sponsorship brochure website 4-19...drive traffic to your booth from the show entrance with...
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AOPA 2018 National AssemblySeptember 26-29, 2018
Vancouver, Canada
#AOPA2018
THE PREMIER MEETING FOR ORTHOTIC, PROSTHETIC,
AND PEDORTHIC PROFESSIONALS.
SPONSORSHIPOPPORTUNITIES
AOPAnet.org
2018
Don’t miss this chance to take advantage of all the extra ways AOPA helps you sell!
Experienced trade show marketers agree—advertising is the
best way to maximize your exposure and make the most of
your trade show investment. AOPA can help you put your
name in front of customers before, during and after the World
Congress with value-added sponsorship opportunities.
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Being a Sponsor at the 2018 AOPA National Assembly Sets Your Company Apart From The Rest! Make a strong impression. Increase booth traffic, make some connections and boost your sales – a sponsorship program tailored to your goals increases your return on investment and maximizes your presence. With sponsorship opportunities beginning as low as $500, we’ve got something for every marketing budget.
Attendee Communication Opportunities
THERE’S AN APP FOR THAT! The AOPA Assembly will provide sponsors with the opportunity for promotion through smartphone banner ads and multimedia advertising. This gives exhibitors a far‐reaching, cost‐effective way of advertising in this new mobile medium.
Overall Mobile App Sponsorship Cost: $10,000‐ Exclusive Opportunity! Promotion of AOPA Assembly Mobile App courtesy of Sponsor
Recognition in all email blasts promoting the App
Sponsor’s logo on onsite show signage promoting the App
1 pushed text alert each day of the show to attendees
Banner Ad
Mobile App Enhanced
Exhibitor Profile. Cost: $1,000 Enhance your exhibitor listing in the app directory. Enhancement includes company description, company logo, special offer links & downloadable documents such as product information and flyers.
SOCIAL MEDIA PACKAGE Two (2) AOPA tweets with link to sponsor site and booth number; Two (2) AOPA Facebook posts with link to sponsor site and booth number. You select the date when posts are made. Cost $600.00
Table of Contents
1 Attendee Communication
3 On‐Site Visibility –
Convention Center
6 On‐Site Visibility‐ Hotels
7 Specialty Items
8 Complimentary
9 Exhibitor Value Packages
9 Sponsorship Levels
10 Order Form
= Sponsorship Opportunities under $1,000
Mobile App Banner Ads Cost: $2,000 Your banner ad will be placed front and center and will rotate at the bottom of the screen for the entire show. When tapped, they will take the user to your website or your exhibitor listing.
Mobile App Pushed Text
Alerts. Cost: $500/per alert Reach attendees instantly with a pushed alert! Send an alert to invite attendees to your booth to generate traffic, promote a booth giveaway, product demo or remind them of your Workshop. Limited to 5 Sponsored Text Alerts a day.
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POST SHOW CE CREDIT CONFIRMATION MAILING Exclusive Opportunity! Full‐conference attendees will receive a certificate of attendance outlining the continuing education (CE) credits that they have earned for attending the 2018 AOPA National Assembly. AOPA will include a brief message thanking the sponsor on the confirmation or you may provide an insert or you may choose to supply an electronic banner ad which will be printed directly on the certification. Cost: $5,000
ELECTRONIC BANNER AD & VIDEO Your banner ad or video will be placed on the 2018 AOPA National Assembly website pages which is the
go‐to place for show information, including the schedule of activities, hotel information, workshops and a list of current exhibitors.
Small Banner Ad – Cost $500, Size 180x150 Video Embed: Hosted via YouTube or Vimeo –
Cost $1,500 (please include the embed code with proper sizing)
CONFERENCE EMAIL AD BANNERS Bring your product to the forefront by placing a banner advertisement in the National Assembly News Updates. These updates are emailed to 8,500 recipients weekly from July ‐ Sept. These updates provide valuable information to attendees by highlighting symposia, speakers, special events and travel discounts. Cost: $500
Exclusive opportunity for each newsletter
Tracking/reporting capabilities.
