SPONSORSHIP PRESENTATION 2019

• Founded by Dr Sandeep Kate

• Satara Hill Half Marathon is organized by Satara Runners Foundation (SRF), a non profit organization formed by a group of like-minded people

Management Team

• Dr. Devdatta Deo,

• Race Director

• Dr. Prataprao Gole,

• President 2019

• Adv. Kamlesh Pisal,

• Past President

• Held annually in the historic city of Satara

• Event attracts runners from all over India as well as running athletes and enthusiasts from all over the world

• Proud member of AIMS (Association of International Marathons and Distance Races)

• Also affiliated with IIRM(International Institute for Race Medicine) – First and only member partner of this prestigious body

SATARA HILL HALF MARATHON

BACKGROUND

SHHM : A STEPPING STONE

• The race is an out and back course, meaning – we start and end at the same place (The Satara Police Ground).

• Course resembles that of Comrades Marathon, the world’s largest and oldest ultramarathon race and is recommended as a practice course for the 90 km long South African one.

• Guinness World Record holder of “the most people in a mountain run – single mountain” in 2017 (4801 runners)

• As per Townscript report of October 2018, SHHM is the third biggest marathon based on the number of finishers (5360)

• The PNB Metlife SHHM 2016 was featured on the cover page of Distance Running magazine (Edition 4). Approximately 400,000 copies are distributed annually to members of AIMS

• Featured on Runners World magazine “Top 52 best races In the world” in 2015, 2016 and 2018

GOING STRONG THROUGH THE

YEARS

• Unique finishers medals

• Beautiful and challenging route

• A memory to cherish forever

• Community based Event

• Approximately 8000 runners are expected this year

• The total footfall of people from India and Abroad: between 20,000 to 30,000.

• The coverage in the print, television and social media is expected to be massive; it will act as a viewership multiplier.

• PNB Metlife was the Title Sponsor of the event with Skechers being the Associate Sponsor: Both for the last three years

THE EVENT HIGHLIGHTS

Well Known Sports Brand

• A winner of multiple National and International awards from organization of repute

• 8th consecutive and successful event

• 3rd biggest marathon in the country

Credibility and Popularity

• Big fanbase of repeat participants

• This marathon is aspirational to serious runners….one they like to show off

• Event fully sold out: 8000 registrations for the 2019 event within an hour of opening of registration on Townscript

WHY YOUR BRAND SHOULD SPONSOR

THE EVENT

Profile of Participants

• Most runners are from metro cities of Mumbai and Pune

• 90% runners are millennials; below age of 35 years of age

• Mostly male and working professionals

Popularity on Social Media

• Active Fanbase of more than 11,000 people on its Facebook Page

• Videos on YouTube has high viewership ratings

• Plan on live telecast of event on Facebook Live and on YouTube Live

FOR THE SPONSORS

Multiple Events*

• Pre-Launch Gala / Pre-race expo: Social & Cultural event, a day before the event in Fan Zone

• Warm-up runs in Mumbai and Pune: Race expo and Bib distributions in these venues

• Events at newly inaugurated SRF museum in Satara

Media Coverage*

• Fan Zone/Water Kiosk branding

• Side wall branding along the marathon route

• T-shirt, Brochure / Flyers / Banner / Standee / Parking lot branding

FOR THE SPONSORS

Photos and Videos

• We have a team of our own

photographers and videographers.

Photos and videos will be freely shared

with the sponsors.

• Runners photos available at Pic2Go

Social Initiatives

• We have year long social welfare

activities going on in Satara

• “Beti Koi Bojh Nahi” themed Dhamaal

/ Fun Run

• Col. Santosh Mahadik Memorital

Street Workout Station

FOR THE SPONSORS

• PNB Metlife India Life Insurance

Company Limited is one of the

leading life insurance companies in

India present since 2001

• A multi-billion-dollar award winning

global brand, Skechers designs and

develops lifestyle and performance

product known for style, innovation,

quality and comfort

PAST SPONSORS AND PARTNERS

The Gatorade Company, INC. is an

American manufacturer of sports-

themed beverage and food products,

built around its signature line of

sports drinks. Gatorade is currently

manufactured by PepsiCo and is

distributed in over 80 countries

CURRENT SPONSORS WITH

A GLOBAL PRESENCE

• Promotional Print Literature

• Press Release in News-Papers

• T-Shirt & Race Kit Bag

• Race Guide Information Booklet (Print & PDF)

• Race Souvenir (Print & PDF)

• Race Finishers’ Certificates (Online / PDF)

• Banners & Signages (before & during the event)

• Booth Space at the Race Expo & the marathon path

• Banner Space & Signage along the marathon path

• Display backdrop on all Stages setup for functions for ceremonies

• Bring your guest for award & other ceremonies

• License to use the Logo for advertisement & Promotion by sponsors

SPONSOR BRAND ACTIVATION

POINTS*

ENTITLEMENTS AND

INVESTMENT

SPONSOR

ENTITLEMENTS

TITLE SPONSOR ASSOCIATE

SPONSOR (GOLD)

ASSOCIATE

SPONSER (SILVER)

Naming Rights E.g. “ABC

Satara Hill Half Marathon

2019”

✓

Logo & Promotional message

at all brand visibility points ✓ Logo visibility

opportunity

Logo visibility

opportunity

Booth Space in Pre-Race

expoHigh visibility ✓ ✓

Signage along marathon path

& Brand Balloons in the cityHigh visibility ✓ ✓

OOH Hoardings Minimum of 2

Exclusive Branding Activation

opportunityHigh Medium Low

Category Exclusivity ✓ ✓

INVESTMENT INR 35 Lakhs INR 20 Lakhs (upto 2

sponsors)

INR 10 Lakhs (upto 3

sponsors)

Exact deliverables / terms will be drafted in sponsorship contract after discussions.

All deliverables are subject to feasibility / *conditions apply

SPONSORSHIP

OPPORTUNITY

Sponsorship Packages can be

customized as per needs of the brand

SataraHillMarathon https://www.shhm.co.in

Sanver Sports Private Limited is our Marketing Partner for SHHM 2019.

Contact Mr. Sanjay Verma, CEO on +91-9892481284 / ceo@sanversports.com

contact.us@shhm.co.in