Sports Biz Monthly targets the C-suite executive who happen to be parents of athletes, athletes themselves, weekend warriors, or those with a passion for sports.

The BJNN brings you unique takes on the Business of Sports: A multi-billion dollar global industry and obsession. We bring our readers, in both digital and print, stories about local businesses and organizations that either are involved in sports or doing business within the sports world.

Contact us TODAY for more information:

Mary LaMacchia: 315.579.3907 mlamacchia@cnybj.com

Dony Kuriakose: 315.579.3901 dkuriakose@cnybj.com

SPORTS BIZ Monthly Print and Digital Campaign Targeting Audience: Type “A” business owners/managers who also happen to be Parents of Athletes, athletes themselves, weekend warriors, and grandparents that think they can keep up with the kids, but �nd themselves in the orthopedics’o�ce over the weekend and/or on Monday.

BJNN brings you unique takes on the Business ofSports: A multi-billion dollar global industry andobsession. We bring our readers, in both print andonline, stories about local businesses and organizationsthat either are involved in sports or doing business withthe sports world.

Ad Sizes/Rates:

Business JournalNews Network

TAKE ME TO CROUSETAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO CROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSETAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO CROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSETAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO TAKE ME TO CROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSECROUSETAKE ME TO CROUSEWORDS TO LIVE BYWORDS WORDS WORDS WORDS TO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYWORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS TO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYWORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS TO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYWORDS WORDS WORDS WORDS WORDS WORDS WORDS WORDS TO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BYTO LIVE BY

TAKE ME TO WORDS TO LIVE BY

CROUSE

Business JournalNews Network

Business JournalN e w s N e t w o r k

Business JournalNews Network

Business JournalNews Network

Business JournalNews Network

Contact us TODAY for more information:

Mary LaMacchia: 315.579.3907 mlamacchia@cnybj.com

Dony Kuriakose: 315.579.3901 dkuriakose@cnybj.com

Victory Sports Medicine & Orthopedics treats athletes and the active

BY ERIC REINHARDTJOURNAL STAFF

SKANEATELES — Dr. Marc P. Pietropaoli, founder and owner of Victory Sports Medicine & Orthopedics in Skaneateles, has built his practice on treating athletic injuries during practice, game situations, or just everyday leisure.

Victory Sports Medicine & Orthopedics, which operates at 791 W. Genesee St. in Skaneateles, fo-cuses on the treatment of joint replacements, torn ligaments, fractures, pulled muscles, knee and shoulder injuries, and aims to help its patients return to their active lifestyles or sports.

The practice targets athletes with its sports-medicine expertise, and orthopedics covers a wide range of musculoskeletal problems in any age category, ranging from babies up to people over 100 years of age, says Dr. Marc Pietropaoli.

Pietropaoli says, “48 percent of our patients are over the age of 50, so it’s almost 50-50 as far as the age of 50.”

Pietropaoli is an orthopedic surgeon and the sole owner of the practice, which he started in April 2001.

The practice also handles workers’-compensa-tion injuries, and arthritis and degenerative condi-tions that have slowed patients down, he says.

Victory Sports Medicine & Orthopedics con-sists of departments that include orthopedics and sports medicine, physical therapy, athletic training, radiology, and clinical (nursing). The practice has seen more than 20,000 patients, but Pietropaoli isn’t sure how many patients Victory sees on an annual basis.

Victory employs 40 full-time and four part-time employees, Pietropaoli says.

The full-time employees include a physician assistant, a nurse practitioner, five physical thera-pists, two physical-therapy assistants, seven ath-letic trainers, two massage therapists, and one personal trainer.

The part-time employees include two X-ray technicians, he says.

The practice on March 25 announced the hiring of Jason Cherry as its director of physical therapy. The practice is also hoping to add to its nursing staff, and hire a part-time physician assistant.

“We’re always looking for good people, and there are always spots open if the person is the right fit,” Pietropaoli says.

Pietropaoli says Victory Sports Medicine & Orthopedics grew its revenue by 20 percent in 2012, but he declined to provide revenue totals. He also declined to offer a revenue projection for 2013.

Gait and balance & baseballBesides athletic injuries, Victory is con-

cerned about injury prevention and believes that early detection of gait and balance disor-ders will reduce a patient’s chance of falling or getting hurt.

Victory’s gait and balance program is used to screen patients to determine if they’re at risk for falling. It uses some sophisticated electronic equipment, says Pietropaoli.

“If they [the patients] are at risk, it can be sometime due to musculoskeletal problem, some-times due to a neurologic problem, and sometime due to an inner-ear problem [such as vertigo],” he says, noting that his practice can then design a rehabilitation program for that patient.

Each year, he says one of three people over the age of 65 falls and is injured, and 2.2 million of those cases need some type of medical attention.

One out of 10 falls leads to a serious injury, Pietropaoli says.

