Sports, Entertainment and Recreation Marketing

HOSPITALITY IN SER MARKETING

Define hospitality and its relationship to the Sports, Entertainment and Recreation Industries

Identify examples of hospitality in the SER Industries

Research examples of hospitality in each of the industries

OBJECTIVES

Hospitality is the relationship between a guest and the host.

Reception and Entertainment of guests/visitors/etc.

The industry depends on availability of leisure time and disposable income.

WHAT IS HOSPITALITY?

Food & Beverage Businesses that

prepare food for customers

Lodging A business/place

that provides a place to sleep for one or more nights

Recreation Any activity that people

do for rest, relaxation and enjoyment

Travel & Tourism The business of moving

people from place to place

Provides those people with services that promote travel and vacations

FOUR SECTIONS OF HOSPITALITY

ResortsMembership clubsConventionsAttractionsSporting eventSpecial eventsOther services for

travelers and tourists.

WHERE DO WE FIND HOSPITALITY?

Packages for fansHotel accommodationsTickets to eventsPre- and post-event partiesTransportation to/from eventMeals

Suites and Box Seats at sporting events

HOSPITALITY IN SPORTS

Packages for fansVIP areas for guests

Special pricingUnlimited drinks/foodSpecial gifts/items

At the moviesLuxury TheatresFood/Drinks (Waiters)Cobb Theater

HOSPITALITY IN ENTERTAINMENT

Travel Packages Air fare Hotel accommodations Dining out Theme park tickets Show tickets

Airport Lounges Private meeting rooms Free drinks/snacks Comfortable seating Better access to customer

service representatives

HOSPITALITY IN RECREATION

THE TOURISM INDUSTRY

A group of small businesses that encompass travel and transportation vendors for air, rail, auto, cruise, and motor -coach travelPromote travel and vacations

Distributed by destination marketing firmsTourism offices (travel agencies)Convention and visitor centersChambers of commerce

REMEMBER…IT IS A SERVICE

It is important to remember that these industries must focus heavily on customer service. While the product (the food, the room, etc.) may be wonderful, the service will be what brings consumers back

A customer will not enjoy their dining experience if they have to wait an hour for their food, even if the food is excellent

A hotel guest will not be satisfied if the sleeping room is beautiful, but the front desk clerk was rude

TRENDS IN HOSPITALITY AND TOURISM

Safety Food-service regulations – particularly in

sanitation Keyless electronic locks – easy to reset Airline restrictions and safety protocol –

after 9/11

Ecology Awareness of ecology and interests in

protecting the planet Ecotourism – branch of tourism

encompassing adventure tourism and sustainable (green) development of regions

TRENDS IN HOSPITALITY AND TOURISM

ConvenienceWebsites and internet bookingCasual atmosphere – 24 hour dining, food courts, take-out offerings

Express check in and check outSpecial programs for preferred customers

Services such as Wi-Fi

What is hospitality?

What are the four sections of hospitality?

Where do we see examples of hospitality in SER?

RECAP