sport for all marketing plan
TRANSCRIPT
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MARKETING =?
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The American Marketing Association:
“Marketing is an organizational function
and a set of processes for creating,
communicating, and delivering value to
customers and for managing customer
relationships in ways that benefit the
organization and its stakeholders”.
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PONGSAK SAY :
TRANSACTION TO
SERVE NEED of
TARGET CUSTOMER
AND(we) ACHIVED
GOAL
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WHY WE BUY ?
VALUE COST
VALUE IS ????
$1.9 Million
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• COST
MONETARY
ENERGY
TIME
PSYCHIC
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3 กรกฎาคม 2560 9
We’ve recognized for several years that sport is part ofentertainment. The market now is really sports, fashion andmusic. We can’t expect to ignore reality and survive.
-Reebok president Robert Meers
SPORTS IS CHANGING
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TARGET CUSTOMER
DEMOGRAPHY
PSYCHOGRAPHY
GEOGRAPHY
BEHAVIOR
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CUSTOMER / FANASTIC
MOTIVE / INSPIRATION
PASSION
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BEFOREDURINGAFTER
GAME
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Example of a chart