Options at KAM Kartway

SPONSORSHIP

Marketing Partnership Opportunities and

KAM Kartway4746 E. Hwy 114

Rhome, Tx 76078817-300-5645

Kamkartway.com

INTRODUCTION

• The benefits of promoting through karting are many, but here are the biggies:• Kart racing a true family centered grassroots form of racing and is the fastest growing

motorsport in the USA. • According the National Kart News over 66,000 families working together each weekend for their

race team. • Over 92% of today’s professional drivers from karting and most of them in NASCAR have ties to

dirt karting like – the newest and hottest new driver? Rookie Kyle Larson! And our KAM Drivers competed WITH him the Tulsa Shootout just three years ago. Last year, KAM family member Kaley also ran several Sprint Car races with him and plans to again this year during the Knoxville Nationals (if his Owner lets him after Tony Stewart’s accident last year in the Sprint Cars).

• The average length of karting participation is 16 years. • Karting is the first step in the motorsports ladder and 99% of these kids have motorsports

career goals after karting.• KAM Kartway is a leader in Dirt Track racing and has produced the most Track, Regional and

National Champions than any other track in the US. The Midwest region is the location of 44% of all karters and our reach goes out to all of them by reputation and talent of both the track and of the KAM Drivers (current and former).

• Racers are the most Brand loyal consumers in America. They support the companies that support their sport.

• The average age of the Dirt Karter is 22 years old, with rookies starting as young as 4. This is a sport that every age, demographic and gender can enjoy and participate in.

– 25% are ages 4-21– 52% are ages 22-35– 23% are ages 35 and up

• Track Owners and promoters, Mike & Kelley Engstrom have a combined karting background of almost 40 years and have owned, operated and supported karting events for 19 years in association with between KAM Kartway and their race shop KAM Karting Supply.

• Sponsorship exposure goes well beyond the weekend racing because of this. A large customer pool frequents the location daily as the race shop is at the same location and they share a driveway & parking lot. The location is also on a State Highway 14 miles West of Texas Motor Speedway with high volume drive by – our track stands out and signage is in premium location.

“This is were kids go to learn how to race.”- Bill Kee, Owner Bill Bilt Wings

KAM Drivers have historically DOMINATED everywhere they go!

When you Partner with KAM Kartway you gain exposure through the KAM Drivers on a National Level!

Options Available

Benefiting Youth & Grassroots Racing in North Texas

24 Race Points Championship Series

Poker Run

Freedom Fest Fireworks

Redneck Nationals

John Makula Memorial Race

Short Track Shootout

Affiliate Sponsors*

As with all motorsports, tracks and race venues, KAM Kartway simply could not exist

without the generosity of our dedicated sponsors.

We can custom tailor a marketing plan to suit your advertising needs. Following are some Sponsor

Packages that we currently have in place.

24 RACE SUMMER POINTS

SERIES

Now taking Sponsorship reservations for the 2015 season!

One of the oldest and most popular points series’ for held in

the Midwest for over 10 years.

#1 Series in MidwestTitle, Associate, & Class Sponsorships AvailableOne of the oldest and most popular points series’ for held in the Midwest for

over 10 years. • Title Sponsor: $3,500

– Name/Logo on all weekly trophies/awards and series Championship Cups – Logo on main Sponsor page top & center for the year– Logo included in Sponsor Collage which is on sidebar of KAM Kartway Website (all pages)– Name of Series named after company.– Reserved Pit Spot in prime location for all points races– Booth at year end awards celebration & swap meet (new for 2014)– Sponsored Blog Posts >no less than 3/yr (sponsor supplied copy, photos and/or videos)– 2 Season Pit Passes and 2 tickets to year-end awards celebration.– 1 Driver Season Pass (to be used for your driver or gifted to a recipient at KAM)– 3 Billboard signs locations (Title sponsor space at center of track, highway side and trackside 5x8, signs

provided by sponsor)– Logo on track t-shirt (new for 2015)– Logo on all Marketing and Press Releases related to Series– Logo on Printed Flyers for Series (ie: Schedule)– Logo/Link included in monthly eNewsletter on random/rotating basis (distribution 500 monthly)– Driver Appearances for your marketing event– Presentation of Sponsor Appreciation plaque at year-end awards celebration– Social Media channel posts monthly on Facebook, Pinterest, Google+, Twitter and Tumblr– NEW – Sponsorship Benefactor: This year we will be awarding a graduating KAM driver a sponsorship package

worth $500 - $800 that the Title Sponsor will be listed as a Backer in presentation, media & custom graphic. • Class Sponsors: $600

