Sponsorship Proposal

The Denver Broncos and The North Face

Geoffrey LurieChief Executive Officer14450 Doolittle DriveSan Leandro, California 94577

Dear Mr. Lurie,

The Denver Broncos would like to invite The North Face to become an official sponsor of our organization. Through heavy research, we have found that our organizations have similar values, and target markets. Your organizations devotion to the community, youth development, outdoor exploration, and innovation are just a few of the values for which we have chosen to partner with The North Face. With our increasingly large fan base and your dedication to customer need, our partnership can help both of our organizations grow in tremendous ways.

After extensive research, we have found our organizations strive for similar values and goals. We share the same passion for inspiring the community to get involved in outdoor activities, supporting the preservation of the outdoors, and providing top quality products to our consumers. With the Denver Broncos recent success and large fan base throughout the Rocky Mountain region, United States, and the world, we can provide numerous markets to enhance your brands growth.

Below is a sponsorship proposal that outlines potential areas for growth in numerous ways. In the proposal, it shows potential growth for sales opportunities, community image, brandawareness, and employee morale with the package price totaling $700,000. With the combinationof Sports Authority Field to showcase your brand, and our constantly growing fan base, there’s no telling how much or organizations will prosper.

We are confident that our potential sponsorship has the capability of growing both our organizations to unreal heights. Thank you for your time and we look forward to meeting with you to further discuss our partnership.

Sincerely,

Brady KelloggVice President of Corporate Partnerships

Overview and History

The Denver Broncos are a professional football team in the National Football League located in Denver, Colorado. Founded in 1960, the Broncos play in the American Football Conference West Division and are winners of three Super Bowls, most recently Super Bowl 50 in 2015. Our current leadership includes owner Pat Bowlen, CEO Joe Ellis, Vice President/General Manager and former Broncos Super Bowl MVP John Elway, and head coach Vance Joseph.

The Broncos play all home games at Sports Authority Field at Mile High. Sports Authority Field at Mile High stands at an elevation of 5,280 feet above sea level, a characteristic that remains today as one of the most internationally recognized of any sports venue in the world. Sports Authority Field provides outstanding, unobstructed views for 76,125 fans on five levels of seating, including 8,200 club seats and 144 luxury suites. In addition to being home of the Broncos, the stadium also hosts the city's Major League Lacrosse team, the Denver Outlaws and numerous other events year-round. In college football, we have hosted numerous rivalry games, most recently between the Colorado State University Rams and the University of Colorado Boulder Buffaloes.

The Denver Broncos value giving back to the community and bettering the lives of those less fortunate. Players, coaches, and other personnel are constantly visiting school, encouraging kids to get outside and exercise as well as living a healthy lifestyle. The Broncos give back to thecommunity in numerous ways by building with Habitat for Humanity, inspiring the Boys and Girls club, encouraging the American Cancer Society, giving hope to the Rose Andom Center, nourishing through the Food Bank of the Rockies, supporting the Alzheimer’s association, givingto the Bonfils Blood Center, serving the Denver Rescue Mission, and empowering through Project Pave.

Promotional EventsBroncos 7k

The Denver Broncos host an annual 7k run that allows fans to interact with the team, run through the tunnel onto the field, and win prizes. All proceeds will be given to the National Sports Center for the Disabled. The event takes place at Sports Authority Field at Mile High eachLabor Day weekend.

Play 60

With Play 60, Broncos players and staff encourage children to take actions to improve nutrition and physical activity at their school and for their own health. The Broncos partake in multiple Play 60 events year-round at different schools and recreation centers.

Team Catch

Team catch is a Broncos event that has partnered with multiple organizations including Playworks, Project Pave, and Character Playbook to better the community through character and heart. Multiple events are held each year at different schools with each organization.

Attendance Figures and DemographicsThe Denver Broncos ranked sixth in the NFL with overall attendance at 614,193 and

average attendance at 76,774 a game at Sports Authority Field at Mile High in the 2016 seasonwhile playing eight home games during each season. In the 2015 season, the Denver Broncosfifth in both categories with 615,381 in overall attendance and 76,922 in average attendance.

Football-NFL Attendance: % by Age GroupItem 2013 2014 2015 201613-17 7.8 4.7 4.8 3.518-34 33.3 37.5 34.6 29.135-49 30.6 27.0 34.3 30.950-64 20.4 24.2 19.9 26.865+ 7.8 6.6 6.4 9.6Median Age 38.0 40.0 40.0 42.0

Football-NFL Attendance: % by Household IncomeItem 2013 2014 2015 2016Under $25,000 14.2 7.5 7.5 8.3$25,000-$49,999 21.0 21.3 18.5 17.1$50,000-$99,999 30.6 37.2 37.9 33.6$100,000 or more 34.1 34.1 36.1 41.0Median Income $72,300 $74,400 $78,900 $86,700

Media CoverageTV Broadcast:

The Denver Broncos are partners with 9news, KUSA-TV (NBC affiliate), the team’s official television sponsor.

