Luca Destefanis |

technology value in sport business

Luca Destefanis |

in the last 20 years, the sport industry has been completely transformed by technology

Luca Destefanis |

technology is reshaping sport experience for athletes and fans. not to mention the way teams are managed

Luca Destefanis |

a simple framework to understand technology value in sport business

WHO

è  Fan

è  Players

è  Team

è  Media

è  Sponsor

WHAT

WHY

è  Track & Share

è  Event Experience

è  Media Solutions

è  Analyze

è  Experience (fan + athlete)

è  Sales (ticket, merchandising, …)

è  Insight

Luca Destefanis |

who’s at stake? WHO

fan

player

team

media

sponsor

è  engaging, immersive, safe experience

è  active involvement

è  communicating: listening + being listened

Whishing for:

è  maximize visibility / direct link with fans

è  maximize return on visibility

è  minimize risks (physical an not)

è  sponsorship and commercial strategies maximizing revenue opportunities

è  consistent athletes management for communication and performance

è  delivering superior fan experience

è  delivering integrated content across platforms

è  maximizing revenue opportunities from subscription and merchandising sales

è  providing the best platform to connect fans, teams and athletes

è  comprehensive, real time information to support investment decision

è  maximize opportunities, minimize risks

è  be a relevant stakeholder in athletes and team successes

Luca Destefanis |

technology solutions

WHO

è  Fan

è  Players

è  Team

è  Media

è  Sponsor

WHAT

WHY

è  Track & Share

è  Event Experience

è  Media Solutions

è  Analyze

è  Experience (fan + athlete)

è  Sales (ticket, merchandising, …)

è  Insight

Performance Monitoring

Community-based Services

Data Capture, Analysis, Distribution

Data Monitoring

Location Based Services

Content Integration

Integrated Customer View

Fan Sentiment Analysis

Luca Destefanis |

Track & Share Performance Monitoring, Community-based Services

WHO

è  Fan

è  Players

è  Team

è  Media

è  Sponsor

WHAT

WHY

è  Track & Share

è  Event Experience

è  Media Solutions

è  Analyze

è  Experience (fan + athlete)

è  Sales (ticket, merchandising, …)

è  Insight

Luca Destefanis |

Event Experience Data Capture, Analysis, Distribution and Location-based Services

WHO

è  Fan

è  Players

è  Team

è  Media

è  Sponsor

WHAT

WHY

è  Track & Share

è  Event Experience

è  Media Solutions

è  Analyze

è  Experience (fan + athlete)

è  Sales (ticket, merchandising, …)

è  Insight

Luca Destefanis |

Event Experience Data Monitoring

WHO

è  Fan

è  Players

è  Team

è  Media

è  Sponsor

WHAT

WHY

è  Track & Share

è  Event Experience

è  Media Solutions

è  Analyze

è  Experience (fan + athlete)

è  Sales (ticket, merchandising, …)

è  Insight

Luca Destefanis |

Media Solutions Content Integration and Integrated Customer View

WHO

è  Fan

è  Players

è  Media

è  Sponsor

WHAT

WHY

è  Track & Share

è  Event Experience

è  Media Solutions

è  Analyze

è  Experience (fan + athlete)

è  Sales (ticket, merchandising, …)

è  Insight

Luca Destefanis |

Analyze Fan Sentiment Analysis

WHO

è  Fan

è  Players

è  Media

è  Sponsor

WHAT

WHY

è  Track & Share

è  Event Experience

è  Media Solutions

è  Analyze

è  Experience (fan + athlete)

è  Sales (ticket, merchandising, …)

è  Insight

Luca Destefanis |

exploring value creation WHY

experience

sales

insight

è  Emotional

è  Being part of

è  Being connected

è  Being relevant

è  Being safe

è  Sponsorship

è  Ticket

è  Value Added Services

è  Merchandising

è  Licensing

è  Players

è  Fans

è  Media

è  Competitors

Luca Destefanis |

thanks