Banner size: 728 x 90
PRELIMINARY PROGRAM ADVERTISEMENT Want to be seen by over 15,000 people? That’s right ‐the preliminary program will be distributed to all O&P Almanac subscribers which include all ABC & BOC certificants plus AOPA members. Not to mention state meetings, targeted mailings and more. Sign up today for this exclusive advertising opportunity. The Preliminary Program serves as the primary marketing piece for the 2018 AOPA National Assembly and includes education program schedule, manufacturer’s workshop schedule, exhibitor list, special events and meeting & housing registration information. Cost: $8,000 for Back Cover and $1,500 for ¼ page color inside AD. Deadline for Artwork April 18.
NATIONAL ASSEMBLY NEWSPAPER This full‐color newspaper will be included in the attendees meeting attaché. The newspaper will be filled with program updates, board member election information, last minute additions to the education program, valuable coupons and much, much more. Cost: $1,500 for ad size 8 inches wide x 11 inches tall and $5,000 for Back Cover. Deadline for Artwork August 24
FINAL PROGRAM GUIDE ADVERTISING – New Ad Sizes Now Available! Place your ad in the official 2018 AOPA National Assembly Final Program. This guide will be in the hands of every attendee, not only during the conference but long after they go home. The guide contains information on speaker sessions, topic descriptions, special events, and the product category listing of all the exhibitors. Exact dimensions will be sent with your confirmation. Deadline for Artwork August 24
Ad Sizes Cost
Outside Back Cover – Full Color $5,000
Inside Back Cover‐ Full Color $3,500
Inside Front Cover‐ Full Color $3,500
Tabbed Header Page ‐ Full Color‐ 12 Spots Available $2,500
Full Page Ad –Color $2,000
Half Page Ad – Color $1,000
¼ Page Ad – Color $500
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COUPON SECTION OF FINAL PROGRAM Everyone loves coupons—take advantage of the coupon section of the final program. This low‐cost but effective opportunity will be a sure fire way to reach every professional attending the National Assembly. Promote show specials, new products and/or product discounts! Located in the back of the Final Program of Activities this handy coupon section is perforated and easily accessible for all attendees to use. Coupon Size: 2.5x5 and will be printed in color. Cost: $500 per coupon or 3 for $1,000! Deadline for Artwork August 24 (See Special Value Package on page 9)
On‐Site Visibility Opportunities
WELCOME BANNER Make a large powerful impact and welcome Assembly attendees to Vancouver with your company name, message and/or logo. Banners will be prominently located in the exhibit hall for all attendees to see. Image area size is 4’w x 10’h. Cost: $3,000 Deadline for Artwork August 24
EXHIBIT HALL AISLE BANNER SIGNS‐ Exclusive Opportunity! Exhibit hall aisle signs hang above the aisles to help attendees navigate the busy exhibit floor. Your branding will be prominently displayed to every attendee on the signs that attendees will constantly reference to while in the exhibit hall. Your logo and booth number will be included on these full color double sided banners. Image area size 48” w x 24”h. Cost: $2,500 Deadline for Artwork August 24
GLASS WALL DECALS Promote your booth location and/or product on this highly visible glass panels located directly across from the Registration Desk and on the way to the Education rooms. Cost: $800 or $1,500 for 2qty Deadline for Artwork August 24
EXHIBIT HALL PILLAR WRAPS Is your booth next to a pillar? This becomes valuable real estate that you need to take advantage of! Extend your company branding within the Exhibit Hall with Pillar Wraps. Full Pillar wrap is 18'6"w x 16'h
Cost: $10,000 or Half Pillar wrap 9’3”w x 16’h, Cost $5,000. Deadline for Artwork August 24.
