Bob van Oosterhout � Triple Double sportmarketingAmsterdam, octobeR 6, 2016

The old game

The only thing that is changing�

is everything

Sport = the new religion

Digital

Passion x data = business

1 on 1 activation

Market to a mindset

Hyperlocal globalization

Good = the new cool

Content = the new black

Premiumization of content

Experiences are the new things

Power to the athlete

Compete with the couch

A new generation commercial partners

�bovano

bob�tripledouble.nl

www.tripledouble.nl

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