Radio Broadcast:

Social MediaTwitter: Snapchat:

Facebook: Instagram:

The Broncos are heavy users in social media with Twitter, Snapchat, Facebook, and Instagram.

Print Media

The Denver Post provides the Denver Broncos with local news coverage and has for many years.

CompatibilityTarget Market

The Denver Broncos and The North Face share similar target markets and demographics. Both share a target market that consist of men and women ages 18-50, with middle to high income. Living in Denver, Colorado means being exposed to colder climates as well as opportunities for outdoor activities, which can all be satisfied with the use of The North Face apparel. During the NFL season, which takes place from September, all the way to February temperatures can drop well below freezing especially in December. Our fans need to stay warm while attending our games and what better way to keep them warm than dressed in The North Face apparel. With our colder weather and similar target market, The North Face would align perfectly to appeal to our fans.

Commitment to Community and Youth Development

The Denver Broncos and The North Face both value giving back to the community and youth development. The Broncos are committed to getting kidsphysically active for 60 minutes a day and improving nutrition through the use of Play 60 and others such as Team Catch and the Boys and Girls club. The North Face aspires to empower the community to get off their

phones and connect with the outdoors through the use of events such as Mountain Athletics training. All events aim to get people outside and physically involved with the outdoors.

Image Congruency

Our organizations brand image is one of the most importantaspects we have and we must ensure our image is always at the top of our consumers’ minds. To make sure we always leave a positive image in our consumers’ minds, we take pride in bettering our community and staying true to all our values and goals. We strive to not only be champions on the field, butoff it as well. We see that The North Face takes that same pride in bettering those around you and making it capable for them to achieve their desires. The Broncos are seen around theworld as a class organization who plays by the rules and sincerely wants to better the lives of all. Partnering with us

will not only increase your customer base, but also show that you too believe in those same values.

Sponsorship PackageBelow is a list of the benefits your organization will receive from this sponsorship

agreement. These include increased sales opportunities, improved customer image, increased brand awareness, and improved employee morale. A list of benefits we plan to use to achieve these goals is also included below.

Increased Sales Opportunities

Advertise The North Face on video boards and screens all around stadium throughout games

o The North Face will appear on screens a total of 8 times throughout the game for 15 seconds each

Place promotional tents around the stadium to showcase apparel and gift giveaways Sell The North Face merchandise in stores around the stadium Have employees walk around the stadium inside and out before and during the colder

weather games selling gloves, hats, and other apparel

Improved Community Image

Percentage of proceeds from merchandise will be donated to an organization of your choosing that supports the preservation of the outdoors

Have The North Face sponsor an event with the Boys and Girls club and promote it with social media

Increased Brand Awareness

The North Face logos placed all around the stadium Promote The North Face and Broncos partnership on our website Run The North Face ads on local television and radio stations Connect both organizations on social media and promote our partnership and each other’s

products Place The North Face stands throughout stadium to display new products Have the team wear Broncos gear by The North Face for all cold weather games while on

the sideline

Improved Employee Morale

Have The North Face suite available to The North Face employees for any games or otherevents

Offer discounts to all The North Face employees to all games and events

Package PriceTotal Package Value: $1,000,000

The North Face Investment: $700,000

Impact MeasurementTo ensure we have a successful sponsorship, we will evaluate each goal at the end of each

season to help us measure the success of our partnership and any areas that need improvement. The following includes the necessary measures to determine the impact of our partnership.

Increased Sales Opportunities

Compare sales before and after sponsorship Review merchandise revenue reports Track how many fans come up to the tents and survey them on their experience

Improved Community Image

Survey fans after sponsorship exposure about the attitudes and image of The North Face and Broncos

Measure donations and amount of community work Measure impact donations had on organization and community by surveying organization

Increased Brand Awareness

Survey fans on what brands they noticed around the stadium and on our website and how many times they noticed them

Measure TV and radio exposure Monitor website traffic Measure how much The North Face was mentioned on our social media sites Survey fans on their thoughts about new The North Face apparel

Improved Employee Morale

Survey employees before and after sponsorship measuring morale and their thoughts on the brand

Track the number of tickets and suites used by employees

Football-NFL Attendance: % by Age GroupFootball-NFL Attendance: % by Household Income