COLUMN SIGNS & PRODUCT PREVIEW THEATER COLUMN SIGNS Welcome Assembly attendees to Vancouver with your company name, message or new product displayed on a Column Sign. Signs will be placed prominently throughout the meeting/exhibits area and entrance unit to the Product Preview Theater. Image area for column sign is 38.125”w x 87”h. Cost: $1,600. Deadline for Artwork August 24 (See Special Value Package on page 9 )
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EXHIBIT HALL FLOOR STICKERS Drive traffic to your booth from the show entrance with customized graphics that adhere to the show floor carpet and mark the path to your exhibit booth. Opportunity for four (4) 36” round floor graphics to be placed throughout the tradeshow floor (locations to be mutually agreed upon by event staff and sponsor). Cost: $3,000 for four (4) stickers Deadline for Artwork August 24
ESCALATOR RUNNER BANNER Exclusive Opportunity! This is a great way to escalate your company by being seen coming and going to the Exhibit Hall. Draw attendees to your booth with a colorful message. You create the artwork that will appear. Attendees can’t help but to take notice! Cost: $10,000. Image area for banner 11.5”W x 1195.5”H Deadline for Artwork August 24
LET’S GET CHARGED! Exclusive Opportunity! We all need a charge at conferences. These Mobile Charger Advertising stations will get your brand seen. They feature a large media player 15”W X 24”H and large base plate advertisement, 280 sq. /in. Mobile Charger & Advertising Station features 10‐phone charging tips. Cost: $10,000 (2 Stations) Promotion Features Include 1. Video & pictures on 15” X 25” media player (rotating spots available) 2. Base plate ad – 280 sq./in Artwork and/or videos are due by August 24
Copyright © 2012 3D Media Group All Rights Reserved. REGISTRATION SPONSOR ‐ Exclusive Opportunity! First impressions are lasting—why not make your company logo the first impression attendees have as they pick up their badge or complete on‐site registration—talk about prime visibility. Your logo will be repeated along the AOPA registration counter. Provide company pens for that added bonus! Cost: $6,000 Deadline for Artwork August 24
CONVENTION CANDY Exclusive Opportunity! Treat attendees with must‐have mints at the registration counter, attendee lounge areas and at your booth. These tasty candies will keep attendees coming back for more! Imprint your 1‐color logo on the candy wrappers. Cost: $1,200 Deadline for Artwork August 24
HYDRATION STATIONS‐ GOING GREEN! Exclusive Opportunity! Your company logo is at everyone’s fingertips when it’s on the front of these water bottles. Help attendees save the environment by limiting the number of disposable bottles used at the Assembly. Plus visibility continues when attendees take the bottles home. Your company’s name and logo are printed on the front of the water bottles. You receive a one‐color imprint in one location. Doing our part for the environment—AOPA will not serve bottled water during lunch or breaks. Water stations will be conveniently located throughout the exhibit hall and education class rooms. Cost: $6,000
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EDUCATION TRACK SPONSOR –5 Exclusive Opportunities Available! Be the exclusive sponsor of the Prosthetic, Orthotic, Pedorthic, Business or Technical Education tracks at the National Assembly. Cost: Prosthetic $20,000 ‐ Orthotic $20,000 Pedorthic, Business & Technical $10,000/ea Sponsorship includes: Banner ad placed in all education marketing
email promotions
Company logo on education signage & staging
Company logo would be included in
preliminary program, final program and
website.
Assist in moderating programs
Share information via one chair drop per day.
Choose to giveaway one product/prize per
day from the stage
Table in back of room for promotional items
TABLE TENT SPONSOR Exclusive Opportunity! Sponsors of lunch tables will have their own custom made table tents which will be displayed prominently as each lunch & cocktail table as a centerpiece. Lunch will be provided to every Assembly attendee in the exhibit hall on Thursday & Friday. Sponsors are responsible for artwork. Cost: $2,000. Deadline for Artwork August 24
CUSTOMIZED SHOW NAPKINS Exclusive Opportunity! Customized napkins will be used during the breakfasts & lunches. Your company logo will be included on the napkins. You pick the color napkin & one color imprint. Cost: $1,500
RELAXATION STATION Exclusive Opportunity!- The Relaxation Station is sure to one of the most popular booths at the conference! Attendees will enjoy a brief massage by a licensed professional massage therapist. All massage personnel can wear sponsor t‐shirts with corporate or product recognition and design. Sponsor will also receive exposure on signage and acknowledgement in the Final Program, Mobile App & Assembly Website. Cost: $5,000
OFFICIAL SPONSOR E‐POSTER LOUNGE AND LEARNING CENTER ‐ Exclusive Opportunity! AOPA will unveil e‐posters at the 2018 Assembly. Each large touch‐screen video monitor will feature a
menu with 5‐10 posters that attendees can access via a home page menu. Poster presentations will be
scheduled to take place at a specific time. Cost: $20,000
All promotional material and signage will
include company name and logo (including
preliminary program, website and final
program.)
