Sports in National Life

Art Salmon, Ed.D.Ontario Ministry of Health PromotionToronto, Canada

Action This Day

What will happen in the future as a result of what we do here today?

It is a riddle,housed in a mystery,

encased in an enigma.

We have the key - the future is uncertain-but we must move on

A Quick Word About Canada – for context

• Canada is a federation of 13 provinces and territories

• Ranks 2nd in the world in total area and 4th in total land area.

• Culturally and linguistically there are differences across the country

• Population growth through immigration has brought diversity and the need to respond to different sport and physical activity challenges.

8 Hours

A Shift in Thinking

• A national meeting of 200 key leaders in physical activity and sport in 1986 set a goal…

“By the year 2000 physical

Activity would be a

Canadian Cultural Trademark”

2 Priorities For Action

“The health and well-being of the nation andthe medals won at major games are simpleby-products of an effective sport system.”

Canadian Sport for Life, 2005

Trends in Adult Physical Activity Levels in Canada, 1994-2005

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10%

20%

30%

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60%

1994 1996 1998 2000 2003 2005

Total Women Men

Sport Participation among Canadian Adults

0%

10%

20%

30%

40%

50%

60%

70%

Overall participation insport

Competitive,structured sport

Competitive,unstructured sport

Non-competitive,structured sport

Non-competitive,unstructured sport

Total Women Men

Sport & Physical Activity National Policy Leads

Public Health Agency of Canada

Sport Canada

Pan-Canadian Healthy Living Strategy

Canadian Sport Policy

• The Canadian Sport Policy reflects the interests and concerns of 14 government jurisdictions and the Canadian sport community.

• The Canadian Sport Policy reflects a new approach to shared leadership and collaboration amongst all stakeholders to achieve the goals of enhanced participation, excellence, capacity and interaction in sport.

At the Heart of the Canadian Sport Policy

Integrating Sport & Physical Activity

Sport - Excellence

• World class athletic achievement as a product of quality high performance development systems and programs.

• National Targets– Targeted support

• Athlete assistance

• Sport hosting– 2010 Olympics

– 2015 Pan-Am Games bid

2010 in Vancouver

Sport - Capacity

Playground to PodiumSport For Life – Long-term Athlete Development Model

• Is based on the physical, mental, emotional, and cognitive development of children and adolescents. Each stage reflects a different point in athlete development.

• Ensures physical literacy upon which excellence can be built • Builds physical literacy in all children, from early childhood

to late adolescence by promoting quality daily physical activity in the schools and a common approach to developing physical abilities through community recreation and elite sport programs.

www.ltad.ca

Sport – Enhanced Interaction

• The components of the sport system are more connected and coordinated as a result of the committed collaboration and communication amongst the stakeholders.

– Increase Awareness of Sport Within Governments

– Regular Communication with the Sport Community

– Enhance Collaboration Between Sport Organizations

– Negotiate Bilateral Government Agreements ($$$) to Advance the Canadian Sport Policy

Monitoring Progress

• The Canadian Fitness and Lifestyle Research Institute monitors:– Physical Activity through the

Physical Activity Benchmark and Monitoring program

– Sport participation through the Sport Monitor

www.cflri.ca

Sport / Physical Activity Participation

9000

10000

11000

12000

13000

14000

15000

16000

17000

5–10 11–14 15–19

Total Girls Boys Suff icient

Children’s Participation in Sport and Type of Participation

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10%

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70%

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90%

Overall participation insport, 5-17 years

Competitive, structured Non-competitive, structured Non-competitive,unstructured

Total Girls Boys

Communities in Action Fund

Building opportunities through joint partnerships – putting leadership at the community level where local priorities can be met

Aboriginal Activator Project

Building leadership capacity within communities

Healthy Schools Recognition Program

The PledgeThe Pennant

Raise the Bar

• School-based initiative to encourage school administrators, teachers and student leaders to develop and implement intramural sport & physical activity programming.

• Re-balance school sport and physical activity more equitably

Active and Safe Routes to School

Parents and community leaders working together to find solutions

Trails Strategy

Creating safe, accessible opportunities to be active

Quest for Gold

Supporting Amateur Athletes

Quest for Gold Promotion

•Ontario sport andrecreation infrastructure deficit estimated to be over $5B and growing

•2006-07- more than $74.1M invested in sport and recreation infrastructure

•Economic stimulus going forward

Infrastructure

National Sport & Physical Activity Media Campaigns

National Sport & Physical Activity Media Campaigns

Knowledge Development& Transfer

May 5 – 8, 2010

Toronto, Canada

It has been a privilege to be part of the Active Caribbean Workshop 2009 in such a beautiful setting.

Thank You Very Much