Sport Management:Principles and Applications

Chapter 3

Nonprofit sport

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Chapter 3 – Nonprofit sport

• Nonprofit sector and society• Nonprofit sector and sport• Governing bodies of sport• Sport club environment• Government intervention• Issues for the nonprofit sport sector• Summary

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Nonprofit organizations

• Nonprofit organizations are:– Separate from the State– Do not return profits to owners– Self governing– Significant element of volunteers– Formally incorporated

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Nonprofit sector and society

• Concept of citizen engagement• Major part of the economy• Covers social, religious, charitable, philanthropic

and sport related activities• Most nonprofit groups target an area or a

specific population group• Issues finding volunteers, board members and

funding

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Non-profit sector and sport

• Sport event organizations, training, fitness, facilities

• Social clubs, touring clubs, associations• Service clubs• Particular interest:

– Professional service organizations– Industry lobby groups– Sport event organizations– Sport governing bodies

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ACHPER

• Australian Council for Health, Physical Education and Recreation

• Promote sport opportunities

• Professional development

• Accredit and train people

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CCPR

• Central Council of Physical Education

• Represents interests of national sport organizations

• Lobby government

• Influence government policy

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IOC

• International Olympic Committee

• Supervize the staging of Olympics

• Fulfil the Olympic charter

• Work with International Federations

• Auspices WADA

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CGF

• Commonwealth Games Federation

• Supervize the staging of Games

• Education assistance for sports development

• Work with 53 countries

• Funding via governments, games rights, sponsorship, ticket sales, licensing and merchandizing

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IPC

• International Paralympic Committee

• Organizes games

• Multi-disability sports

• Similar to specific disabled sports organizations

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Nonprofit focus

• Exist to facilitate sporting opportunities

• Interdependent

• Volunteers are central to their operation

• Professional paid staff

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Governing bodies of sport

• Hierarchical system– Governance– Management– Administration

• Rely on cooperation and negotiation to operate

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Netball

• International Netball Federation Limited (IFNA)• Netball Australia• Netball Victoria• Regional Associations• Clubs and or teams

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Sports club environment

• Administrators– Chairperson or president– Treasurer– Secretary– Volunteer coordinator

• Coaches• Officials• General volunteers

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Government intervention

• Volunteer management program

• ‘Whole of sport’ plans

• Sport England Clubmark programme

• Seeking to influence the quality of people running the system

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Issues for nonprofit sport

• Litigious nature of society and insurance cost• Trend toward informal participation• Market competition• Capacity problems• Governance and management systems• Performance measures

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Summary

• Nonprofit sector and society• Nonprofit sector and sport• Governing bodies of sport• Sports club environment• Government intervention• Issues for the nonprofit sport sector