Sport and Physical Activity Strategy

Dave Stock

Principle Officer – Leisure and Recreation (Operational

Services)

2017 – 2021

Update on Progress

Sport England Strategy: Towards An Active Nation

Seven investment principlesSeven investment principles

+Customer

Focus

Underpinned

by

What we

invest in

How we

decide

How we

think

OutcomesSocial and

Community

Development

Individual

Development

Mental

Wellbeing

Physical

Wellbeing

Economic

Development

Tackling

inactivityVolunteering Facilities

Local

deliveryMass

market

Children

and young

people

Core

market

Workforce Coaching Active Lives

Sport England: Towards an Active Nation 2016-21

Background / Process

Stage 1

Data gathering / information

needs

Stage 2

Information analysis / area

narrative

Stage 3

Draft strategy / testing

priorities

Stage 4

Final Strategy

Base Line Data

• Staffordshire Moorlands Locality Profile

(Staffordshire County Council / Staffordshire

Observatory)

• Active People Survey 2012 to 2014 (Sport

England)

• Sport and Physical Activity Local Insight

Report (Staffordshire University, School of

Psychology, Sport and Exercise, Jan 2016)

Ongoing Data to Insight

• Active People data and Segmentation

• Unmet Demand

• Leisure Centre / Membership Data

• Clubs and Coaches Data (location / membership level / split etc.)

• Health Data (JSNA)

• Young People participation data

• Facility Mapping Public / Voluntary / Private (including formal open spaces / play areas)

• GHS Demographic data (gender/age/BME etc.)

• Economic status of the Population

• Clinical Commissioning Groups

• Core Sport / PA programme participation (local non facility programmes)

• Crime / Antisocial behaviour data

• Disability Sport Participants / Clubs

• Housing Growth

Headline demographics

FemalesMales

-10.00% -8.00% -6.00% -4.00% -2.00% 0.00% 2.00% 4.00% 6.00% 8.00% 10.00%

Under 1 year

1 - 4 years

5 - 9 years

10 - 14 years

15 - 19 years

20 - 24 years

25 - 29 years

30 - 34 years

35 - 39 years

40 - 44 years

45 - 49 years

50 - 54 years

55 - 59 years

60 - 64 years

65 - 69 years

70 - 74 years

75 - 79 years

80 - 84 years

85 and over Staffs Moorlands Female %

Staffs Moorlands Male %

England Males %

England Females %

2015 Population Estimates

2% 2%4%6%8% 4% 6% 8%

POPULATION

DEMOGRAPHICS

Staffordshire

Moorlands

Sport Across Staffordshire &

Stoke-on-Trent (SASSOT)

England

AGE 0-15 16,000/16.48% 198,432/18.08% 18.9%

16-25 10,183/10.49% 139,099/12.67% 13.2%

26-34 8,120/8.35% 113,590/10.35% 12.1%

35-44 13,475/13.88% 152,641/13.91% 14.0%

45-54 14,430/14.86% 156,509/14.26% 13.7%

55-64 14,517/14.95% 141,554/12.9% 11.6%

65+ 20,381/20.99% 195,672/17.8% 16.3%

GENDER Female 49,316/50.7% 533,584/50.44% 50.8%

DISABILITY Not Limited 76,651/78.94% 878,349/80.03% 82.4%

Limited 20,455/21.07% 219,148/19.97% 17.6%

SOCIAL

GRADE

Social

Economic

Groups 1-4

39,401/48.58% 402,019/44.72% 53.5%

Social

Economic

Groups 5-8

28,570/35.23% 348,388/38.75% 37.5%

Demographics Summary

When compared to the Sport Across Staffordshire

and Stoke-on-Trent (SASSOT) area:

Staffordshire Moorlands has

A higher % of :

• 55 + year olds

• Those in social economic groups 1-4

And a lower % of:

• 0 – 34 year olds

• Social Economic groups 5 - 8

Staffordshire Moorlands Locality

Profile 97,900

• 27% of people 16+ are “inactive” (<30min PW)

• 66% of people 16+yrs carry excess weight (43% -overweight / 23% - Obese)

• Too many residents have excess weight, eat

unhealthily and are inactive

• Communities facing multiple challenges; (priority areas) Leek North, Biddulph East, Cheadle North

East, Leek East, Caverswall, Cheadle South East and Churnet.

