Overview

ePlayer

#1 provider of sports video including league produced

content and highlights from 30 professional and

collegiate leagues and conferences

Sportingnews.com

Heritage sports site providing official sports highlights

with deep editorial insights into the breaking news and

top national sports stories of the day

Opta

Global leader in live sports data collection, packaging,

analysis, and distribution

SNx

The only exchange focused solely on sports reaching

75m UU with inventory accessed via a single Deal ID

Goal.com

Largest global soccer platform in the world; 50m UU

and 1B PV; 14 languages and 33 countries

Source: comScore Media Metrix Multi-Platform, November 2014; comScore Plan

Metrix November 2014; comScore Video Metrix November 2014

✓ Reaches 1 in 3 of all online sports video viewers

✓ 300MM+ video plays monthly

Source: comScore Video Metrix February 2015

4. 7.8MM

2. 15.9MM

3. 14.4MM

1. 17.9MM

5. 7.3MM

#1 IN SPORTS VIDEO

SPORTING NEWS ePLAYER FAST FACTS

SPORTING NEWS ePLAYER LEAGUE PARTNERSHIPS

Only VOD platform to aggregate league produced content – featuring official game highlights - from 30 professional and collegiate rights holders including:

SPORTING NEWS ePLAYER PARTNER DISTRIBUTION

SNM’s premium audience partnerships include exclusive local media distribution of official league produced content placed within home team sports edit across 400+ publications

SPORTING NEWS ePLAYER TARGETED VIDEO SOLUTIONS

• Demographics • Geo-targeting

• Behavioral Attributes

• Specific sports

• comScore VCE

• Consumer Intentions

• Nielsen OCR

• Video Completion Rate

• Viewability

UNDUPLICATED VIDEO REACH AMONG THE COMPETITION

% of Sporting News Media video audience that did not view video on these sites in the last 30 days.

A large unduplicated video audience makes the Sporting News ePlayer a great complement to any buy with ESPN, Bleacher Report, Yahoo! Sports or CBS Sports.

81%

93% 83%

93%

Source: comScore Video Metrix Cross Viewing, February 2015

Only property to provide official mobile

video highlights of the Big 4

Mobile

Innovative first to

market

opportunity with

the Mobile

homepage

takeover Seamless integration between desktop and

mobile experience

60%

Over 60% of traffic now

coming via mobile

Major conference mobile

highlights

Source: comScore Media Metrix Multi-Platform, November 2014

FOX Sports Digital Partnership

Consistent Top #3 in comScore

with over 65 million UU per

month since last September

2015 Partnership with Fox Sports

Digital tethers SN’s editorial heritage

and video leadership to Fox Sports

skills for breaking sports news to a

massive fan base

Utilize each of our strengths in display

and video to extend sponsorships for

our individual partners when needed

Creation of large scale cross platform

programs against the largest sporting

events, i.e., Super Bowl, March

Madness, etc.

TOP

3

Source: comScore Video Metrix November 2014

Custom creation of written editorial and

video content per brand guidelines via SNM

Content team

Ownership available to brands for

distribution across owned & operated

properties or other paid media

Guaranteed Video Views of all video content

via SN ePlayer at scale

Native distribution of editorial content via

publisher relationships

Ideas created for mobile first content that

people want to share

Custom programs with the world’s largest

brands (MillerCoors, CDW, Enterprise, etc.)

Content Creation

Sponsorable Sports Stats & Data:

Opta Sports

New Sports Data business Operated by Sporting News Media

Data creation against all major professional and collegiate sports

Opportunities include branded data modules, editorial integration,

branded hub pages, infographics

Ownership available to brands for distribution across owned &

operated properties or other paid media

Native distribution of editorial content via publisher relationships

A New Multi-Platform Sports Private Marketplace

Unparalleled Access to Premium Sports Inventory

Premium publisher alignment creates

vertical market capability

Aggregated scale from top tier partners

Ability to append custom audience

segments & sports specific targeting

Quality, viewable ad placements across

desktop and mobile

First to market sports-specific vertical

private exchange not currently offered

MILLION MONTHLY UNIQUES