A rep of the title sponsor may participate in award ceremonies at all events and at year end awards banquet. Ten (10) FREE entry passes to each event provided to Title sponsor.

LEVEL‐1 Associate Sponsor: Level‐1 Associate sponsor named in all press releases and in printed materials with name and logo shown below Title sponsor on NATC website in the banner ad, four (4) Level‐1 Associate sponsor banner placements at each event, 5‐Sponsor logos on event podium back‐drop, logo in series program, and product display rights at all events. Five (5) FREE entry passes to each event provided to Title sponsor.

LEVEL‐2 Associate Sponsor: Level‐2 Associate sponsor named in all press releases and in printed materials with name and logo shown below Title & Level‐1 sponsors on NATC website in the banner ad, two (2) Level‐2 Associate sponsor banner placements at each event, 3‐Sponsor logos on event podium back‐drop, logo in series program, and product display rights at all events.

LEVEL‐3 Associate Sponsor: Level‐3 Associate sponsor named in all press releases and in printed materials with name and logo shown below Title, Level‐1, & Level‐2 sponsors on NATC website in the banner ad, one (1) Level‐3 Associate sponsor banner placement at each event, 2‐Sponsor logos on event podium back‐drop, logo in series program.

(Sponsor to select sponsorship level (Pg.5‐8) & sign/date sponsor commitment form (Pg.9)



www.mototrials.com



What is MotoTrials? –Extreme Off-Road Motorcycling!

Although the modern sport of MotoTrial represents the most

extreme form of off-road motorcycling sport, it is actually

the oldest form of motorcycle competition and dates back

to the first Scottish Six Days Trial in 1908. From those early

days as a “test of man and machine”, modern MotoTrial

competitors now display precise balance and control while

riding over a designated area of incredibly difficult terrain. It is not a race, but rather a timed test of the rider against

a course composed of seemingly impossible obstacles. The

best and most talented riders display skills and bravery that

can best be compared to gymnasts with gasoline powered equipment!

In a MotoTrial competition the riders negotiate a natural

terrain course with designated areas for scoring referred to

as "sections". The sections present the obstacles to be

attempted and are delineated with colored tape. These

sections also present focal points for the spectators and

camera coverage of the competition. The riders start the

course with a score of zero and receive penalty points for failures such as crashing or

loss of control, or using a foot for balance. The competition includes a variety of

sections, with each presenting different types of challenges including massive rock

boulders and ledges, steep climbs, drop offs, water hazards, logs, and similar tests of

balance, skill, and control on a motorcycle.

Because the course is well-defined

and the spectator points are clearly

established, the AMA/NATC National

Championship MotoTrial

competitions offer an exceptional

opportunity for exposure with a

photogenic and exciting motorsport.

The riders and fans are “up-close

and personal” and the riding lends

itself well to video or still

photography. The intensity of the

competition is readily seen in the

expressions on the faces of the

riders.

For more information check out our

website on this year’s AMA-NATC National MotoTrial Series www.mototrial.com.

Photos from the http://www.tandenews.com website On the Pegs News.


http://www.mototrial.com./

http://www.tandenews.com/


www.mototrials.com


of 8

MotoTrial Exposure Stats 2020 Season

MotoTrials is a specialized off-road sport, however it is also one that the local spectator

can get up close & personal with the riders and is great for the entire family. Many trials

riders also have other types of motorcycles in their garages which offer potential sponsors

a greater potential exposure to more than just the trials rider niche.

Other forms of off-road motorcycle sport such as Enduro-X is having a positive effect on

MotoTrials as well and as such the AMA-NATC National MotoTrial Series will receive

full coverage in all of the major off-road publications and websites,

General Demographics

MotoTrial National Series spectators / rider demographics –

Predominantly male age 20-60 – middle class – Medium annual income $75k-+

High percentage of MotoTrial riders have other types of Road &

Off-Road motorcycles in their garage.

Impressions – Spectator Exposure to your brand

2020 Series – Nine (9) events held at five (5) sites, in (4) States, – AZ, CA, OH

& AL) a true national series.

