Sport as a Service

Carole BeckfordJamaica

Journalist/Author

Sport

Definition Covers all form of physical activity that

contributes to physical fitness, mental well being and social interaction. These include play, recreation, organised, casual or competitive sport, indigenous sport and games (United Nations Task Force, 2003)

Considerations

Sport has to be considered along the following plains: Role in Regional Policy

Education and Training Role in the Regional Economy

Sport Tourism Role in the Environment Role in Social Culture

Nation Building

Rules to be enforced to support training

Common Policy Make Physical Education mandatory in all

schools curriculum up to grade 10 Boost the training institutions with the

necessary resources – human, financial and physical areas

Certification process has to take place Monitoring mechanism has to be

enforced

Regional Policy (Conditions)

Quality indicators for physical education and sport programmes (this influences policy development)

Evaluate teacher training Evaluate facilities Encourage physical education at all

levels Build on the capacity

Sport and the Economy Establishing opportunities geared

towards earning Put structures in place to capture

statistical data relevant to trends and international performance

Brand equity Resources – finance, personnel,

facilities Areas of competitiveness

Sport and the Economy

Employment Income Generation Sustainability Investment Opportunities

Major Event Attraction Programmes Legacy Media

Sport and the Economy

Regional initiatives Corporate participation Volunteer involvement and

development Tourism Opportunities Integration with the Creative

Industries (linkages) Film, Fashion, Entertainment

Sport and the Environment

Natural sites for practice of sport Use of artificial spaces instead of

natural ones Holistic approach to the teaching of

physical education Promotion of unique aspects of the

destination for sport tourism

Sport and Social Culture

Anti doping Values (fair play) Sport for Peace Integration and Partnership Promotion of Healthy Lifestyle Diversity and human rights Knowledge Sharing

Packaging for Financial Support Important to identify the value chain Return on investment Value of the brand Result oriented Estimated value of publicity Stick to rules and guidelines,

according to policy Align public and private sector

activities

Initiatives for public & private sector

Investment in education Investment in community

development Investment in technology to support

research to promote development Sporting faces of the Caribbean

Opportunities for careers, jobs

Athletes (in any sporting discipline) Teachers Coaches Trainers, Fitness Instructors, Massage

Therapists Designers Event Managers/Promoters Journalists

Sporting Competitions in the region Athletics CARIFTA Games

Badminton CAREBACO

Basketball CARICOM

Boxing

Cricket Junior, youth and senior level

Football Caribbean Cup, Gold Cup

Golf Hoerman Cup

Lawn Tennis

Netball CARIBBEAN (female)

Rifle Shooting

Sporting Competitions in the Region

Rugby Caribbean

Squash Caribbean

Table Tennis Caribbean

Volleyball Junior, Youth (CAZOVA)

Tools for effective communication

Books, Magazines Website Research Papers (to be driven by the

Universities) New technology Social media networks (Facebook,

Twitter, My Space…

Way forward/Recommendations Regional policy on Physical Education and

Sport (Due by October 2010) Outline to be determined Budget to be approved

Mandate each member state to create or rejuvenate Physical Education associations

CARICOM to meet with Ministries of Education in April 2010 to present draft policies (six months before the final copy is due

Appoint a CARICOM champion to assist in monitoring

FACES OF THE CARIBBEAN

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