– Name/Logo on Class Championship Cups 1st through 5th Places – Logo on Events page of KAM Kartway Website with Link– Logo on Sponsors Page of KAM Kartway Website– 1 Season Pit Pass Points Series– Billboard spot on track for 5x8 sign provided by sponsor– Driver Appearance from your class drivers at your location– Logo on track t-shirt– Presentation of Sponsor Appreciation plaque at year-end awards celebration

• Associate Sponsors: $1,000 *Note this sponsor level is for the entire year!– Official ______ of KAM Kartway & Category exclusivity (we will not be partner with any other like company)– Logo on Sponsor & Home page of KAM Kartway Website with Link – Logo on Sponsor Tab of Facebook page, Pinterest and Google+ social media– 3 Season Passes for Points Series and 2 tickets to year-end awards celebration– Billboard spot on track for 5x8 sign provided by Sponsor as well as highway facing sign– Logo on track t-shirt– Presentation of Sponsor Appreciation plaque at year-end awards celebration– Driver Appearance at your location 2 times per year– PA Announcements 4 times per race event– Social Media channel posts monthly on Facebook, Pinterest, Google+, Twitter and Tumblr– NEW – Sponsorship Benefactor: This year we will be awarding a graduating KAM driver a

sponsorship package worth $500 - $800 that the Title Sponsor will be listed as a Backer in presentation, media & custom graphic.

POKER RUNTrue Marketing Partnership

Opportunity2nd Annual Poker Run

$2,500 to $5,000 Title Sponsor(see event details for more information on marketing options for this event)

Here is the Poker Run plan:The Poker Run was a super fun event last year that can be made bigger with more PR Value and therefore bigger ROI for both KAM Kartway and the Marketing Partner.

• This package includes:• Title Sponsor of the Poker Run – the name of event is named “Annual KAM Kartway Poker Run

brought to you by: _______” (or “Sponsored by” your choice”.• Custom logo for event created with your company logo, name or tag line. • Permanent Custom 5x8 medal track sign (Value $600 for 1 year – with option to renew).• Temporary 4x8 foot Promo Banner displayed at track before, during and after the event with your

name on it (or custom logo)• Duplicate Promo Banner sized 1 ½ x 3 foot for the Sponsor to use at the will.• 50 – 5x7 Promo Card with matching envelopes for the Sponsor. *the artwork can easily be

converted into a 8x10 Flyer as well (added value for Sponsor)• Logo or name of Company/Brand on Promotional Playing Cards Sunglasses. *these will be given

out to drivers at event• Name or logo engraved on race event trophies (30 total trophies will be given out)• Special Poker Run “Winner” sign to be made with logo for use with feature winners photos and the

poker run winner. Photos are displayed on photographer’s website and are available for purchase. Drivers who purchase these most likely put on their websites, Facebook and other media sites so the extended ROI is unlimited.

• Option to promote your company, brand or event at the track with dedicated speaking time during the live driver meeting which is mandatory attendance.

• Custom logo stickers given out to all the drivers.• Custom event t-shirts with Custom logo (see above) and additional company logo, slogan or tag line

incorporated on front, back or both. Profits of the sale of the t-shirt the first year will be given to the sponsor of the event!

• Minimum of 2 Blog posts on KAM Kartway.com with linked to Facebook, Twitter, LinkedIn and Tumblr.

• Static ad of sponsor on website and included in email newsletter - 2 minimum ($500 value)• Pinterest board for Poker Run that will feature the sponsor prominently on as the cover Pin

(picture).• Name of sponsor will be included on the official KAM Kartway Schedule “___” Poker Run and listed

in all media spots the same way.• Sponsor blog post about company, product or brand – either written by us or in house company.

This will be a stand-alone post about you and can be posted whenever you like! Will include links too!!

• Optional custom designed t-shirts can provide instant return on investment and KAM will provide the Sponsor with 100% of the profits for 2014’s event. Based on history of KAM shirt sales the estimate of $500-$700 would be in line for budget purposes.

Some FUN Marketing and

Branding options to consider for the

Poker Run!

