Sponsorship prospectus

Multicultural Month August 2018

Celebrate Queensland’s MulticulturalismIn August 2018, the Queensland Government will present the third annual Queensland Multicultural Month and we are pleased to offer you the opportunity to participate in this significant celebration.

Queensland is one of the most culturally diverse places in the world, with more than 21 per cent of the population born overseas in more than 220 countries and territories. Our diversity deepens and enriches our community and provides an invaluable asset for Queensland’s future and gives us a competitive edge in an increasingly globalised world. Celebrating our diversity is good for business, good for the community and attracts people to live, work, learn, invest and visit Queensland.

There’s never been a better time to show your support for multiculturalism in Queensland.

Multicultural Month August 2018

Key dates

Weekly themes

Queensland Multicultural Month is held in August. Significant promotion of celebrations and activities will run in the lead up to and throughout the month.

Each week of Queensland Multicultural Month will focus on a theme:

Speak (13 - 19 August)

A week to celebrate success and share languages, culture and stories, creating inclusive and united communities.

Connect (6 - 12 August)

A week to celebrate the bringing together of communities to relax, socialise and reflect.

Grow (20 - 26 August)

A week to celebrate growing diversity in the workforce and nurture the next generation of migrant entrepreneurs to grow economic and social opportunities.

Move (1 - 5 August)

A week to celebrate the unifying nature of sport, recreation and arts activities in Queensland.

Multicultural Month August 2018

Queensland Multicultural Awards

The Queensland Multicultural Awards recognise the valuable contributions of Queenslanders who support and promote a united, harmonious and inclusive Queensland community. The awards presentation is a highly anticipated annual event for Queensland’s multicultural community, bringing together representatives from a range of community, corporate and other key contributors to our state’s rich multicultural identity. In 2017, the awards gala lunch was attended by over 370 guests and received more than 100 statewide nominations.

Culture Train regional music tour

A group of Queensland multicultural performers travel to communities in regional and remote Queensland to host free workshops and performances.

This transcultural musical journey through some of Queensland’s most remote towns takes the concept of cultural and musical harmony to new levels with more than 25,000 regional Queenslanders enjoying the tour in 2017.

Regional festival and events

Throughout the month, events happen from Queensland’s far north to the south east.

Some of the highlights include the Townsville Cultural Festival, the Toowoomba Languages and Cultures Festival and the Gold Coast Multicultural Festival, with more events added to the calendar in the lead up to August.

Key activities

Multicultural Month August 2018

Statewide promotional campaignQueensland Multicultural Month 2018 communication activities will promote the monthly themes and our multicultural success story via traditional and digital media. The promotional campaign will include:

1. a comprehensive campaign website, featuring an events calendar, video and content about the economic and social contributions multiculturalism make to Queensland

2. promotion through print and digital media

3. extensive social media promotion

4. e-marketing to targeted stakeholder groups

5. collateral distribution to funded events and more.

Queensland Multicultural Month in 2017 achieved high levels of engagement, both statewide and nationally, via a variety of promotional channels including print, online and social media, generating more than 700,000 social media impressions and almost 15,000 unique website views within the month.

Multicultural Month August 2018

Opportunities for involvement as a sponsor of Queensland Multicultural MonthWe are seeking sponsors who understand the enormous benefits of diversity and a united, harmonious and inclusive Queensland. We invite you to work with us to showcase these benefits to a statewide audience throughout August. Be part of our largest celebration of multiculturalism.

Queensland Multicultural Awards

Themed weeks

Category sponsor of a Queensland Multicultural Award (QMA) which may include:

• organisation profile in QMA printed program and logo on program cover

• presentation of award with Minister for Multicultural Affairs

• tickets to the QMA Gala Lunch

• trade table at QMA Gala Lunch

• display banners in a prominent position at QMA Gala Lunch.

Principal supporter of a themed week such as:

• Move week: A celebration of the unifying nature of sport, recreation and arts activities in Queensland.

• Connect week: A celebration of bringing communities together to relax, socialise and reflect.

• Speak week: A celebration of shared language, culture and stories creating inclusive and united communities.

• Grow week: A celebration of growing diversity in the workforce and nurturing the next generation with economic and social opportunities.

Please note that certain weeks may have already been committed. Please contact Eamonn Dwyer on 07 3452 7877 to confirm.

Multicultural Month August 2018

Principal supporter of an event which may include:

• opportunity to speak

• a variety of complimentary tickets for Queensland Multicultural Month events

• placement of banners and trade tables at a variety of Queensland Multicultural Month events.

Recognition as a supporter of Queensland Multicultural Month which may include:

• printed collateral

• Queensland Multicultural Month website

• paid advertising.

Opportunity to have a stall at Queensland Multicultural Month funded events.

Events and activities

Promotion as a supporter

Trade stall at funded events

Your contributionOur sponsorship ranges from our Awards Sponsor valued at $4000, to our Principal Sponsor at $40,000.

These opportunities are subject to negotiation and dependent on the level of investment.

Tailored sponsorships can also be arranged. Contact us to see how we can assist your organisation.

Multicultural Month August 2018

Encourage your stakeholders, clients and staff to participate in key activities such as:

• nominating for the Queensland Multicultural Awards

• attending Queensland Multicultural Month events and activities

• organising workplace morning teas acknowledging the cultural diversity in the workplace.

We look forward to working with you as a supporter of Queensland Multicultural Month to make the month bigger and better for all Queenslanders. As a sponsor of Queensland Multicultural Month, we invite you to consider producing activities of your own to add value to your investment and to demonstrate your organisation’s commitment to Queensland’s cultural diversity.

Promotion of Queensland Multicultural Month and key activities through your business marketing channels.

Development of activities during Queensland Multicultural Month including cultural celebrations at your place of business such as:

• seminars or training with multicultural themes

• welcome seminars for refugees and newly arrived migrants

• cultural celebrations for members, customers or staff.

Activities

Promotion

Participation

Further information

If you are interested in contributing to Queensland’s cultural diversity, financially or in-kind, by supporting Queensland Multicultural Month, we would appreciate hearing from you.

Please contact:

Eamonn DwyerDepartment of Local Government, Racing and Multicultural Affairs

PO Box 15009

CITY EAST Qld 4002

T: 07 3452 7877

E: eamonn.dwyer@dlgrma.qld.gov.au

ABN: 25 166 523 889

MulticulturalQld

@MulticulturalQ