• Current, paid services are not popular amongst consumers and do help Sponsors and Rights Holders promote their Events

• Participants want to share photos but find it hard to capture photos…

Capturing the Moment Sharing the Moment Data and Insights

Participants are sent email to register for Free Race Photos

Signup for instant sharing on their Social Pages (Facebook, Twitter)

Receive personalised email featuring their Photos to share on Social Pages

SPORTIFY cameras around the course automatically take photos, link them to participants and share photos

Today I made it across the #hbfrun finish line!

Check out all the pics from the day here:

www.facebook.com/hbfrun

• Responsive email includes links for instant Social sharing; Facebook, Instagram and Twitter

• Generate new Brand Likes, Tags, Comments and Shares • Social sharing drives consumers to the Event (or Sponsor’s) Social pages increasing

awareness and followers amongst friends

• Sportify tracks sharing of Photos and Social Media • Insights into Participant behaviours for on-going Event Marketing and Sponsorship

• Percentage of Race Photos shared on Social Media? • Percentage by Social Channel? • Event or Sponsor traffic or click through

• What if only 25% of participants use SPORTIFY to share their (branded) Race Photos? • Assume 10,000 people = 2,500 branded Social Media posts • Average Connections per person on Social Media = 253 • Estimate Reach = 632,500