sponsorship packages 2016 cotton district arts festival ...€¦ · experiences and interaction...

Cotton District Arts FestivalApril 16, 2016

The Cotton District Arts Festival began as a campaign to elevate awareness of the rich art and culture offerings of Starkville, Mississippi. The festival goers are diverse, active, and involved, and they are loyal to the sponsors that make the CDAF possible. The average attendee has been to the festival for multiple years and annual average attendance is between 35 to 40,000. The CDAF offers top-quality brand experiences and interaction with attendees. The festival is dynamic and offers plenty of opportunity to generate edgy content for ever-evolving social media and viral marketing.

The CDAF is a one-day event (9:00 am to 5:00 pm) that can contribute up to 2 hotel nights for festival-goers as well as the vendors participating. Local restaurants and motels/hotels have acknowledged the festival as the second largest annual revenue-generating event for their businesses.

A Market Study done in 2014 by Mississippi State University showed nearly half of attendees have an income of more than $50,000 and 20% have incomes of more than $100,000. Up to 80% of “local” attendees come from outside the Starkville city limits but within a 50 mile radius. The festival generated 651.5 hotel nights in 2014. Combined with people also attending Super Bulldog Weekend in 2014, the CDAF was responsible for bringing over $3,000,000 in spending to the Starkville area. Vendors reported more than $160,000 in sales and the CDAF collected more than $10,000 in sales tax in 2015. From 2011-2015 the festival averaged $145,000 in sales and nearly $11,000 in sales tax . The festival expects to continue the growth trend and is positioning itself to accommodate increased attendance that will undoubtedly increase economic impact.

The festival’s intended market is approximately 180 mile radius from Starkville, MS, including Memphis,TN, Jackson, MS & Tuscaloosa, AL. Your company can be a part of supporting the premiere festival event in Starkville and Oktibbeha County. We offer several sponsorship levels so businesses of all sizes can take part in the 2016 Cotton District Arts Festival.

Stellar RecognitionThe CDAF team strives each year to add quality to its events and has received numerous awards that demonstrate its success:

The Greater Starkville Development Partnership “Crystal PineappleAward” given to an event or organization that enhances the qualityof life and encourages tourism to the Starkville area

The American Bus Association’s “Top 100 Events in North America”

The Southeast Tourism’s “Top 20 Events in the Southeast”

Mississippi Magazine’s “M” list for Top 5 festivals in Mississippifor 2012, 2013, 2014, and 2015

SPONSORSHIP PACKAGES 2016

101 South Lafayette Street, Suite 18 | Starkville, Mississippi 39759 662.324.3080 | [email protected] | www.starkvillearts.org

2016 Poster

2014 Examples

PostcardArtwork

2014

• Top level mention in all press related to the event (radio and newsprint)• Logo on Postcards• Name / Logo recognition on all digital event communications (8+ email blasts

reaching Alumni / MSU faculty & staff /students, vendors and community members beginning in January 2016)

• Logo recognition on posters and any print ads placed prior to event• Logo recognition on Festival Tee Shirt• Logo recognition on front page of website for 6 months after event plus each

logo links to company site• Logo recognition used in all social media venues including CDAF app • 2 X 6 Full color Logo Banner displayed at CDAF Hospitality / Information tent

(strategically located in middle of festival)• Automatic membership to the Starkville Area Arts Council for 15 employees

($450 value)• Appropriate visual sponsorship recognition at all SAAC events for one year

SUPERNOVA | $5000 (ONLY one SuperNova Sponsorship Available)

• Name recognition in press related to the event (print)• Name recognition on digital event communications (8+ email blasts reaching Alumni / MSU faculty & staff / students, vendors and community members beginning in January 2016)• Logo recognition on selected page(s) of website for 6 months after event plus

each logo links to company site• Verbal recognition at the event from entertainment stage if company is

sponsoring a stage• Logo recognition used in social media venues• 2 X 6 Logo Banner displayed at your choice of one of the main entrance gates or

on one of three stages• Automatic membership to the Starkville Area Arts Council for 10 employees

($300 value)• Appropriate visual sponsorship recognition at all SAAC events for one year

SIRIUS STAR | $2500 (5 Sirius Star Sponsorships available – First come, first choice : Choice of sponsoring one of the main entrance gates or one of three stages plus everything listed below)



• Name recognition on digital event communications (8+ email blasts reaching Alumni / MSU faculty & staff / students, vendors and community members beginning in January 2014)

• Logo printed on the official Run tee shirts• Logo recognition on Run page / TOS page for 6 months after festival plus each

logo links to company site• Verbal recognition at the event as races begins and ends• Logo recognition used in social media venues• Logo Banner displayed at start / finish lines• Automatic membership to the Starkville Area Arts Council for 5 employees ($150

value)• Appropriate visual sponsorship recognition at all SAAC events for one year

SUPERSTAR | $2000 (2 SuperStar Sponsorships available – First come,first choice : Choice of either the 5K or Taste of Starkville)


• Logo recognition on website for 6 months after festival plus each logo links to company site

• Logo recognition used in social media venues• Logo Banner displayed at chosen Event• Automatic membership to the Starkville Area Arts Council for 2 employees• Appropriate visual sponsorship recognition at all SAAC events for one year

STELLARSTAR | $1000 (Villages, Pet Parade, Family Fun Run, Juried & Student Art – Pick one to sponsor, first come, first choice)

Official 5k Tee Shirt 2014



• Logo recognition used in social media venues • Pick a musical or other entertainment from the three stages to sponsor. Your

company logo will be featured on all web pages referring to your selected singer PLUS after the festival, any picture taken of your chosen act will contain your logo in the bottom right corner.

• Automatic membership to the Starkville Area Arts Council for 2 employees Appropriate visual sponsorship recognition at all SAAC events for one year

ROCKSTAR | $750 (Up to 16 RockStar Sponsorships Available:one for each musical act on West & East Stage)

Combined with people also attending Super Bulldog Weekend in 2014, the CDAF was responsible for bringing over $3,000,000 in spending to the Starkville area.



• Logo / Name recognition on website for 6 months after festival • Social media recognition

CONSTELLATION | $50 (Purchase a star to support the CDAF orin ‘Memory or Honor’ of individual)



• Logo recognition used in social media venues • Logo placed on ALL garbage cans and recycling bins • Automatic membership to the Starkville Area Arts Council for 2 employees • Appropriate visual sponsorship recognition at all SAAC events for one year

ECOSTAR | $500 (Up to 2 EcoStar Sponsorships Available)



• Logo recognition used in social media venues • Automatic membership to the Starkville Area Arts Council for 2 employees • Appropriate visual sponsorship recognition at all SAAC events for one year

CELESTIAL STAR | $500

Newspaper Banner Advertising Example

• As of 2015, there were over 1 billion mobile Facebook users!

• Americans age 18-64 reported they spend an average of 3 hours daily on social media.

SHOOTING STAR | $500



• Logo recognition used in social media venues • Logo placed on golf carts being used by CDAF volunteers • Automatic membership to the Starkville Area Arts Council for 2 employees • Appropriate visual sponsorship recognition at all SAAC events for one year

Official website with company logo links



sponsorship packages 2016 cotton district arts festival ...€¦ · experiences and interaction...

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