sport for daughters 2014
DESCRIPTION
A proposal to make a strong positive change within our societyTRANSCRIPT
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Our aim is to inspire the next generation of young women to maintain an active interest in sport, health and fitness
We will do this through the creation of a simple but effective campaign linking:
parents with daughters, families with sport and brands with communities
In 2014 we will deliver a programme that will make a real difference in Irish society and create a positive halo effect around the brands that support us.
Our motivation is based on wanting boys and girls, sons and daughters to have the same chance of maintaining a fit and active lifestyle.
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Why equality of opportunity in sport is so important
55% Vs 39%
Women Executives in US who played sport to college level Vs Standard
83% Vs 66%
The Number of Boys aged 16-19 who played sport in Ireland last week Vs the number of girls
We can encourage positive choices on sport for girls that will change lives and change our society for the better.
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It starts with a simple online pledge “I will take my daughter to
a sports event which will show her that sport is for women just as much as it is for men.”
We will work with an initial ten sports to identify: The right events The best role models
We will build from within, targeting an initial 5,000 girls and their families, across the ten sports and in every county of Ireland
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The online pledge prompts a flow of communication each Wednesday highlighting The major events of the
weekend The stars that will be
playing The stories behind the
sport and why the players are involved
We will create digital content that is engaging, relevant and multimedia from Facebook to email, Vine to You Tube and Instagram to Snapchat
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Online and Offline ‘Pin’ Branding and special events
Partner association through voucher redemption
Broadcast and social media training for Campaign advocates
Ongoing promotion through regular Campaign videos
Roll out in Year two to Schools campaign
Roll out in Year three to Resource pack for individual clubs
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1st Year BudgetOnline development
10,000
Launch PR 4,000Pins, badges, t-shirts
8,000
Advertising 120,000*
Social Media Training
3,000
Content Production 10,000Management and staff
35,000* This value has already been pledged
1st Year FundingRetail Partner pledge of advertising value
120,000*
10 sports x €1,000 5,000Irish Sports Council -Commercial Partner 1
10,000
Commercial Partner 2
10,000
Philanthropic Funding
25,000
Commercial Fundraising
20,000
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Rob Hartnett
Founder Sport for Business Inspired by his sons and daughters to createSport for Daughters
[email protected] 3851955
“Together we can inspire the next generation of young women to maintain a greater active interest in sport, health and fitness.”
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