Besides his work as an orthopedic surgeon, Pietropaoli also serves as the team physician for the Auburn Doubledays minor-league baseball team. He’s also worked with the Syracuse Chiefs when both clubs were minor league affiliates of the Toronto Blue Jays. Now, both clubs are affili-ated with the Washington Nationals.

On March 2, Pietropaoli traveled to Viera, Fla. to help administer entrance physicals to all 75 baseball players at the Washington Nationals spring-training camp.

Future plansVictory Sports Medicine & Orthopedics leas-

es its 6,000-square-foot facility from Victor Ianno, but Pietropaoli declined to disclose his monthly lease payment.

“We’re pretty cramped and running out of space here,” he says, noting the practice does have plans to expand at some point in the future.

Pietropaoli says the practice has been working on a project called the “Victory campus,” which will eventually occupy 100 acres of land the practice owns on the east side of Skaneateles off Route 20.

The project would include an integrated health-care, sports, and wellness complex on that property. It would increase its building size to a 61,000-square-foot medical, health, and wellness facility, along with indoor athletic facilities and outdoor athletic fields surrounding the building. The practice is still working with the Skaneateles town planning board on all the details.

“We don’t have a definite exact timetable at this time,” Pietropaoli say.

A native of Rochester, Pietropaoli graduated from Syracuse University in 1988 with a bach-elor’s degree in biology. He then earned his medical degree from the State University of New York (SUNY) Health Science Center (now Upstate Medical University) in 1992 and later completed his orthopedic-surgery residency pro-gram in 1997 followed by a fellowship in ortho-pedic sports medicine at the American Sports Medicine Institute in Birmingham, Ala. in 1998.

A patient undergoes an MRI at Victory Sports Medicine & Orthopedics.

PHOTO COURTESY OF NAGLE ATHLETIC SURFACES, INC.

B U S I N E S S J O U R N A L N E W S N E T W O R K Button: $500

Skyscraper: $1,300

Banner:$1,200

SPORTS BIZ Monthly Print and Digital Campaign Targeting Audience: Type “A” business owners/managers who also happen to be Parents of Athletes, athletes themselves, weekend warriors, and grandparents that think they can keep up with the kids, but �nd themselves in the orthopedics’o�ce over the weekend and/or on Monday.

BJNN brings you unique takes on the Business ofSports: A multi-billion dollar global industry andobsession. We bring our readers, in both print andonline, stories about local businesses and organizationsthat either are involved in sports or doing business withthe sports world.

Ad Sizes/Rates:

Top Button$500

Skyscraper$1,300

Bottom Banner:$1,200

AUGUST 31, 2015 I BUSINESS JOURNAL NEWS NETWORK I 7CNYBJ.COM

#1 Sports Talk Radio Show

in CNYWeekdays on The Score 1260

10 AM - Noon

BY ERIC REINHARDTereinhardt@cnybj.com

SYRACUSE — Members of the Syracuse University football team are into their sec-ond season of wearing the black-colored Guardian caps on their helmets during practice sessions.

The Guardian cap is a removable, soft-shell layer that covers the exterior of a football player’s helmet, according to an Aug. 4, 2014, article posted on cuse.com, the website of SU athletics.

The caps are designed to “reduce the impact the head takes,” according to the article.

The Orange began wearing the Guardian caps in the 2014 spring practice and donned them for the first time in the following pre-season camp.

“I just feel like it’s better to be safe than sorry,” Scott Shafer, head football coach, said in the 2014 news release. “You don’t hear that cracking of the helmets in practice, which I’d imagine has to be a good thing.”

The football players wear the caps to “try to disperse the forces that are applied to the helmet,” says Denny Kellington, head athletic trainer for Syracuse football.

He is responsible for all phases of ath-letic training for the football program and also mentors the graduate assistant athletic-training staff.

Kellington spoke to CNYBJ on Aug. 25.Syracuse assistant coaches Tim Lester

and Joe Adam had used the caps dur-ing their time at Elmhurst College in Elmhurst, Illinois and recommended Syracuse use the caps as well, according to Kellington.

He sought opinions from athletic-training and sports-medicine personnel at other schools already using the caps. The schools included Clemson University, which the Orange plays annually in football as a member of the Atlantic Coast Conference (ACC).

“The opinions that I received from those individuals was positive, and I presented that to our administration, and then it was

approved,” says Kellington. Concussions “still can occur,” he notes.“From a health and safety standpoint, if

we can reduce the time loss or the severity of a concussion, why wouldn’t we try it,” says Kellington.

Kellington joined the Syracuse sports medicine staff in 2005, according to his profile on cuse.com.

He is a member of the National Athletic Trainers’ Association; the Eastern Athletic Trainers’ Association; and the New York State Athletic Trainers’ Association; and serves as the treasurer of the ACC Sports Medicine Association.

