sport communications by hemal jhaveri

Sport Communications

Introduction• Communications

– Defined as all methods used by a sport organization to deliver its key messages proactively to a diverse group of constituencies (‘stakeholders’)

• Stakeholders are categories and individuals that have a direct or oblique interest in an company.

• A impressive change in game industry’s emails needs has happened because developments in technology have made the world more compact.

• Sport companies have found that more competitive and ideal interaction plans are vital to overall success.

History• First store to protect a sports event was the Birkenstock

boston Gazette when it sent a news reporter to London to protect a punching match.

• Much of the growth in the game industry has been due to the development of satellite tv and its use of game development to attract members.– Considerably increased privileges fees paid to game

entities– Growth of industry has required enhancing specific

employees roles such as marketing, game functions, sponsorships and group sales agents, customer services, Web site employees, community interaction, and, more recently, social networking manager

Changing Landscape of Media and Sport Communications

• Game emails has gone through impressive changes in terms of the number of stakeholders and the methods used to connect.

• Media changes– Cable television introduced the concept of 24-hour news

and later 24-hour sport programming and news channels.– Sport radio has become one of the top formats on the

radio dial. Internet has evolved into major platform.• Sport communications professionals work with, and

communicate to, a larger audience 12 months a year.

Changing Landscape of Media and Sport Communications (cont.)

• College athletics– Sports information director (SID): Covers media relations and

other communications jobs; duties include:• Fielding calls from the media• Coordinating press conferences• Working with the athletic director on press releases• Designing and writing media guides for sport teams• Developing and writing athletic department publications

for print or the Internet• Maintaining social media accounts (e.g., Twitter,

Facebook)• Communications skills needed:

– HTML skills, video production, uploading and downloading, social media

Key Concepts: Media Relations• The press showed by groups, such as print out, tv, stereo,

and the Online.• Most press sites turn the public’s desire to know all they can

(‘pull’) about their favorite group and gamers into dollars by selling more documents and advertising to increase earnings.

• Wire service experiences have the potential to reach the biggest viewers through a submission network made up of many paper, stereo, tv, and Online sites (Associated Press).

• Beat reporter: Allocated by local press to keep daily contact with group, sustain weblogs and Tweets records.

Key Concepts: Media Relations (cont.)

• Press release – Basic interpretive mechanism to let people know

what an organization is doing – Sent out to editors and reporters in hopes of

stimulating favorable stories about an organization

– Written in the standard inverted pyramid style of writing


• Press conference – Media accepted to a particular location for important

message– Accommodating needs of taking part press is top priority– Provide appropriate lighting, audio, and electric outlets– Provide a qualifications with a logo, a introduced up

program in front of the place with a level – A introduced up program behind the place for TV

cameras– A multibox program to allow several digicam suppliers

and radio stations system reporters to link into the audio feed without having to place an large number of microphones on the podium

Hiring New Coach


• Annual team media guide publications – Must be designed and allocated to the press

before the year begins– Include employees directories; biographies of all

trainers, gamers, entrepreneurs, and front-office staff; as well as group and personal records

– Media books now usually in gifs, not just print• MLB Red and Green books

• Press notices offers contain all the mathematical details and biographical details about the two groups competitive in a game.


• Photography– Need capable photographer to cover activities

(games, press conventions, community interaction activities, etc.)

– Digital photography now the standard – Allows quick recovery and submission of images– Can be taken, modified, and submitted to Web

sites, publications, and publications for imminent usage


• Video news release (VNR)– Video has quickly become the public’s selected press.– Pre-produced piece along with a written tale conclusion

or news launch that is modified for transmitted, making it more eye-catching for a TV manufacturer to air, as well as online

• B-roll– A tape of raw footage that is not a finished segment that

would accompany a written news release • Conference calls

– Effective way to share with press fast– Will likely collapse to Web conferencing

Legal Issues• Defamation may come into play if the sport communication

professional gives inaccurate information to the media.• Family Educational Rights and Privacy Act (FERPA).

– Also known as the Buckley Change.– FERPA sets the factors for providing personal,

educational, and healthcare details to the press.– Requires that student-athletes at colleges receiving

federal financing approval to launch educational and healthcare details to non-university employees such as college conventions and the press.

Legal Issues (cont.)

• Health Insurance Portability and Accountability Act (HIPAA)– Sets boundaries on providing medical information

to others.– Excludes from the phrase “protected health

information” a student’s school education information.

