Sponsorship & Marketing Guide

2014

Mem

bers 2,016 total members as of Apr 2014

78% Professional members

95% based in Dallas-Fort Worth area

By # of Employees 100-499 24% Unreported 23% Less than 100 17% 1000-2499 10% 5000+ 10% 500-999 8% 2500-4999 7%

By Job Title

Manager 24% Director 19% Other 14% Generalist 9% Vice President 9% Consultant 5% President 4% Specialist 4% Administrator 3% Coordinator 3% Legal Counsel 2% Representative/Advisor 2% Assistant Director 1% Assistant VP 1% Supervisor 1% Professor or Asst. Professor <1%

By Job Function

HR Generalist 42% Other 33% Employment/Recruitment 8% Benefits 5% Employee Relations 5% Compensation & Benefits 2% Organizational Dev 2% Training & Development 2% Compensation 1% H.R.I.S. 1% EEO/Affirmative Action <1% Health/Safety/Security <1% Labor Relations <1% Personnel Research <1%

Become a member www.dallashr.org/join dallashr.org

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DallasHR members represent more than 1300 leading employers. Here are just a few…

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sponsor ship

mon

thly

lun

cheo

ns

executive breakfast series

marketing tables strategic

sponsorships

HR EXECUTIVE YEAR OF THE

Recognition & Scholarships

G.E.O. Series Geographic Educational Opportunities

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strategic sponsorships

customizable 12-month marketing plans

Partner Pick 6*

$12,000

Investor Pick 4

$7,000

Supporter Pick 3 $5,000

Contributor Pick 2 $3,000

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strategic sponsorships

customizable 12-month marketing plans

ü Recognition in member communications, announcements, etc.

ü Recognition in monthly bulletin ü Recognition on homepage of HRConnect

q Ad on the home page of dallashr.org *Available to Partner Level only q Advertisement in DallasHR member newsletter q HTML email blast delivered to DallasHR members on

sponsor's behalf q One-time use of the DallasHR member mailing list

(for postcards, brochures, etc.)

Then pick your mix… q Logo included on membership welcome letters q One monthly luncheon sponsorship q One marketing table at monthly luncheon q One G.E.O. meeting luncheon sponsorship

All plans include: ü Recognition on run-of-site pages of DallasHR.org ü Listing on DallasHR.org sponsors page ü "DallasHR Strategic Sponsor" web badge to include on

website and other digital communications

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dallashr.org

HR Executive Year OF THE

ü Recognition in year-round promotion of the award ü Recognition on information page of dallashr.org ü Recognition with onsite signage ü Verbal recognition from Chapter President ü Company representative onstage during presentation of award ü Sponsorship of December monthly luncheon when the award is presented, including

recognition by chapter president, reserved table for up to 10 guests, 3-5 minutes of podium time, marketing table in registration area, brochure/material at each place setting, recognition on monthly meeting event page of dallashr.org

$3500 Current sponsor has first right of renewal

Annual peer-nominated award recognizing an HR Executive who exemplifies the strategic role of HR and demonstrates outstanding leadership within the HR community.

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dallashr.org

Executive

ü recognition on event invitations ü recognition on other related communications ü logo recognition with onsite signage ü verbal recognition by event host/facilitator ü up to two designated guests at each event (guests

are subject to committee approval)

$3500

$1500 per event $4000 for series

feb 25 jun 24 oct 7

2014 DATES

Breakfast Series

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dallashr.org

monthly

ü personal introduction by the chapter president ü 3-4 minutes podium time ü 4 complimentary guests with reserved seats ü marketing table in registration area ü distribution of marketing information in chairs ü company logo and link on meeting info page of dallashr.org

$1900 member $2300 non-member

Hosted the 2nd Tuesday of each month excluding July and October. Professional guest speakers provide educational content. Average 200-250 guests . 2014 dates, locations and topics at dallashr.org/calendar

luncheon sponsorship

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marketing ü 2 complimentary guests with reserved seating ü Marketing table in registration area

@ monthly luncheon table

networking ü Recognition in member newsletter, on the event page of dallas.org and onsite at event

ü Opportunity to distribute marketing material at the event events

$250 member $500 non-member

G.E.O. Series

ü Acknowledgement by chapter president ü Recognition on the event page of dallashr.org ü Two luncheon registrations ü One marketing table near registration area ü One flyer or brochure placed in chairs

Geographic Educational Opportunities The four-part G.E.O. Series provides an intimate learning environment with ample time for networking and one-on-one discussion. 2014 dates and locations TBD.