Your Logo or Tag Line

John Makula Memorial

This November will mark the 8th Annual Event that

honors the spirit of the “KAM Fam” as we honor

the memory and legacy of our first “Patriarch”

SportsmanshipHonor, Integrity & Determination

is the theme of this eventThis Annual Event was established to honor the spirit of the KAM Fam as we honor the memory and legacy of first “Patriarch” John Makula.

• Title Sponsor: $1,000– Name/Logo on all Trophies – Logo on event page on Website & Facebook– Logo included in Sponsor Collage which is on sidebar of KAM Kartway Website (all pages)– Name of event named after Sponsor (ie: John Makula Memorial brought to you by _____ OR _____’s

John Makula Memorial OR memorial named after someone just as worthy = Title Sponsor’s choice)– Booth at race event, year end awards celebration & swap meet– Sponsored Blog Post (sponsor supplied copy, photos and/or videos)– 4 Pit Passes to race event and year-end awards celebration.

• Class Sponsors: $250 – Name/Logo on Class Trophies 1st through 3rd

– Logo on Events page of KAM Kartway Website with Link– Logo on Sponsors Page of KAM Kartway Website– 2 Pit Passes to Race Event and year end awards celebration

• Website Links: All sponsors will get a website link to their home page or Facebook page. Sponsored blog post will be available to those sponsors who are interested.

• PA Announcements throughout event.•Social Media channel posts monthly on Facebook, Pinterest, Google+, Twitter and Tumblr• Signage for event (2'x4' vinyl type sign to be provided by sponsor)• Track will distribute coupons or other marketing material for sponsor.

• NEW – Sponsorship Benefactor: This year we will be awarding a graduating KAM driver a sponsorship package worth $500 - $800 that the Title Sponsor will be listed as a Backer in presentation, media & custom graphic.

SHORT TRACK SHOOTOUT

2015 will be the 6th year for this 2-day Show Event that draws close to 100

entries each year

Short Track ShootoutA 2-Day Race Event

• Title Sponsor: $1,500– Name/Logo on all Trophies – Logo on event page on Website & Facebook– Logo included in Sponsor Collage which is on sidebar of KAM Kartway Website (all pages)– Name of event named after Sponsor (ie: John Makula Memorial brought to you by _____ OR

_____’s John Makula Memorial OR memorial named after someone just as worthy = Title Sponsor’s choice)

– Booth at race event, year end awards celebration & swap meet– Sponsored Blog Post (sponsor supplied copy, photos and/or videos)– 4 Pit Passes to race event and year-end awards celebration.

• Class Sponsors: $350 – Name/Logo on Class Trophies 1st through 3rd

– Logo on Events page of KAM Kartway Website with Link– Logo on Sponsors Page of KAM Kartway Website– 2 Pit Passes to Race Event and year end awards celebration

• Website Links: All sponsors will get a website link to their home page or Facebook page.

• Sponsored blog post will be available to those sponsors who are interested.

• PA Announcements throughout event.• Signage for event (2'x4' vinyl type sign to be provided by sponsor)• Track will distribute coupons or other marketing material for

sponsor.

• NEW – Sponsorship Benefactor: This year we will be awarding a graduating KAM driver a sponsorship package worth $500 - $800 that the Title Sponsor will be listed as a Backer in presentation, media & custom graphic.

Don’t get taken for a ride…

We are not the typical race track. KAM Kartway’s goal is RESULTS and we are only successful when our Sponsors and Racers

are WINNING.

With 20 years in the Motorsports industry and another 20 in Marketing, our innovative and creative approach brings value added benefits to all KAM

Participants.

Your target demographic is waiting to hear from you!

Rookie Clinics & Open Track PracticeMarketing & PR TrainingKarting 101Advanced TechniquesTech & Set up workshopsD4D Prep WorkshopsBlog

Need Based Senior Citizen Season PassesDisabled/Injured Vet Driver Sponsorships Free Printables, ebooks and Free Worksheets Swap Meet (new for 2014)

Hall of Fame (new for 2014)

Youth Ministry

Examples of KAM Programs Offered

WHEN YOU INVEST IN KAM KARTWAY, YOU ARE ALSO INVESTING IN THE RACING

CHAMPIONS OF TOMORROW!

No other track offers this wide-ranging race program with an emphasis on driver development and skill building. Help us

continue to create a solid racing foundation for long and successful motorsports careers.

It’s their dream and your target market!

SIGN UP TODAY