– Those information continue to be subject to FERPA.

Public and Community Relations• Public relations

– All non−media-related communication efforts aimed at delivering a direct message to the fans

• Most advertising activities are performed to have a good impact on town, causing in beneficial media attention

• Community relations objectives include:– The growth of purposeful applications to advantage non-

profit causes– Educational and outreach applications in an

organization’s place of economic

New Media and the Internet• New media industry

– Brings together aspects of processing, technological innovation, content, and telecommunications

– Creates services and products that can be used interactively by customers and business customers anywhere

– Web sites and social networking, weblogs, podcasts, video recording loading, and mobile technology

Web site: A valuable public relations outlet. – Allows for concept to be released in the way that

company wants it to be provided, and not strained by the media

– Allows an company to spread concept and item to a globally viewers (i.e., e-newsletters)

The Interview• Interview

– A question-and-answer session employed by media to gather information and present it to an audience.

• First item is to prepare key information that the company wants to show to the press during the meeting.

• Sports emails professionals should make a list of potential questions, such as recommended reactions, before the meeting.

• Most media-savvy individuals being questioned will complete basic exercises prior to meeting.

Crisis Management• Crisis

– Any non-routine occasion that could be troublesome to an company

– Unusual short-term occurrence that has actual or recognized adverse impact

– Can cause important pressure and permanent damage

• Crisis plan – Identifying crises, identifying the probability of their

occurrence, creating a plan of action• Overreaction is the most common error made during a

crisis.• A prepared sport organization should create a crisis team.

Crisis Management (cont.)

• 10 general principles for communicating in a crisis:1. Speak early and often.2. Don’t speculate.3. Go off the record at your own peril.4. Stay with the facts.5. Be open and concerned, not defensive.6. Make your own point and repeat it.7. Don’t war with the media.8. Establish yourself as the most authoritative source.9. Stay calm, and be truthful and cooperative.10.Never lie.

Crisis Management: Dealing with Media• Speculation: Hypothetical questions asked by the media;

“what if” or “suppose” – Better not to answer

• Off-the-record comments: Dangerous practice unless very trusting of media member– Can be used if newsworthy

• Awareness: Need to be mindful of what is said and done when media is around– Can be picked up on recorders, cameras, phones, etc.

• Press training: Organizations offer guidelines for emails experts and for anyone likely to be working with the media

Internal Communications• Communicating to an organization’s staff is often

overlooked.• Daily/weekly email from the president or general manager

to include the following:– New collaboration contracts – New hiring– Ticket revenue up-dates – Status report– Employee of 30 days prize and anything else to interact

with employees• Every week or monthly morning meal where staff can

collect in an casual atmosphere can benefit you.

Integrated Marketing Communications• Integrated marketing communications

– Symbiosis of advertising, marketing, and public relations • Advertising

– Information placed on television by an recognized attract that will pay for time or area

– More expensive than advertising but more controlled– Image ads: Designed to boost an organization’s product

visuals and emphasize the high high quality of a service– Call-to-action ads: Aim to inspire customers to do

something, such as buy tickets

Integrated Marketing Communications (cont.)

• Media planning – Selecting the appropriate method to place marketing.– Requires a thorough evaluation of each potential outlet’s

capability to get to the most people suitable a focus on audience’s market information.

– A qualified press customer, who buys marketing for customers, can provide the information required to make the right decision for each particular situation.

• Direct marketing – Success differ commonly.– Successful strategies return a positive reaction from

roughly 2% of individuals targeted.

Career Opportunities• Growth in industry

– There are currently 140+ groups at the major group level, with many communications-related roles.

– New professional game groups have raised possibilities.

– Obtaining one of these popular roles is as difficult as ever.

• Important to accumulate experience in advertising, communications, marketing, advertising, presentation, and journalism

Current Issues• Emerging technology

– Expect Internet-based emails efforts to increase.– Web conferencing will become popular in sports emails.• Outside agencies – Hiring of outside advertising firms to help develop and

provide advertising programs or special occasions.• Government relations (lobbying)– Most companies hire outside companies to signify their

legal passions and other government connections.

Summary• Today’s game emails expert provides one of the

organization’s most vital positions. • The game emails expert has direct contact with

local, national, and worldwide media; people, the training employees, management employees, and the players.

• Professional opportunities are numerous and growing, and an interesting and challenging future is waiting for those who choose this as a profession.