Splash screens branded with company logo
Lounge decorated to coordinate with
company logo.
An index of all posters along with an outline
of the poster presentation schedule will be
provided as a handout to attendees. The
handout will be branded as the company e‐poster lounge and learning center.
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SLAP SHOT SPONSORSHIP‐ Exclusive Opportunity! Become title sponsor of the SLAP SHOT traffic building game & demonstrations. Sponsorship includes: Company Logo on tokens that are given to each attendee as they exit from the educations sessions to take into hall to play the game, acknowledgement in the Preliminary Program, Final Program & Mobile App. As well your company logo will be located on the game, tokens and signage. Cost: $5,000
SIDE BOARD ADVERTISING PANELS Want your logo/or product placed front and center for all Assembly attendees to see, then sponsor one (or two) of the side boards along the “Slap Shot” traffic building game which is located in the exhibit hall. Attendees will be receive a token as they depart education sessions and will be instructed to give it their best shot to win prizes from exhibitors. Cost: $800 or $1,500 for 2
STEP IT UP! PEDOMETER CHALLENGE‐ Exclusive Opportunity!Attendees can either use their own fitness device or will be given a pedometer featuring your logo to help them track their steps. Challenge will be marketed on social media, preliminary program, mobile app pushed text, signage and flyers in all meeting bags. At the end of each day, attendees report their steps and are entered into a daily drawing for prizes and on last day a grand prize will provided by your organization. The Race Headquarters stand would feature the sponsors logo as well as checkered flags. Cost: $6,000.
On‐Site Visibility Opportunities‐ Hotels
HOTEL ROOM KEY ‐ Exclusive Opportunity! Display your 4‐color company logo on the hotel room key and ensure that attendees see your name as they use the key throughout their stay! This exclusive opportunity is available on a first‐come, first‐ served basis. The keys will be available at all National Assembly host hotels. Cost: $12,000
ROOM DROPS & WELCOME PACKAGES Welcome attendees to the Assembly by delivering your promotional item to each attendee’s overnight room on Wednesday, Thursday or Friday night. Exhibitor to provide item onsite or ship to AOPA no later than August 24 Cost: $4,000 per item
HOTEL IN‐ROOM VIDEO Have your company’s message displayed to attendees via your own personal video message! The video will run all four days, Wednesday – Saturday at all of the National Assembly host hotels. Ship 4 DVD’s to arrive at AOPA no later than August 24. Cost: $2,000
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Specialty Items
2018 AOPA NATIONAL ASSEMBLY SHOW T‐SHIRT Include your logo on this show t‐shirt which will be given to attendees during the Welcome Reception and General Sessions. Sponsors logos are printed on the back of the t‐shirt in full color, while the show logo is printed on the front. *Shirt style may vary. Cost: $350/per logo (See Special Value Package on page 9 )
MEETING BAG ‐ Exclusive Opportunity! The ultimate walking billboard! Let your target audience advertise for you during and long after the close of the conference. Maximize your visibility by sponsoring the 2018 meeting bag. Your company’s name and logo appear prominently on the front of the attaché while the AOPA logo is placed on the back—a favorite take‐home item that is used for years to come! Cost: $12,000
MEETING BAG INSERTS This is an incredibly inexpensive way to reach buyers. We stuff your supplied eye‐catching brochure, flyer, card, magazine, leaflet, note pad or similar item into each of our keepsake meeting bags for attendees. Inserts must be 8.5” x 11” or smaller. Larger items may be considered for an additional cost. Cost: $1,200 per insert or $2,000 to have it handed directly to the attendees.
EXHIBITS PASSBOOK‐ Back by Popular Demand Drive attendees to your booth by participating in this popular traffic‐building opportunity. Attendees will visit each participating booth to discuss the question and answer with the exhibitor. The exhibitor will then sign the “Passbook” to validate the visit was complete. Attendees will have until the last day to complete the passbook and submit to a drop box. Attendees will not only receive CE credits for completing the passbook but will also have the opportunity to win valuable prizes. Cost: $500 (See Special Value Package on page 9)
BADGE HOLDER/LANYARD ‐ Exclusive Opportunity! This exclusive opportunity puts your name front and center. Display your company’s name and/or logo on the lanyards that hold attendees’ name badges! This item is available on a first‐come, first‐served basis. Cost: $5,000
GENERAL SESSION CHAIR DROP Receive maximum exposure to all those attending Thursday’s opening General Session. We will pass out your collateral, books, leaflet, raffle forms or similar items during our most popular session. 600 qty. Cost: $3,000 per item. Exhibitor to provide item onsite or ship to AOPA no later than Sept. 3rd.
