sports, entertainment, tourism pr
TRANSCRIPT
PR:Entertainment, Tourism, and Sports
Victoria Moreno, Isaiah Alonzo, Mike Garza, Sabrina Robles
Entertainment
EntertainmentPersonality Campaign -
1.Get the client to fill out a questionnaire
2.Develop those facts as story angles
3.Prepare a biography
4.Determine what is to be sold
EntertainmentConducting the Campaign
Best case scenario: Appear on multiple forms of media
A pitch should feature a news story or angle
Make public appearances
End Goal: provide tangible results for clients
Promoting Events:
“Drip-drip-drip” technique
Hype and anticlimax
Planters
Bookers
Cross promotion
Entertainment
Entertainment Cross Promotion and Product Placement:
IKEA hoverboard
BTF: Pepsi/nike
Fast food affiliates
Conventions
Alamo City Comic Con
Tourism
Tourism Three steps to Travel Public Relations:
1.Stimulating the public's desire to visit a place.
2. Arranging for travelers to reach it.
3. Making certain that visitors are comfortable, well treated, and entertained when they get there.
Terrorism in Tourism November 2015 Paris attacks
From PR standpoint what do you do?
Good way to promote PR through crisis
Sports
•Intense public relations efforts
•Work with marketing specialist
•Tools of public relations
Publicity Programs
•Professional level•Image•Not about the money
•College level•Alumni•School image•High school recruit
Big Business•$410 billion gross annual revenue
•Sponsorship Management
•Scan tracks
Top PR Firms•Taylor - NY - $10,600,000
•French|West|Vaughan – NC - $6,176,664
•Edelman – NY - $2,760,447
•Coyne PR – NJ - $1,978,945
•APCO Worldwide – DC - $1,588,600