$500 per event $1500 series

Quarterly events provide opportunities for members to make personal connections with fellow members and chapter leaders. Hosted at popular dining, entertainment and sports venues throughout the D/FW area and typically attract 50-60 guests.

$500 member $750 non-member

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Awards & Scholarships

Speaker Appreciation Sponsor exclusive 12- month sponsorship - $2000 ü Customized thank you gift featuring sponsor logo provided to monthly

meeting speakers (DallasHR selects and provides gift) ü Verbal recognition at monthly meeting when gift is presented ü Listing on sponsor page of dallashr.org

Pursuit of Excellence Award exclusive annual sponsorship - $1500 Recognizes HR professionals who have demonstrated commitment to the field of Human Resources through pursuit of academic and professional achievement. ü Recognition on award info pages of dallashr.org ü Recognition in member communications ü Listing on sponsor page of website ü Verbal recognition and option to have representative onstage during

presentation of award

Drew Young Scholarship exclusive annual sponsorship - $1500 Encourages undergraduate and graduate students preparing for work in the field of Human Resources Management. ü Recognition on award information pages ü Recognition in member communications ü Listing on sponsor page of website ü Verbal recognition and option to have representative onstage

during presentation of award

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advertising

dallashr.org

newsletter ads

WEBSITE BANNERS

email blasts

& marketing

T h e H R M a rke t p l a c e. c o m

mem

ber

list

ren

tal

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d a l l a s h r . o r g 3,500+ unique visitors each month

More than 45% are NEW to the site

Average visit 2 min 53 sec

i n c l u d e s ü e x c l u s i v e b a n n e r a d o n h o m e p a g e ü p r e m i u m a d p o s i t i o n o n a l l l a n d i n g p a g e s ü l i n k s t o s p o n s o r - d e s i g n a t e d u r l

WEBSITE SPONSOR

WEBSITE SPONSOR

WEBSITE SPONSOR AD

$5000 1 2 m o s

October 5-8, 2014

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newsletter

a la carte ads banner 420 px wide x 100 px high 1 per issue, below first article 1 issue $500 3 issues $1275 (save 15%/issue) 6 issues $2250 (save 25%/issue) tiles 180 px wide x 100 px wide 3 per issue; right-hand column 1 issue $300 3 issues $1020 (save 15%/issue) 6 issues $1350 (save 25%/issue) rates are for consecutive issues members save an additional 10%

f e b 5 a p r 9

j u n 1 1 a u g 1 3

o c t 8 d e c 1 0

2014 exclusive sponsorship

$2100 6 consecutive issues

ü Banner ad under 1st article of each issue ü Recognition on Newsletter page of website ü Recognition on DallasHR sponsors page

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web position 1 210 px wide x 195 px deep 1 mo $300 3 mos $765 (save 15%) 6 mos $1,440 (save 20%) 12 mos $2,700 (save 25%) positions 2 and 3 210 px wide x 120 px deep 1 mo $225 3 mos $575 (save 15%) 6 mos $1,080 (save 20%) 12 mos $2,025 (save 25%) rates are for consecutive months; members save an additional 10%

B A N N E R A D S

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email blasts

member list rental

Your HTML email is delivered to all DallasHR members (minus opt-outs) on your behalf with your desired communication message. Message must be pre-approved and can include links, animations, video, and other dynamic elements. $1200 members $1400 nonmembers

The DallasHR member mailing list includes nearly 2,000 DallasHR members, including name, company, title, and mailing address. Membership list will be provided to sponsor’s preferred mail house or as pre-printed mailing labels for one-time use. $1100 members $1200 nonmembers

TheHRMarketplace.com

An interactive directory of

solutions and services for the

HR community. Reinforce your

brand and connect with HR

buyers and decision-makers.

