sponsorship opportunities - make · benefits glossary.....8 media & sponsors.....10 sponsor...
TRANSCRIPT
SPONSORSHIP OPPORTUNITIES
MAKER FAIRE BAY AREASaturday, May 18 & Sunday, May 19, 2013
San Mateo County Expo Center
WORLD MAKER FAIRE NEW YORKSaturday, September 21 & Sunday, September 22, 2013
New York Hall of Science
OVERVIEW .................................2
TITLE SPONSOR .......................3
GOLDSMITH SPONSOR ..........4
SILVERSMITH SPONSOR .......5
COPPERSMITH SPONSOR .....6
BLACKSMITH SPONSOR ........7
BENEFITS GLOSSARY .............8
MEDIA & SPONSORS .............10
SPONSOR PACKAGES
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OVERVIEWTHE WORLD’S LARGEST DIY FESTIVAL
Maker Faire inspires, informs, connects and entertains thousands of attendees in a family-friendly environment that celebrates technology, education, science, arts, crafts, engineer-ing, food, sustainability, and more.
Audience63% Male, 37% Female54% own a home37% have an HHI of $100K or more
Age18-22 4.5%23-29 16.6%30-39 24.3%40-49 31.7%50-59 16.4%60+ 4.4%*Age 17 & under did not participate in survey
• 51% have children
• Over 79% have an undergrad degree or higher, over 39% have completed post-graduate work
•Top three vocational areas: Software, engineering, and education
• 20% attended Maker Faire both days
• 41% spent 7 hours or more at Maker Faire
• 87% would recommend Maker Faire to a friend, family member, or colleague
• 43% attended Maker Faire with their children
• Over 34% of attendees traveled more than 50 miles to attend Maker Faire
Maker Faire has reached over a half a million people in just six years.
MFBA
MFNY
Projected MFBA(100K MAX capacity for venue)
Projected MFNY
2006200720082009201020112012
140, 000
120,000
100,000
80,000
60,000
40,000
20,000
0
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For more information, please contact Sales at (707) 827-7039, [email protected]
TITLE SPONSOR (Limited to 2 per event, non-competing)
The Title Sponsor package provides maximum exposure to all attendees before, during, and after Maker Faire, as well as key positioning across MAKE properties. We will work closely with you to customize your presence and strategically align your brand with Maker Faire. Your company name/logo will be designated as a Title Sponsor and will receive title billing in all Maker Faire marketing and promotional materials.
POST EVENT:Stay in touch with the MAKE community: Receive 8 one-year corporate subscriptions to MAKE magazine.
MAKER FAIRE BAY AREA: $250,000WORLD MAKER FAIRE NEW YORK: $200,000
PRE-EVENT:Title BillingCustom EventMaker Faire NewsletterMaker NewsletterMaker Faire WebsiteMaker Faire Print AdvertisingCustom Feature in Pre-Event Press ReleaseMapProgram GuideOnline CoverageOnline Advertising on Makezine.comInclusion in MAKE SIP
ON-SITE BENEFITS & INCLUSION:On-Site PresenceTwo Speaking OpportunitiesSponsor BannerStrategic On-Site Branding IntegrationAttendee GiveawaysMaker Registration PacketsMaker Faire Staff Passes: 50 passesMaker Faire Guest Passes: 350 one-day passes
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For more information, please contact Sales at (707) 827-7039, [email protected]
GOLDSMITH SPONSOR The Goldsmith Sponsor package provides significant exposure to all attendees before, during, and after Maker Faire, with integration across MAKE properties. We will work with you to create a custom presence on-site and increase brand awareness through our marketing and PR channels. PRE-EVENT INCLUSION:Maker Faire NewsletterMaker Faire WebsiteMaker Faire Print AdvertisingFeature in Pre-Event Press ReleaseMapProgram GuideOnline Coverage Online Advertising on Makezine.comInclusion in MAKE SIP
ON-SITE BENEFITS & INCLUSION:On-Site Presence: Up to a 40’x40’ SpaceOne Speaking OpportunitySponsor BannerAttendee GiveawaysMaker Faire Staff Passes: 40 passesMaker Faire Guest Passes: 250 one-day passes
POST EVENT:Stay in touch with the MAKE community: Receive 6 one-year corporate subscriptions to MAKE magazine.
MAKER FAIRE BAY AREA: $100,000WORLD MAKER FAIRE NEW YORK: $75,000
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For more information, please contact Sales at (707) 827-7039, [email protected]
SILVERSMITH SPONSORThe Silversmith Sponsor package offers significant branding and exposure before, during, and after Maker Faire. As a Silversmith Sponsor, your company will have a significant presence on-site at Maker Faire, as well as inclusion in Maker Faire marketing and promotional materials.
PRE-EVENT INCLUSION:Maker Faire NewsletterMaker Faire WebsiteMaker Faire Print AdvertisingProgram Guide
ON-SITE BENEFITS & INCLUSION:On-Site Presence: Up to a 20’x20’ SpaceSponsor BannerMaker Faire Staff Passes: 30 passesMaker Faire Guest Passes: 100 one-day passes
POST EVENT:Stay in touch with the MAKE community: Receive 4 one-year corporate subscriptions to MAKE magazine.