PROCEEDINGS BOOK Exclusive Opportunity! The 2018 Assembly is sure to be a major source of cutting edge research. Many researchers will present their new and ongoing research and obtain feedback from the audience. Become a resource for those at the conference by providing the proceedings booklet. Sponsorship include Corporate Ad on back of Booklet, and ability to distribute copies from your booth. Cost: $2,500
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Complimentary – AOPA Helps You Sell!
RAFFLE & NEW PRODUCT LAUNCH ANNOUNCEMENT BOARDS If you are planning to hold a raffle and/or launch a new product at the Assembly, let us help you spread the word. We will have an Announcement Board located at the entrance to the exhibit hall where you can post your raffle and/or new product information for all attendees to see. Just send AOPA your company logo and announcements. Cost: FREE!
POST‐SHOW ATTENDEE MAILING LIST After the Assembly, a complete list of attendees will be available for you to send follow‐up information. The list will be provided in excel format and includes company name & mailing address. Cost: FREE for AOPA Members, $300 for Non‐Members.
INTERNET LINK Get “net” worked from the AOPA Web site! When visitors check out AOPA’s Web site to see the exhibitor list, all they have to do is click on your company name to be connected to your own home page! Cost: FREE! COMPANY NAME ON SHOW FLOOR MAPS Make sure buyers know where you are! Purchase a 20x20 booth or larger and have your company name printed on the show floor map. Some company’s names may be abbreviated due to space limitations. Cost: FREE!
PRODUCT LISTINGS IN FINAL PROGRAM As an exhibitor, your company will be listed in the Preliminary Program, O&P Almanac and Assembly Final Program of Activities. Plus, AOPA’s Final Program of Activities includes a product index. Information on product category selection is included as part of your exhibitor contract. To verify or update your current product categories, contact Kelly O’Neill, [email protected]. USE OF 2018 AOPA National Assembly LOGO Include the 2018 logo on your promotional items, literature, website or booth. Contact Kelly O’Neill at [email protected] to receive a copy of logo. Cost: FREE! 2018 AOPA National Assembly MOBILE APP Your company name & booth number will be included on our 2018 AOPA National Assembly mobile app. Cost: FREE!
AOPA reserves the right to reject any promotional material or other material for distribution. All orders must be paid with a check or credit card when the reservation is placed. Material/art must be e‐mailed or shipped to arrive at AOPA by specified due date. Only exhibiting companies are eligible to participate in promotional events during the AOPA National Assembly. Non‐exhibiting companies are prohibited from participation in Manufacturers’ Workshops, Product Preview Theaters and all other promotional opportunities. Sponsorship Level qualifying amounts do not include exhibit booth space, O&P Almanac Advertising, Manufacturers’ Workshops or Product Preview Theater Presentations.
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Exhibitor Value Package
EXHIBITOR VALUE PACKAGE. Choose the package that’s right for you. AOPA offers you a cost‐effective promotional packages that work with everyone’s budget. These value packages conveniently bundle several sponsorship opportunities to save you time and money all while giving you increased visibility during the show. Package 1
$750 ($850 Value)
Package 2 $1,150
($1,350 Value)
Package 3 $2,050
($2,450 Value)
Package 4 $2,250
($2,950 Value)
Exhibitor Passbook Logo on Show T‐Shirt Coupon in Final Program Product Preview Theater or Column Sign
Sponsorship Levels SPONSORSHIP LEVELS Partner with the Assembly and reap more rewards. Additional benefits are available to those companies who partner with the Assembly at a higher level. See which level you quality for.