Packages from $350 to $5,000+

TheHRMarketplace.com/mediakit

1-800-816-6710

dallashr@multiview.com

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c o n f e r e n c e b a g / b a d g e h o l d e r s / w a t e r b o t t l e / c o n f e r e n c e s e s s i o n s – m o n d a y / c o n f e r e n c e s e s s i o n s – t u e s d a y / t e x a s v o l u n t e e r l e a d e r o f t h e y e a r a w a r d / c o n f e r e n c e p r o g r a m s p o n s o r / l u n c h e s a n d b r e a k s - m o n d a y o r t u e s d a y / v o l u n t e e r a p p r e c i a t i o n g i f t s / c o n f e r e n c e v o l u n t e e r s h i r t s / m o b i l e a p p / h o t e l k e y c a r d / c l o s i n g r e c e p t i o n / g r a n d p r i z e s p o n s o r / w e b s i t e s p o n s o r / w e l c o m e r e c e p t i o n / c o n f e r e n c e p e n / e x c e l l e n c e i n e d u c a t i o n s t u d e n t s c h o l a r s h i p s / s i l e n t a u c t i o n / s p e a k e r l o u n g e a n d a p p r e c i a t i o n g i f t s / s c a v e n g e r h u n t s p o n s o r / p r o d u c t i v i t y / c h a r g i n g s t a t i o n s / p r e -c o n f e r e n c e w o r k s h o p s s p o n s o r / b o o k s t o r e / b u s i n e s s c e n t e r / e x p l o r e ! h r s w c / l e a r n i n g l a b / w e l c o m e c e n t e r / p u p p y c u d d l i n g / r e l a x a t i o n s t a t i o n / c o n f e r e n c e s e s s i o n s - w e d n e s d a y / s u p e r p r i z e s s p o n s o r ( s ) / h r s w c w e l l n e s s c l u b

The HRSouthwest Conference (HRSWC) is the premier regional gathering of HR professionals in the country, where dynamic keynote speakers deliver compelling themes and key industry thought-leaders present more than 100 educational sessions on a wide variety of trending topics. The Conference provides two-and-a-half days of educational and networking activities plus a robust Marketplace of leading-edge HR products, techniques and services. Learn more at hrsouthwest.com/marketplace. October 5-8, 2014 Fort Worth Convention Center For more info about becoming an HRSWC sponsor or exhibitor, contact: Nann Philips, exhibitors@hrsouthwest.com or 214-631-7476 x222

sponsorships from $3,500 to $15,000+

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CONTACT US DallasHR 4100 Spring Valley Rd. Suite 300 Dallas, TX 75244 Phone (214) 631-8775 Fax (214) 631-4533 Nann S. Philips, CMP, CMM Director of Business Development& Conference Strategy (214) 631-8775 x222 sponsors@dallashr.org

2014 SPONSORSHIP/ADVERTISING AGREEMENT 4100 Spring Valley Rd, Ste 300 Dallas, TX 75244 Office (214) 631-8775 x 222 Fax (214) 631-4533 sponsors@dallashr.org

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Company/Organization: __________________________________________________________________

Address: ______________________________________________________________________________

City, State, Zip: _________________________________________________________________________

Contact Name: Title:

Phone: _______________________________________ Fax: _________________________________________

Email:

DallasHR member? Yes No Member’s name and member #:

STRATEGIC SPONSORSHIPS All Strategic Sponsorships include: Recognition on member communications, announcements, etc. Recognition in monthly bulletin Recognition on homepage of HRConnect

Recognition on DallasHR.org "DallasHR Strategic Sponsor" web badge for sponsor to include on their website and other digital communications

Pick Your Strategic Sponsorship Level Partner – Pick 6*………$12,000 Investor – Pick 4………$7000

Supporter – Pick 3…….$5000 Contributor – Pick 2……$3000

Then You Pick Your Mix (enter quantity desired)… Ad on home page of the DallasHR web site* *Available to Partner Level Sponsors only Advertisement in DallasHR member newsletter HTML email blast delivered to DallasHR members on sponsor's behalf One-time use of the DallasHR member mailing list (for postcards, brochures, etc)