MAKER FAIRE BAY AREA: $50,000WORLD MAKER FAIRE NEW YORK: $35,000
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For more information, please contact Sales at (707) 827-7039, [email protected]
COPPERSMITH SPONSORThe Coppersmith Sponsor package is a great opportunity to increase brand awareness and align your company with the growing community of Makers. As a Coppersmith Sponsor, your company logo will be included in the Maker Faire program guide and on the Maker Faire website.
PRE-EVENT INCLUSION:Maker Faire WebsiteProgram Guide
ON-SITE BENEFITS & INCLUSION:On-Site Presence: Up to a 10’x20’ SpaceSponsor BannerMaker Faire Staff Passes: 20 passesMaker Faire Guest Passes: 50 one-day passes
POST EVENT:Stay in touch with the MAKE community: Receive 2 one-year corporate subscriptions to MAKE magazine.
MAKER FAIRE BAY AREA: $17,500WORLD MAKER FAIRE NEW YORK: $15,000
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For more information, please contact Sales at (707) 827-7039, [email protected]
BLACKSMITH SPONSORThe Blacksmith Sponsor package is a great introductory opportunity to experience Maker Faire and reach the growing community of Makers.
PRE-EVENT INCLUSIONMaker Faire Website - Company name (no logo) and link to your site
ON-SITE BENEFITS & INCLUSION:On-Site Presence: Up at a 10’x10’ SpaceMaker Faire Staff Passes: 10 passesMaker Faire Guest Passes: 10 one-day passes
POST EVENT:Stay in touch with the MAKE community: Receive a one-year corporate subscriptions to MAKE magazine.
MAKER FAIRE BAY AREA: $5,000*WORLD MAKER FAIRE NEW YORK: $4,000*
* $500 upgrade fee for a premium corner placement (while availability lasts)
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For more information, please contact Sales at (707) 827-7039, [email protected]
PRE-EVENT BENEFITS GLOSSARY:Maker Faire Newsletter: Inclusion of your company logo.
Maker Newsletter: Inclusion of your company logo or featured offer.
Title Billing: Your company name/logo will be listed as the Official Title Sponsor for the Event in all Maker Faire advertising and promotion; online, pre-event, on-site and post event.
Maker Faire Website: Company logo prominently displayed on the Maker Faire Homepage and Sponsor Page.
Maker Faire Print Advertising: Your logo will be featured in Maker Faire print advertising in advance of the event.
Custom Event: The opportunity to host one exclusive Maker Faire VIP event within the Maker community.
Pre-Event Press Release: A custom press release or feature (depending on sponsorship level) in a Maker Faire Pre-Event Press Release.
Program Guide: Logo inclusion in Maker Faire Program Guide which is available to tens of thousands of attendees.
Map: Logo inclusion on Maker Faire Event Map based on your company’s on-site placement/sponsorship.
Online Coverage: Coverage within Makezine.com and Maker Faire’s social media outlets.
Online Advertising on Makezine.com: 200K banner impressions for Title Sponsor, 100K banner impressions for Gold Sponsor (cannot be transferred to existing or new contracts).
Inclusion in MAKE SIP: Print Ad in current Make’s SIP, Full Page for Title Sponsor, 1/2 Page for Goldsmith Sponsor (cannot be transferred to existing or new contracts).
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For more information, please contact Sales at (707) 827-7039, [email protected]
ON-SITE BENEFITS GLOSSARY:On-Site Presence*: A special area specifically selected for your company to reach tens of thousands of attendees and hundreds of Makers.
*You will be responsible for ordering and paying for electricity, internet, tables, chairs, drayage and any other special properties or other equipment to help you customize your space.
Speaking Opportunities: We will work with you to determine the appropriate on-site stage and opportunities. Topic matters must be approved by Show Management in advance of the event.
Sponsor Banner: Your logo will be prominently displayed on sponsor appreciation signage and positioned for high visibility.
Attendee Giveaways: The opportunity to distribute a DVD, flyer, or brochure to attendees through our onsite retail store, the Maker Shed. (Note: Item must be approved by Show Management in advance.)
Maker Registration Packets: You will have the opportunity to distribute a DVD, flyer, or brochure which will be included inside Maker Registration Packets. (Note: Item must be approved by Show Management in advance.)
Staff Passes: Full weekend access for staff.
Guest Passes: Complementary one-day passes for guests of your choosing.
POST EVENT BENEFITS GLOSSARY:Stay in Touch with the MAKE Community: Receive one-year corporate subscriptions to MAKE magazine.
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For more information, please contact Sales at (707) 827-7039, [email protected]
MEDIA
“Maker Faire is a state fair for ‘grassroots American innovation’ and the Do It Yourself (DIY) movement.” — Ira Flatow; Science Friday
ScienceFridayEvery Day Is
