sports genre magazine research
TRANSCRIPT
By: Maxwell Martinez
SPORT MAGAZINES
EXAMPLES:
EXAMPLES:
3 FAVORITES
Men: 94% / Single: 47%
Median age: 29 / 66% Between 18 – 34
Attended sporting events within last 12 months: 81%
ESPN AUDIENCE
Sporting events Team info Scores Exclusive interviewsSpecial events
ESPN COVERAGE
Usually slightly hidden behind main picture
Different type design depending on issue
Same text
Different colors
ESPN MASTHEAD
ESPN CONVENTIONS
Masthead
Taglines
Puff
Central Image
Soccer fans/players
Male: 87%
Female:13%
Median age: 25 / 64%
WORLD SOCCER AUDIENCE
All major soccer news
Articles on teams/ players
Upcoming games
Highlights
WORLD SOCCER COVERAGE
Always has world in red
Soccer in black
Always in the same spot
Same size
MASTHEAD
WORLDSOCCER CONVENTIONS
Main Cover line
Masthead
Puff
Tagline
Skyline
Bar code
Average Age: 37
Percent Male: 77%
Active Lifestyles, Men
NASCAR, Sports Fans
SPORTS ILLUSTRATED
Multiple sports:FootballSoccerNascarTennisGolfBaseball
SPORTS ILLUSTRATED COVERAGE
Mostly red
Can be in different colors
Same text
Same position
Usually covered slightly
SPORTS ILLUSTRATED MASTHEAD
SPORT ILLUSTRATED CONVENTIONS
Masthead
Main cover line
Tag line
Puff
Central Image
THE END