Staffordshire Moorlands Locality

Profile 97,900

• Around 25% of children aged four to five in Staffordshire Moorlands have excess weight (overweight or obese) with rates being higher than average

• Around 32% of children aged 10-11 (Year 6) have excess weight with rates being higher than average.

• When compared to CIPFA district comparators, for both Reception and Year 6 children, Staffordshire Moorlands had some of the highest excess weight rates

Staffordshire Moorlands Locality

Profile 97,900

• The number of people on depression, diabetes,

dementia and hypertension registers in

Staffordshire Moorlands is higher than the

national averages.

• 21% of residents have a long term limiting illness

or disability

Source: Sport England, APS 6/7 to 8/9

Staffordshire Moorlands– Inactive trend

Year England

SASSOT Staffordshire

Moorlands

2012 29.40% 31.70% 30.70%

2013 28.30% 29.90% 25.10%

2014 27.70% 30.00% 29.80%

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

2012 2013 2014

England

SASSOT

Staffordshire

Moorlands

Linear (England)

Linear (SASSOT)

Linear

(Staffordshire

Moorlands)

Source: Sport England, APS 6/7 to 8/9

Staffordshire Moorlands– Inactive disability

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

2012 2013 2014

SASSOT Limited

SASSOT Not Limited

SM Limited

SM Not Limited

Linear (SASSOT Limited)

Linear (SASSOT Not

Limited)

Linear (SM Limited)

Linear (SM Not Limited)

Source: Sport England, APS 6/7 to 8/9

Staffordshire Moorlands – Active gender

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

2012 2013 2014

SASSOT Female

SASSOT Male

SM Female

SM Male

Linear (SASSOT Female)

Linear (SASSOT Male)

Linear (SM Female)

Linear (SM Male)

Source: Sport England, APS

Staffordshire Moorlands – Nearest Neighbours –

Active

45.0%

47.0%

49.0%

51.0%

53.0%

55.0%

57.0%

59.0%

61.0%

63.0%

65.0%

2012 2013 2014

Staffordshire Moorlands nearest neighbours - Active trend

Hinckley and Bosworth

Broadland

South Staffordshire

North Kesteven

Staffordshire Moorlands

Linear (Hinckley and Bosworth)

Linear (Broadland)

Linear (South Staffordshire)

Linear (North Kesteven)

Linear (Staffordshire Moorlands)

Latent Demand

36,000 (+16)

people in

Staffordshire

Moorlands would

like to be more

active

Leisure Centres

Centre

*Average

Membership

Monthly

Visits

Brough Park Leisure Centre 1050 26500

Biddulph Valley Leisure Centre 830 23500

South Moorlands Leisure Centre 530 22500

* Sept 15 – Feb 16

Staffordshire Moorlands Summary

• Headlines:

– Proportion of adults that are inactive is decreasing

– Proportion of those doing 1x30 is increasing

– Proportion that is active appears stable

• Inequalities:

– Gender inequality is widening across all indicators

– Disability inequality is widening

– Active and inactive inequality is widening between

social economic groups

Staffordshire Moorlands Summary

• Staffordshire Moorlands has tends to have larger inequality gaps (especially within those deemed as ‘Active’) between:

– Genders

– Social grade groups

– Between those with and without a disability

• Against nearest neighbours, Staffordshire Moorlands doesn’t compare favourably in terms of the proportion of the population deemed ‘Active’

Progress / Time scales

November 16

• Data

Gathering

• Stakeholder

consultations

• Gap Analysis

January 2017

• Draft

Strategic

Outcomes.

• Draft

Delivery

Framework

March 2017

• Full Draft

Strategy

Refine Data and

ConsultationTesting Priorities

Questions ?