Diamond$20,000
Platinum$15,000
Gold $10,000
Silver $7,500
Supporterless than $7,500
Recognition in the Final Program of Activities
Recognition in the AOPA SmartBrief Newsletter
Recognition on PowerPoint slide (shown in all meeting rooms)
Additional Free Meeting Registration Passes (4 Qty) (3 Qty) (2 Qty) (1 Qty)
Company Logo & Link to your website on Show Mobile APP
Social Media network “Thank You’s” – Facebook, Twitter & Linkedin
Priority Move‐Out (be among the first to receive your shipping containers for “priority” move out)
Company Logo displayed in the Final Program Exhibitor Directory
Prominent border around your entire Exhibitor listing
Company Bio included with your Exhibiting Listing on AOPA Website
Complimentary Conference Room for Private Sales/Staff Meetings. Available Thursday morning through Saturday noon
BESTVALUE
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Sponsorship Order Form TYPE OR PRINT THIS ORDER FORM. SIGN AND RETURN COMPLETED FORM TO (571) 431‐0899. Have questions or need additional information? Contact Kelly O’Neill at (571) 431‐0852 or [email protected]
Company Name: ___________________________ Contact Name: ________________________
Attendee Communication Overall Mobile App: $10,000 Exclusive Mobile App Banner Ads Cost: $2,000 Mobile App Enhanced Exhibitor Profile: $1,000 Mobile App Pushed Text Alert: $500 Social Media Package: Cost $600 Post Show CE Credit Mailing: Cost $5,000 Electronic Banner Ads & Video (circle)
Small Banner Ad: $500 Video Embed: $1,500
Sponsored Email AD Banners: $500 Preliminary Program Back Cover: $8,000 1/4 Page Ad in Preliminary Program: $1,500 Assembly Newspaper Ad: $1,500 Assembly Newspaper Back Cover: $5,000 Final Program of Activities (circle) Ad‐Back Cover: $5,000 Ad‐Inside Back Cover: $3,500 Ad‐Inside Front Cover: $3,500 Ad‐Tabbed Header Pages: $2,500/each Full Color Page Ad: $2,000 ½ Page Color Ad: $1,000 ¼ Page Color Ad: $500 Coupon‐ Final Program: $500 or 3/$1,000
On‐Site Visibility – Hotel Hotel Room Key: $12,000 Room Drops & Welcome Packages: $4,000 Hotel in Room Video: $2,000 Specialty Items Assembly Show T‐Shirt: $350 per logo Meeting Bag: $12,000 Meeting Attaché Inserts: $1,200 per insert Meeting Attaché Inserts: $2,000 handed out Exhibits Passbook: $500 Badge Holder Lanyard: $5,000 General Session Chair Drop: $3,000 per item Proceedings Book: $2,500
Exhibitor Value Packages Package 1: $750 Package 2: $1,150 Package 3: $2,050 Package 4: $2,250
On‐Site Visibility – Convention Center Welcome Banner: $3,000 Aisle Banner Sign: $2,500 Glass Wall Decal: $800 or $1,500 for 2 Exhibit Hall Pillar Wraps (circle) Full Wrap: $10,000 ____ Half $5,000 ____ Column Signs: $1,600/each Qty: ______ PPT Signs: $1,600 Qty: ___ Exhibit Hall Floor Stickers: 4/$3,000 Escalator Runner: $10,000 Registration Sponsor: $6,000 Charging Kiosk (2qty): $10,000 Convention Candy: $1,200 Hydration Stations/Water Bottle: $6,000 Customized Show Napkins: $1,500 Table Tent Sponsor: $2,000 Education Track Sponsor (circle choice) Orthotic: $20,000 Prosthetic $20,000 Business: $10,000 Pedorthic $10,000 Technical: $10,000 E‐Poster Lounge & Learning Center: $20,000 Slap Shot Sponsor: $5,000 Side Board Advertising Panels: $800 Relaxation Station: $5,000 Step It Up! Pedometer Challenge: $6,000
Payment All payments for sponsorships must be made by
company check or credit card. All order forms must be
accompanied by the full payment. All sponsorships are non‐
cancelable and non‐refundable. Material/art must be e‐
mailed or shipped to Kelly O’Neill, [email protected] at
AOPA to arrive by the specified due date. Artwork submitted
after specified deadline will incur additional charges.
TOTAL AMOUNT DUE: $ ___________________
Diamond Platinum Gold Silver Supporter
Check Charge (Visa ● MC ● AMEX) Card Number: _____________________________________ CVV #: ____________ Exp. Date: _______________ Signature: ________________________________________