sports geek digital health check
TRANSCRIPT
SportsGeekSportsGeekHQcomDigitalHealthCheck
FansYour Elevator Pitch
CONTENTGAME
Welcometothe
SportsGeekSportsGeekHQcomDigitalHealthCheck
UNDERSTANDING DIGITAL FANS
SportsGeekSportsGeekHQcomDigitalHealthCheck
The Digital Fan Journey
SUPERFAN
NEWFAN
SportsGeekSportsGeekHQcomDigitalHealthCheck
Membership Ticketing
Where Digital delivers
Reach Engage Convert RetainBuild Audience
Build Revenue
The MONEY line
SportsGeekSportsGeekHQcomDigitalHealthCheck
Not all fans created equal
Getting started
Content Plan Data Strategy
Commercialisation
SportsGeekSportsGeekHQcomDigitalHealthCheck
Not all fans created equal
Commercialisation
CALL FOR DIGITAL
HEALTH CHECK
SportsGeekSportsGeekHQcomDigitalHealthCheck
DIGITAL HEALTH CHECKbull Content Audit review
bull Digital Resources review
bull Audience analysis amp development
bull Key Audience personas
bull Content Publishing matrix
bull Commercialisation assessment
bull Email audience analysis
bull Ticketing promotion review
SportsGeekSportsGeekHQcomDigitalHealthCheck
UNDERSTANDING DIGITAL FANS
SportsGeekSportsGeekHQcomDigitalHealthCheck
The Digital Fan Journey
SUPERFAN
NEWFAN
SportsGeekSportsGeekHQcomDigitalHealthCheck
Membership Ticketing
Where Digital delivers
Reach Engage Convert RetainBuild Audience
Build Revenue
The MONEY line
SportsGeekSportsGeekHQcomDigitalHealthCheck
Not all fans created equal
Getting started
Content Plan Data Strategy
Commercialisation
SportsGeekSportsGeekHQcomDigitalHealthCheck
Not all fans created equal
Commercialisation
CALL FOR DIGITAL
HEALTH CHECK
SportsGeekSportsGeekHQcomDigitalHealthCheck
DIGITAL HEALTH CHECKbull Content Audit review
bull Digital Resources review
bull Audience analysis amp development
bull Key Audience personas
bull Content Publishing matrix
bull Commercialisation assessment
bull Email audience analysis
bull Ticketing promotion review
SportsGeekSportsGeekHQcomDigitalHealthCheck
The Digital Fan Journey
SUPERFAN
NEWFAN
SportsGeekSportsGeekHQcomDigitalHealthCheck
Membership Ticketing
Where Digital delivers
Reach Engage Convert RetainBuild Audience
Build Revenue
The MONEY line
SportsGeekSportsGeekHQcomDigitalHealthCheck
Not all fans created equal
Getting started
Content Plan Data Strategy
Commercialisation
SportsGeekSportsGeekHQcomDigitalHealthCheck
Not all fans created equal
Commercialisation
CALL FOR DIGITAL
HEALTH CHECK
SportsGeekSportsGeekHQcomDigitalHealthCheck
DIGITAL HEALTH CHECKbull Content Audit review
bull Digital Resources review
bull Audience analysis amp development
bull Key Audience personas
bull Content Publishing matrix
bull Commercialisation assessment
bull Email audience analysis
bull Ticketing promotion review
SportsGeekSportsGeekHQcomDigitalHealthCheck
Membership Ticketing
Where Digital delivers
Reach Engage Convert RetainBuild Audience
Build Revenue
The MONEY line
SportsGeekSportsGeekHQcomDigitalHealthCheck
Not all fans created equal
Getting started
Content Plan Data Strategy
Commercialisation
SportsGeekSportsGeekHQcomDigitalHealthCheck
Not all fans created equal
Commercialisation
CALL FOR DIGITAL
HEALTH CHECK
SportsGeekSportsGeekHQcomDigitalHealthCheck
DIGITAL HEALTH CHECKbull Content Audit review
bull Digital Resources review
bull Audience analysis amp development
bull Key Audience personas
bull Content Publishing matrix
bull Commercialisation assessment
bull Email audience analysis
bull Ticketing promotion review
SportsGeekSportsGeekHQcomDigitalHealthCheck
Not all fans created equal
Getting started
Content Plan Data Strategy
Commercialisation
SportsGeekSportsGeekHQcomDigitalHealthCheck
Not all fans created equal
Commercialisation
CALL FOR DIGITAL
HEALTH CHECK
SportsGeekSportsGeekHQcomDigitalHealthCheck
DIGITAL HEALTH CHECKbull Content Audit review
bull Digital Resources review
bull Audience analysis amp development
bull Key Audience personas
bull Content Publishing matrix
bull Commercialisation assessment
bull Email audience analysis
bull Ticketing promotion review
SportsGeekSportsGeekHQcomDigitalHealthCheck
Not all fans created equal
Commercialisation
CALL FOR DIGITAL
HEALTH CHECK
SportsGeekSportsGeekHQcomDigitalHealthCheck
DIGITAL HEALTH CHECKbull Content Audit review
bull Digital Resources review
bull Audience analysis amp development
bull Key Audience personas
bull Content Publishing matrix
bull Commercialisation assessment
bull Email audience analysis
bull Ticketing promotion review
SportsGeekSportsGeekHQcomDigitalHealthCheck
DIGITAL HEALTH CHECKbull Content Audit review
bull Digital Resources review
bull Audience analysis amp development
bull Key Audience personas
bull Content Publishing matrix
bull Commercialisation assessment
bull Email audience analysis
bull Ticketing promotion review