• AMA Magazine – 225,000 monthly publication 2,700,000 Impressions • Event attendance estimated at 1000 per day X 8 events = 8k Impressions

• Trials & Enduro News e-Magazine coverage on series = 500k Page Views

• Cycle News.com website weekly hits 30k X 5 articles = 150k Impressions

• NATC & local club website hits, 5 sites X 1000 hits = 5k Impressions

• Community promotion NATC series poster = 200 Impressions

Total Impressions = 2,875,200 Impressions

Publications providing event coverage for the AMA-NATC series

Cycle News (Website only) 30,000-hits weekly (www.cyclenews.com)

On the Pegs News (Web) www.tandenews.com)

NATC Website (www.mototrials.com)

AMA (www.americanmotorcyclist.com) 225,000+ members

Multiple MotoTrial websites across America

Motorcycle Related Coverage

Cycle World (www.cycleworld.com)

Dirt Rider (www.dirtrider.com)

FILE: 2020-NATC-Sponsorship-Solicit-NO-$-Level(1)-Level(2)-Level(3)111312


http://www.americanmotorcyclist.com/


www.mototrials.com



Title Sponsor- Benefits • Title Sponsor named as title sponsor of entire National MotoTrial series;

o YOUR NAME HERE – AMA-NATC National MotoTrial Series

• Title Sponsor Prominent display on NATC website of Title Sponsor Logo and name, Sponsor to provide

artwork in correct header banner size for use on NATC site.

• Title Sponsor company brand/logo & name on all promotional materials relating to the series: flyers,

posters, hats, t-shirts, banners, etc. (sponsor to provide camera ready logo & banners to NATC).

• Title Sponsor company brand/logo and name to be included on the official series website with link, & in

press releases, print advertisements, public relations materials and editorial projects (sponsor to provide

camera ready logo)

• Title Sponsor press release announcing Sponsor’s affiliation with the NATC MotoTrial National Series

• Title Sponsor 10 event VIP-entry tickets/parking passes for sponsor per event

• Title Sponsor logo(s) to be dominant on finishers podium (Sponsor to provide graphics)

• Title Sponsor pit display area in designated pit lane (semi, box van, trailer, etc.) per event.

• Title Sponsor full page company/brand ad in series program (Sponsor to provide ad)

• Title Sponsor company promotional collateral (catalog, flyers, etc.) to be handed out at gate entry (sponsor

to provide to NATC/event organizer)

• Title Sponsor banners displayed starting area.

• OPTIONAL - Title Sponsor riders Front Number plate Sticker applied at Tech Inspection and to be supplied

by Title sponsor.

By: ______________________________________________



www.mototrials.com



Level-1 Associate Sponsor - Benefits • Level-1 Associate Sponsor named as Level-1 Associate Sponsor of entire National series

o Title Sponsor – AMA-NATC National MotoTrial Series

ƒ YOUR NAME HERE – Level-1 Associate Sponsor

• Level-1 Associate Sponsor company brand/logo and name on all promotional materials relating to the entire

series: press releases, editorial articles, flyers, posters, hats, t-shirts, banners, etc. (sponsor to provide

camera ready logo & banners to NATC).

• Level-1 Associate Sponsor company brand/logo and name to be included on the official series website with

link and all promotional mailings and advertisements.

• Level-1 Associate Sponsor press release announcing Sponsor’s affiliation with the NATC MotoTrial series

• Level-1 Associate Sponsor 5 event VIP-entry tickets/parking passes for sponsor per event

• Level-1 Associate Sponsor logos five (5) impressions on finishers podium (Sponsor to provide sticker

decals)

• Level-1 Associate Sponsor banners displayed starting area.

• Level-1 Associate Sponsor promotional collateral (catalog, flyers, etc.) to be handed out to all riders at sign-

up (sponsor to provide to NATC event organizer)

By:



www.mototrials.com



Level-2 Associate Sponsor – Benefits • Level-2 Associate Sponsor named as Level-2 Associate Sponsor of entire National series


ƒ Level-1 Associate Sponsor

• YOUR NAME HERE – Level-2 Associate Sponsor

• Level-2 Associate Sponsor company brand/logo and name to be included in press releases, print

advertisements, NATC website, public relations materials and editorial projects (sponsor to provide logo)


link and all promotional mailings and advertisements


• Level-2 Associate Sponsor brand logo to have 3 impressions on finishers’ podium (sponsor to provide

stockers – decals).


By:



www.mototrials.com



Level-3 Associate Sponsor - Benefits • Level-3 Associate Sponsor named as Level-3 Associate Sponsor of entire National series


ƒ Level-1 Associate Sponsor

• Level-2 Associate Sponsor

o YOUR NAME HERE – Level-3 Associate Sponsor


link and all promotional mailings and advertisements (sponsor to provide camera ready logo to NATC).


• Level-3 Associate Sponsor brand logo to have 2 impressions on finishers’ podium (sponsor to provide

stickers – decals).


By:


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