The company that makes the capsThe manufacturer of the Guardian

caps — Peachtree Corners, Georgia–based Guardian — is a “technology and material sciences company that does development for the military and other commercial busi-

nesses,” according to its website.The company says on the site that its

impact-absorption tests have shown the Guardian cap reduces impact up to 33 per-cent. The patented caps weigh less than 8 ounces each.

However, the Guardian site includes this warning: “No helmet, practice apparatus, or helmet pad can prevent or eliminate the risk of concussions or other serious head injuries while playing sports. Researchers have not reached an agreement on how the results of impact-absorption tests relate to concussions. No conclusions about a reduc-tion of risk or severity of concussive injury should be drawn from impact-absorption tests.”

More than 40,000 youth, high school, and college players wear the Guardian cap, the company says.

The caps sell for $59.95 each on the web-site. n

Syracuse football players wear helmet covers made by a Georgia company

Members of the Syracuse University football team wear the Guardian cap helmet covers during a scrimmage held for the school’s annual “Fan Fest” event on Aug. 15. Team members have been wearing the Guardian caps since the spring-practice period of 2014.

ERIC

REI

NHAR

DT/B

USIN

ESS

JOUR

NAL N

EWS

NETW

ORK

Lacrosse isComing Home

It’s one of the oldest team sports in NorthAmerica and one of the fastest growing sportsin the country: lacrosse. Over the past decade,participation in lacrosse at the high-schoollevel has more thandoubled and, accord-ing to the NCAA, 64colleges started newprograms between2012 and 2013.

In September,we all have the op-portunity to watchthe game at itshighest level whenthe Haudenosauneehost the Federation ofInternational Lacrosse(FIL) World Indoor Lacrosse Championships inSyracuse. From Sept. 18-27, our city will host13 national teams (Australia, Czech Republic,England, Finland, Germany, Ireland, Israel,Serbia, Switzerland, Turkey, USA, IroquoisNationals, and Canada) competing for thechampionship. Our own Visit Syracuse organiza-tion is working with tournament organizers towelcome more than 300 players and 15,000fans to our community. This 10-day event isexpected to generate an economic impact of$4 million.

Hosting any major sporting event is anhonor. However, this particular competition hasspecial meaning to the Haudenosaunee, as itwill be the first time the world championshipswill be played at the home of their ances-tors. It’s also the first international sportingtournament held on Indigenous lands. For theHaudenosaunee, lacrosse is not just a sport. Itis, and always has been, revered, and handeddown from generation to generation as a gameof discipline and honor.

I invite you to help celebrate this local tradi-tion as we welcome these games, internationalvisitors, dignitaries, and lacrosse fans to ourcommunity. Additional details and a scheduleof events and tickets information are availableat http://wilc2015.com/schedule. Also, watchCenterState CEO and Visit Syracuse’s Facebookpages for a chance to win tickets. I look forwardto seeing you at the games.

Robert M. (Rob) Simpson is president and CEOof CenterState CEO, the primary economic-development organization for Central New York.This editorial is drawn and edited from the “CEOFOCUS” email newsletter the organization sent tomembers on Aug. 24.

ROBERT M.SIMPSON

Viewpoint

The 2015 World Indoor Lacrosse Championshipswill kick-off at the War Memorial in downtownSyracuse, with an extraordinary opening cere-mony, followed by Game I between the Iroquoisand Team USA on Sept. 18. The traditionalround-robin tournament play will continue fora week at the Onondaga and Village Arenason the Onondaga Nation. The finals will takeplace at the Carrier Dome. Coinciding with thechampionships, the Haudenosaunee peopleswill host a cultural festival on the Nation. Nativedancers, musicians, artisans, and craftsmen fromacross North America will showcase their history,values, traditions, and talents.

Bottom Banner:$1,200 Monthly

$10,800 Annually

Audience: Type “A” business owners/managers who also happen to be Parents of Athletes, athletes themselves, weekend warriors, and grandparents that think they can keep up with the kids, but � nd themselves in the orthopedics’ o� ce over the weekend and/or on Monday.

BJNN brings you unique takes on the Business of Sports: A multi-billion dollar global industry and obsession. We bring our readers, in both print and online, stories about local businesses and organizations that either are involved in sports or doing business with the sports world.

Ad Sizes/Rates:Top Button

$500 Monthly$4,500 Annually

* Annual Packages are a 25% savings and include bonus advertising opportunities.

Skyscraper$1,300 Monthly

$11,700 Annually

SPORTS BIZ

SPO

NSO

R A

D

Campaign includes:n Print: Sponsor ad on the SportsBiz pagen Digital: Logo as industry exclusive for the Sports, Entertainment & Tourism pagen Square banner ROS on www.cnybj.comn Social Media push of the Sports Biz Page

COST:Call for Rates*Annual package is a 25% savings and includes bonus advertising opportunities

Contact us for more info:Dony Bardenett:(315) 579-3901 • dbardenett@cnybj.com

Alicia Zaret: (315) 579-3924 • azaret@cnybj.com

SPORTS BIZ