Logo included on member welcome letters DallasHR luncheon sponsorship G.E.O luncheon sponsorship DFW SMA luncheon sponsorship Marketing table at DallasHR luncheon

SPECIAL PROGRAMS, AWARDS & RECOGNITION SPONSORSHIPS

HR Executive of the Year……………..….$3000 Executive Breakfast Series………..……..$4000 Executive Breakfast – single installment..$1500

Speaker Appreciation……………..$2000 Pursuit of Excellence Award……..$1500 Drew Young Scholarship………….$1500

A LA CARTE SPONSORSHIPS & ADVERTISING (please check member rate/nonmember rate) DallasHR Luncheon $1900 member $2300 future member Marketing Table $500 member $750 future member DFW SMA Luncheon $500 member $500 future member G.E.O. Luncheon $500 member $500 future member

Networking Event $250 member $500 future member Email Blast $1200 member $1400 future member Mailing List $1000 member $1200 future member

Newsletter Banner Ad

1 issue $500 3 issues $1275 6 issues $2250 Newsletter Tile Ads

1 issue $300 3 issues $1020 6 issues $1350

Newsletter Sponsor (12 mo) $2100

Website Sponsor (12 mo) $5000 Website Ad - Position 1

1 mo $300 3 mos $765 6 mos $1,440 12 mos $2,700 Website Ad – Positions 2 or 3

1 mo $225 3 mos $575 6 mos $1,080 12 mos $2,025

2014 SPONSORSHIP/ADVERTISING AGREEMENT 4100 Spring Valley Rd, Ste 300 Dallas, TX 75244 Office (214) 631-8775 x 222 Fax (214) 631-4533 sponsors@dallashr.org

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NOTES (please specify date of sponsorship, ad size, frequency, etc.) ________________________________________

_____________________________________________

_____________________________________________

_____________________________________________

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DALLASHR SPONSORSHIP & ADVERTISING TERMS & CONDITIONS

Luncheon Sponsor Guidelines 1) Podium time limit is 2-3 minutes 2) Comments should be light, brief and non-promotional 3) No PowerPoint or other presentation media is permitted 4) No additional handout materials to be set in chairs or tables other than the one (1) item which is included with sponsorship. Any

additional promotional or branded material should be distributed from sponsor's marketing table in registration area 5) Sponsors are encouraged to provide a door prize drawing and collect business cards for the purpose of developing future business

contacts. The event guest list is not available to the sponsor. Other Terms DallasHR makes no warranties, guarantees or representations regarding benefits to be received by Sponsor from this sponsorship. DallasHR will not be liable to Sponsor for any damages for lost profits, lost income, lost revenue, incidental damages, consequential damages, or attorneys fees. Sponsor agrees to indemnify and hold DallasHR harmless for all claims, demands, and liabilities, whatsoever, made or asserted by any third party against DallasHR relating to any act of omission or commission of Sponsor. Cancellations must be made within 60 days of the scheduled event to receive a refund. Eligible cancellations will incur a 10% administrative fee. DallasHR may also cancel this agreement without refund or credit (except for situation “f”) for any of the following reasons: a) Sponsor breaches this agreement, b) Sponsor fails to pay DallasHR as outlined in this agreement, c) Sponsor is the subject of any negative publicity, which DallasHR determines in its’ sole discretion, is inconsistent with the principles or goals of DallasHR or reflects a negative image of DallasHR, d) DallasHR receives complaints from its’ members about Sponsor, e) Sponsor engages in any illegal or unethical activity, f) DallasHR is unable to hold the sponsorship event due to circumstances beyond its control. DallasHR reserves the right to review any and all material that will be used by the sponsor in advance to determine its appropriateness and quality. Full payment is due upon execution of this agreement.

PAYMENT & AUTHORIZATION Check payable to DallasHR (Tax ID #: 75-2499356) AMEX MasterCard Visa ________________________________

Cardholder Name ________________________________

Card Number

Exp. Date. Amount ________________________________

Cardholder Signature Authorized Representative: Signature Printed Name Date By signing this agreement, Sponsor/Advertiser agrees to abide by the above-stated Terms & Conditions and as outlined in the DallasHR Marketing Guide, which are made part of the contract as reference, and are fully incorporated herein.