sportfive hospitality & events
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Caters for bespoke events for individuals and businesses.TRANSCRIPT
SPORTFIVE – Hospitality & Events
Introduction to SPORTFIVE
Global Footprint
SPORTFIVE Group
Europe & Africa’s leading sports & TV rights marketing company
• Headquartered from Zurich
• Major offices in Hamburg, Paris and Singapore
• Managing rights at over 270 football clubs, 40 National Federations and for both UEFA and FIFA
• Turnover in excess of €600m
• Growth through recent integration into Lagardere Group – Lagardere Sports
• Agency network of 23 offices in 10 countries, with over 450 employees and 29 nationalities
Group Capabilities
Marketing Concepts
Stadium Advertising
& Perimeter
Sponsorship Consultancy
Rights Procurement &
Activation
Talent Management
Hospitality and Events
TV & Media Rights Sales
Market Research
Stadium Naming
Consultancy
Event & Stadia Signage
Production & Management
A Division of SPORTFIVE
Core Disciplines
1. Hospitality Packages
2. Hospitality +
3. Bespoke Events
4. Inventory Management
5. Sales Incentive Programmes
6. Personal Appearances
Selection & procurement of hospitality packages, by request or brief, to the leading events across the world
Creation, delivery & management of bespoke corporate & consumer events
Management of hospitality inventory including guest management, hotels, flights, transfers & ground handling
Creation, delivery & management of hospitality / event based corporate & consumer incentive schemes
Sourcing, negotiation, procurement & management of PA’s from a host of sporting legends
Full service provision transforming ‘off the shelf’ packages into unique memorable events
Scope & Scale
Football GolfHorse
Racing
Rugby
Union Motor Sport
Cricket TennisMusic &
Entertainment
Rugby
LeagueOther
eg: Polo, Sailing etc
Clients
Case Studies
Hospitality Packages I Siemens
An 8 year ongoing relationship organically grown to working with 4 divisions of Siemens,
where Active are used to procure hospitality packages on demand to some of the world’s
leading events
• Manchester United Captain’s & Legend’s Lounge
• UEFA Champions League
• Test Match Cricket across the UK
• Open Championship Golf and the Ryder Cup
• 6 Nations Rugby and the Autumn Internationals
• Bespoke events at Old Trafford including exclusive stadium tour, photos with trophies etc.
Hospitality + I Oceanico
Create & deliver hospitality program with a difference around the Ryder Cup, hosted at
The K Club in Ireland for 40 key staff & clients
• Standard hospitality facility for private use of Oceanico only
• Package included course entrance, grandstand seating, breakfast, lunch, programme etc for entire
tournament
• Active created & delivered complete hospitality experience including:
• Return flights
• 5* accommodation
• Local helicopter transfers
• Exclusive PA from Seve Ballesteros on key days
• 3 days of golf at nearby championship course
• Hospitality facility branding & exclusive tickets to opening & closing ceremonies
Bespoke Events I Yes Telecom
Live Like a Premiership Footballer Weekend
• Reward weekend for top sales affiliates for the Yes Telecom business
• Training at Blackburn Rovers FC training ground with ex-England manager Graham Taylor
• Staying in a top Manchester hotel, with VIP access to top restaurants and nightclubs, shadowed by a ‘papparazi’
• Behind the scenes tour of Old Trafford including photographs with the FAPL, Champions League, Carling Cup and
World Club Cup trophies
• ‘Manchester Derby’ 5-a-side match with celebrity captains Clayton Blackmore and Luther Blissett
• VIP hospitality to watch Manchester City vs Sunderland at the City of Manchester stadium
Bespoke Events I Humber Valley Resort - The Newfoundland Invitational
Exclusive Pro – Am Golf Tournament staged at the 5* Humber Valley resort in Newfoundland,
Canada with guests from the world of sport & entertainment including Lee Sharpe, Bruce
Grobbelaar & James Hewitt.
• Event to showcase the resort to potential new buyers and raise awareness
• Invitees included celebrities and high net worth individuals, aswell as target press
• Active responsible for event concept development, guest list management, logistics including flights,
accommodation & transfers, and tournament & itinerary planning & event management
• A second event was commissioned following the success of the first
Bespoke Events I iFone Sega
Development & delivery of Sonic The Hedgehog themed event for European mobile platform
launch. Guests included competition winners & key media guests
• Return flights to UK & local executive chauffeur transfers
• 5* Accommodation
• Exclusive flight in Hawker Hunter Fast Jet with ex – Red Arrow & Tornado GR4 pilot
• Gloucestershire to North Wales & back in 10 minutes with aerobatic display manoeuvres
• Spa treatments to relieve the G – Force effects of the flight
• 5* dinner & presentation
Inventory Management I Xbox - 2006 FIFA World Cup
Active were responsible for managing the World Cup experience for 960 employees, guests &
competition winners for Xbox at the 2006 FIFA World Cup in Germany
These guests came from 32 countries across 6 continents in 4 weeks and visited one or more
of the 10 World Cup stadiums
• Ticket inventory management & procurement
• Market liaison & application process management
• Flights, transfers & accommodation
• Local ground support & guest management
Sales Incentive Programs I Akzo Nobel
Internal sales incentive scheme, coupled with key clients & guests
invitation program; Over 30 guests from 11 territories attended the
FIFA World Cup Finals in Germany
All expenses paid trip to Germany include:
• 2006 FIFA World Cup Hospitality Tickets
• 2 nights 5* accommodation in match city
• Flights & transfers
• All expenses including 5* meals & drinks budgets
• Ground support & event management staff in attendance throughout
“It was a wonderful
event – a lifetime
experience. It’s
execution was perfect &
attention to detail
extraordinary”
Paul Robbins,
International Marketing
Manager
Contact Details
Gregg Harris
Poplar House I 12 Manchester Road I Wilmslow I Cheshire I SK9 1BG
t: +44 (0) 1625 540 503 f: +44 (0) 1625 540 502 m: +44 (0) 7816 272 804
w: SPORTFIVE.com